June 1, 2004
Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.
Keywords: bridal nail art customer service salon parties seasonal services youth marketing
June 1, 2004
Create a nail menu that caters to your clients’ individual wants and needs. If you offer low-priced options and add-ons you can form an à la carte menu that may appeal to busy, choosy consumers.
Keywords: salon menus service pricing
April 1, 2004
The question of who “owns” the client — the nail tech or the salon owner — is a tricky and emotional one, and in some cases, a legal question. Issues such as access to client records, who pays for advertising, and non-compete clauses only complicate matters further.
Keywords: booth rental customer service independent contractors
March 1, 2004
When clients walk through the door with their children in tow, do you cringe with disappointment or welcome them with open arms? Depending on your salon’s policy on children and the mood of your business, they can be a blessing… or a nightmare.
Keywords: children in the salon customer service policies and procedures
December 1, 2003
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
Keywords: building your clientele client gift ideas coupons email marketing gift certificates
August 1, 2003
Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.
Keywords: business building mentoring tanning web marketing
July 1, 2003
No one likes to hear complaints from clients, but they go hand in hand with working in a salon. Thankfully, there’s a way to deal with customer dissatisfaction that will keep both you and your client content.
Keywords: client complaints communicating with customers customer service
November 1, 2002
This holiday season, transform your menu into a winter wonderland of services that tantalize clients’ senses, smooth away their stresses, and moisturize their dry hands and feet.
Keywords: holidays pedicures seasonal promotions seasonal services winter pedicures
October 1, 2002
Sticks and stones may break your bones, but words can put your salon out of business. Maybe you can’t put an end to salon gossip, but you can take steps to keep talk positive and defuse negative situations before they get worse.
September 1, 2002
How long has it been since you’ve had a vacation?
If you can’t quite remember, it’s time to loosen the reins and put a plan in place that allows you to feel confident your business can survive without you – for a little while anyway.
August 1, 2002
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
Keywords: building your clientele customer service keeping your business competitive retailing
March 1, 2002
Dealing with a nightmare client isn’t a nail tech’s favorite part of the job, but it can be done in a quick and relatively painless manner. From writing letter to being Straightforward with her from the start, you can Straight that chronic complainer out or clump her for good.
Keywords: annoying clients bad clients communicating with customers customer service
March 1, 2002
I asked my mother to bring my makeup bag to the hospital. Hearing my request, my doctor said, "She'll be out of here in a week," knowing that when a woman is ready to look her best she's on the road to recovery.
Keywords: As I See It customer service motivation
February 1, 2002
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
Keywords: Cuccio Naturale George Schaeffer male clients men's services niche marketing
February 1, 2002
Training and conditioning your clients to behave the way you want them to is both possible and necessary.
Keywords: educating clients late clients