Business > Customer Service

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The Wedding Party

June 1, 2004  | Article

Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.

Keywords: bridal nail art   customer service   salon parties   seasonal services   youth marketing  

“May I Take Your Order, Please?”

June 1, 2004  | Article

Create a nail menu that caters to your clients’ individual wants and needs. If you offer low-priced options and add-ons you can form an à la carte menu that may appeal to busy, choosy consumers.

Keywords: salon menus   service pricing  

Who Owns the Client?

April 1, 2004  | Article

The question of who “owns” the client — the nail tech or the salon owner — is a tricky and emotional one, and in some cases, a legal question. Issues such as access to client records, who pays for advertising, and non-compete clauses only complicate matters further.

Keywords: booth rental   customer service   independent contractors  

Honey… I’ve Brought the Kids

March 1, 2004  | Article

When clients walk through the door with their children in tow, do you cringe with disappointment or welcome them with open arms? Depending on your salon’s policy on children and the mood of your business, they can be a blessing… or a nightmare.

Keywords: children in the salon   customer service   policies and procedures  

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Keywords: building your clientele   client gift ideas   coupons   email marketing   gift certificates  

9 Salon Investments That Really Pay Off

August 1, 2003  | Article

Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.

Keywords: business building   mentoring   tanning   web marketing  

Cure the WINTER BLAHS

November 1, 2002  | Article

This holiday season, transform your menu into a winter wonderland of services that tantalize clients’ senses, smooth away their stresses, and moisturize their dry hands and feet.

Keywords: holidays   pedicures   seasonal promotions   seasonal services   winter pedicures  

Have You Heard? Controlling Gossip in the Salon

October 1, 2002  | Article

Sticks and stones may break your bones, but words can put your salon out of business. Maybe you can’t put an end to salon gossip, but you can take steps to keep talk positive and defuse negative situations before they get worse.

While You're Away ... How to Take a Vacation From the Salon

September 1, 2002  | Article

How long has it been since you’ve had a vacation?

If you can’t quite remember, it’s time to loosen the reins and put a plan in place that allows you to feel confident your business can survive without you – for a little while anyway.

Learn What Retail Clients Really Want

August 1, 2002  | Article

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

Keywords: building your clientele   customer service   keeping your business competitive   retailing  

You Can Fire Your Clients

March 1, 2002  | Article

Dealing with a nightmare client isn’t a nail tech’s favorite part of the job, but it can be done in a quick and relatively painless manner. From writing letter to being Straightforward with her from the start, you can Straight that chronic complainer out or clump her for good.

Keywords: annoying clients   bad clients   communicating with customers   customer service  

The Healing Power of Beauty Care

March 1, 2002  | Article

I asked my mother to bring my makeup bag to the hospital. Hearing my request, my doctor said, "She'll be out of here in a week," knowing that when a woman is ready to look her best she's on the road to recovery.

Keywords: As I See It   customer service   motivation  

A Good Man Isn’t Hard to Find

February 1, 2002  | Article

Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.

Keywords: male clients   men's services   niche marketing   Valentine's Day services  

Training Your Customers

February 1, 2002  | Article

Training and conditioning your clients to behave the way you want them to is both possible and necessary.

Keywords: educating clients  

Keep Asking Clients What They Want

February 1, 2002  | Article

Even though it may seem like a client doesn't ever want to change, she usually likes to know that you haven't given up on her.

Keywords: As I See It   customer service  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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