November 1, 2009
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
October 1, 2009
Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.
Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.
September 1, 2009
The manicurist-aka Rebecca Seals has returned! Sit back for a chuckle while she reprimands clients who use and abuse their techs.
Become a color expert for your clients.
August 18, 2009
It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.
August 1, 2009
Fill empty slots in your next day's schedule by using broadcast e-mail or a telephone call-in line.
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
July 1, 2009
In this economy it has become more common for a client to request that her artificial nails be removed due to the cost of upkeep. Jill Wright, owner of Jill Wright Spa for Nails, gives advice on how to put the client at ease.
June 1, 2009
From client bookings to reports on product usage, find out what's going on inside the latest silicon chips for salons.
May 1, 2009
Credit card processing fees eat into profit.
Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.
It’s easier and less costly than you think to offer clients Internet access at your salon.
Sometimes we feel so much pressure to be more and do more for clients we overlook the elementary principles of customer service. But instead of fretting about what to do next, try going back to the basics.
April 1, 2009
Personal and systemic treatment can make for a better connection with customers.
Remembering Vicki Peters51 photos
Succulent Scrubs8 photos
A term suggesting that the product contains less or fewer allergy-causing substances (allergens) than other equivalent products;there are no...
Am I losing my touch applying acrylics?
Should I have a TV in my salon?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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