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A Pinterest Primer for Nail Technicians

December 29, 2017  | Article

Here's why Pinterest is so great for nail salons and how you can make the most of it. 

Heat Up Your Winter Pedicure Sales

December 23, 2017  | Article

Just because it’s cold outside doesn’t mean that pedicure services have to go into hibernation, says Jennifer LeBlanc, director of marketing for Salon Rootz in Medina, Ohio.

Keywords: winter pedicures  

CIDESCO Extends Free Membership Offer to 2018

December 20, 2017  | Article

CIDESCO will continue to offer free membership for 2018 to salons and spas that meet the association's entry and inspection requirements. 

Keywords: cidesco   Industry News   spas  

The W Nail Bar: A Sisterly Salon for a Diverse Community

December 20, 2017  | Article

The drive to own a family business runs deep in sisters Lauren Hunter and Manda Mason, who left careers in recruitment and finance to pursue their dream of opening an all-natural nail salon in Columbus, Ohio, sparked by an overnight epiphany.

Keywords: customer service   deluxe pedicures   family businesses   foot baths   natural nail care  

The Nail Hub Podcast Transcription: Advancement

December 19, 2017  | Article

Elizabeth Morris asks "Are we proud of what we've achieved? Is what we're doing driving us forward? Is our industry becoming oversimplified in a way that is detrimental to our advancement?"

Keywords: podcast   The Nail Hub  

How to Hack Your Instagram Feed

December 1, 2017  | Article

Sure, you know how to use Instagram, but are you using it to its full potential? Take a look at these tweaks and tips to see where you may be missing out. 

Keywords: Instagram   Sarah Waite   social media  

Vanity Projects Miami: A Seamless Blend of Nails, Art, and Culture

December 1, 2017  | Article

The intersection of nails and art has never been more apparent than at Miami’s Vanity Projects, a gallery-like nail salon that offers patrons the opportunity to view contemporary video art during their services with sought-after international nail artists.

Keywords: Florida salons   handpainted nail art   Innovative Beauty Concepts   nail art   New York  

Be a Show Off: Add Nail Photos to Your Business Card

November 30, 2017  | Article

Sarah Petersen has featured photos of her nail work on her business cards for years.

Keywords: business cards   marketing/promotions   nail art  

Social Media Campaign Honors Team’s Talents

November 29, 2017  | Article

Each stylist had a picture taken with a placard announcing her gift, and the pictures were shared on the salon’s social media pages, as well as through each team member’s page.

Keywords: social media   staff motivation   web marketing  

Beyond the Salon: Alternative Career Paths for Nail Techs

November 29, 2017  | Article

If you want to explore options other than traditional salon work, consider these six non-salon jobs that are still all about nails.

Turn Your Clients Into Instagram Video Stars

November 28, 2017  | Article

Liven up your Instagram feed with videos featuring salon clients. Not only does this add energy and authenticity and to your web presence, it builds a bond with the clients you’ve tapped to share their experiences of your salon.

Keywords: client relationships   Instagram   social media   web marketing  

12 Tips to Make the Most of Holiday Traffic

November 21, 2017  | Article

Holiday time at the salon might mean increased stress, but it’s also an opportunity for increased earnings. With proper preparation, you can minimize the added stress while maximizing your profits. Tanisha Foster, director of Vertical Markets for Booker offers these tips to ensure a successful holiday season.

Keywords: gift certificates   holidays   staff management  

Denver Salon Collaborates With Sculptor for Cultural Event

November 20, 2017  | Article

When salon owner Castle Searcy met artist Frankie Toan during his artist-in-residence stint at Redline Contemporary Art Center in Denver, she saw a perfect opportunity for a First Friday artistic event that brought hands and art together in more ways than one.

Keywords: Facebook marketing   hosting events  

Henna Services Give Nail Salon a Unique Twist

October 30, 2017  | Article

Stephanie Jordao offers henna tattooing as a unique service alongside working on her clients' nails.

Keywords: add-on services   advertising/promotions   henna  

Join Mobile Mario and Get $20 Off

October 30, 2017  | Article

A pop-up screen on the Palatine, Ill.-based chain’s website offers visitors a $20 discount as an incentive to join its Mobile Mario club. By signing up, they agree to receive up to four promotional texts per month.

Keywords: marketing/promotions   web marketing  

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