Business > Marketing & Promotions

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What’s in a Name?

July 15, 2015  | Article

How you name your business can pave the way for how successful you become. So choosing wisely is important. Find out from the experts exactly how to go about it.

Keywords: naming your salon  

The NMC Celebrates Its Fifth Year In Action

July 14, 2015  | Article

A group of veteran nail technicians ask the NMC its stand on vital issues facing today’s nail industry.

Keywords: nail education   nail tech issues   NMC   Sunny Stinchcombe  

Sidewalk Selling

July 8, 2015  | Article

The Painted Lady keeps a chalkboard sign out in front to capture the attention of passersby and changes the messages weekly.

Keywords: international   marketing/promotions   signage  

A.I.I. Partner Sales Incentive Program Photos

June 19, 2015  | Photo Gallery

A.I.I. presented Beauty Zone, Kashi Beauty, and Nails West with keys to customized vans as part of the A.I.I. Partner Sales Incentive Program.

Keywords: American International Industries   business   distribution   distributor news  

Amp Up Your Offerings: Permanent Makeup

June 17, 2015  | Article

In our fourth installment of our new series, NAILS explores services you can add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at permanent makeup.

Keywords: add-on services   business building   makeup  

How to Attract Wedding Belles

June 5, 2015  | Article

“The wedding industry is a green business, meaning it’s rarely hit by economic downturns,” says Erica Carr, a San Francisco- and Maui-based makeup and hair artist who has created bridal looks for more than 1,000 weddings.

Keywords: bridal business   bridal services   wedding services  

Amp Up Your Offerings: Spray Tanning

May 12, 2015  | Article

In the third installment of our new series, NAILS explores services you can easily add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at spray tanning.

Keywords: adding new services   add-on services   spray tanning   tanning  

PBA’s “I Am Licensed” Campaign Wins Award

May 6, 2015  | News

In February, the Professional Beauty Association (PBA) received the Public Affairs Council’s 2015 Grassroots Innovation Award for Social Media Innovation for its “I Am Licensed” campaign.

Keywords: licensing   PBA   Professional Beauty Association  

Amp Up Your Offerings: Henna Tattoos

April 13, 2015  | Article

In the second installment of our new series, NAILS explores services you can easily add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at henna tattoos.

Keywords: customer service   henna   upselling  

Upselling: If Your Client Likes This...Have Her Try This

April 10, 2015  | Article

Looking for ways to help your client switch it up and try something new? An easy way is to make suggestions based on what she already likes. Here are a few popular services along with alternate or complementary ones that she just might make a permanent part of her routine — and will add more money to your bottom line. 

Keywords: eyelash   foils   Lavette Cephus   Lexi Martone   moon manicures  

Websites Worth Watching: Paintbox Blog

March 31, 2015  | Article

Modern manicure studio Paintbox offers more than curated nail art to their clients; they also produce a highly editorial blog that’s updated weekly.

Keywords: blogs   websites to watch  

A Nail Tech's Guide to Shooting, Editing Video

March 18, 2015  | Article

Learn fundamental terminology and look through a typical editing process to get one step closer to making movie magic.

Keywords: doing nails for photo shoots   video training  

Best Tips to Upsell Services

March 11, 2015  | Article

Learn to increase your paycheck by making an extra sale or booking an unexpected appointment.

Keywords: business   customer service   marketing/promotions   salon services  

How To Do A Tajik (Persian) Style Henna Design

March 6, 2015  | Video

Heather Caunt-Nulton demonstrates how to do a Tajik (Persian) style henna design, an intricate and original mehndi pattern. Visit her website at www.hennabyheather.com.

 

Keywords: add-on services   henna  

StyleSeat CEO Sits for Questions

February 25, 2015  | Article

In 2011, Melody McCloskey co-founded StyleSeat with business partner Dan Levine to simplify the appointment-booking process.

Keywords: online booking   web marketing  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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