Business > Customer Service

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Have You Heard? Controlling Gossip in the Salon

October 1, 2002  | Article

Sticks and stones may break your bones, but words can put your salon out of business. Maybe you can’t put an end to salon gossip, but you can take steps to keep talk positive and defuse negative situations before they get worse.

While You're Away ... How to Take a Vacation From the Salon

September 1, 2002  | Article

How long has it been since you’ve had a vacation?

If you can’t quite remember, it’s time to loosen the reins and put a plan in place that allows you to feel confident your business can survive without you – for a little while anyway.

Learn What Retail Clients Really Want

August 1, 2002  | Article

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

Keywords: building your clientele   customer service   keeping your business competitive   retailing  

The Healing Power of Beauty Care

March 1, 2002  | Article

Keywords: As I See It   customer service   motivation  

A Good Man Isn’t Hard to Find

February 1, 2002  | Article

Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.

Keywords: male clients   men's services   niche marketing   Valentine's Day services  

Training Your Customers

February 1, 2002  | Article

Training and conditioning your clients to behave the way you want them to is both possible and necessary.

Keywords: educating clients  

Keep Asking Clients What They Want

February 1, 2002  | Article

As I See It: Business Is Good

November 1, 2001  | Article

By the time you read this, six weeks will have passed since September 11, 2001. Collectively, we will likely be past the initial stages of grief and shock, having moved on to the well-understood stage of grief known as acceptance.

Keywords: As I See It  

Targeting Seniors

March 1, 2001  | Article

Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.

Keywords: arthritic clients   circulation disorders   elderly clients   hammertoes   niche marketing  

Do you allow nail techs to smoke inside or in front of the salon?

March 1, 2001  | Article

Readers help each other figure out common salon issues.

Guarantees Give Clients a Break

March 1, 2001  | Article

We surveyed a handful of techs to determine if there is an industry norm for guarantee on artificial nails.

The First Impression [Really Does Count]

December 1, 2000  | Article

Often overlooked, the front desk position in every salon has the power to make (or break) the first (and last) impression a client has of your establishment. Here we show you how to turn your front desk from asupport position into a profit center and customer service gateway.

Keywords: first impressions   receptionist  

As I See It: Provide Pampering AND Service, Not a Guilty Pleasure

November 1, 2000  | Article

As salons approach their busiest season of the year—traditionally the high season for gift certificate sales as well—it’s not a bad idea to think about how to make the most out of gift certificate sales and hot to turn those potentially one-time clients into long-term clients.

Day Spa Consumers Profiled

October 1, 2000  | Article

Hold Onto Your Customers

June 1, 2000  | Article

You’ve got to make every contact count

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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