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PBA: VIP Treatment, Better Communication Is What Women Expect from Salons

February 2, 2007  | News

The Professional Beauty Association (PBA) recently released an its first-ever Salon and Day Spa 2007 Consumer Trend Report.

Keywords: client surveys   consumer concerns   Professional Beauty Association  

7 Rules for Building Client Relationship

January 1, 2007  | Article

Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.

Keywords: building your clientele   business building   client relationships  

10 Annoying Things Clients Say...

January 1, 2007  | Article

...and how to respond tactfully to comments that make your hair stand on end.

Ten Ways to Pacify an Angry Client

November 1, 2006  | Article

In a perfect world you would never have an unhappy client. But like it or not, some day you'll have a tough customer who needs to be handled with diplomacy and tact. These 10 steps will help you through and teach you something in the process.

Keywords: client issues   client relationships  

My First Nail Service

September 1, 2006  | Article

Ten salon clients share their inaugural experience getting their nails done, and what it was exactly that got them hooked.

Pedicures & Manicures for Young Clients?

September 1, 2006  | Article

When kids are younger it seems like they can’t grow up soon enough. They spend days dreaming about what adulthood will be like (I dreamt that I would be a nun who smoked cigarettes), and they mimic the adults they see in their lives — parents, teachers… Jessica Simpson.

Keywords: educating clients   youth marketing   youth services  

Readers Respond: Who Owns the Client? Salon or Tech?

August 1, 2006  | Article

The answer can vary from owner, to tech, to both, or none of the above. We asked three beauty professionals for their opinion and you can see that the answer is not clear-cut..

Keywords: client relationships   client retention  

Ten Ways to Keep the Client Experience Fresh

August 1, 2006  | Article

Don't let a visit to your salon feel stale. Liven it up with these 10 fresh ideas.

Keywords: customer service  

20 Stay-at-the-Top Service Trends

July 1, 2006  | Article

What happens when you get to the top of the industry? Everyone else wants to join you or take you down. To make sure you keep the power, make sure you are implementing some of these power-salon practices into your services and business.

Keywords: alcohol in the salon   beverages   custom nail colors   Dashing Diva   educating clients  

Who Do Nail Technicians Look Up To?

July 1, 2006  | Article

Sure the nail care industry is full of powerful people. But who are the powerful people outside of the industry (and our families) that we look up to? People who change others’ lives — including our own.

Keywords: celebrities   celebrity nails  

How to Throw a Client Networking Event

May 1, 2006  | Article

Salon owner Jill Wright wondered what would happen if she introduced her clients who own small businesses to her clients who love to buy. The result was a successful and fun pre-Christmas networking event.

Keywords: networking   networking event  

Find Lost Clients to Find Lost Income

February 1, 2006  | Article

While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.

Keywords: building your clientele   client relationships   client retention   customer service  

Keep Them Coming Back for More

January 1, 2006  | Article

Keywords: building your clientele   customer service   marketing/promotions  

Oh, the Silly Things We Do

January 1, 2006  | Article

Have you ever fallen in front of a client or done something in the salon that made you turn bright red with embarrassment? Well, rest assured — you aren’t alone. These nail techs have had their share of challenging moments that made them feel just plain dumb or want to hide under their nail tables with shame. Read their experiences — we’re sure you’ll be able to relate.

Big Clients, Small Changes: How to Seat Plus-Size Clients Comfortably

December 1, 2005  | Article

It doesn’t take a lot of effort to make your plus-size clients feel at home. All that’s required is a little awareness and sensitivity — and perhaps some minor modifications to your manicure and pedicure set-ups.

Keywords: customer service   pedicures   special needs clients  

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