Business > Marketing & Promotions

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CND and Beauty Changes Lives Announce First Recipients of Master Scholarship

June 20, 2017  | Article

Introduced in this February, the BCL|CND Master Scholarship is funded through a $150,000 commitment by CND.

Keywords: Beauty Changes Lives   CND   scholarships  

Something to Talk About: Turning Male Clients Into Regulars

June 5, 2017  | Article

You know how to convert female clients into loyal customers, but do you have the same success with men? 

Keywords: building your clientele   male clients   Something to Talk About  

How to Take Great-Looking Photos With Your Phone

June 5, 2017  | Article

Improving the quality of your client photos is a great way to boost your business without having to spend any extra cash. 

Keywords: photographing nails   Sarah Waite   social media  

Crowdsourcing: What's are upsides and downsides of being self-employed?

May 30, 2017  | Article

This month we asked nail techs: What’s the biggest upside and downside of being self-employed?

Keywords: crowdsourcing  

Book Clients With BBforME

May 24, 2017  | Article

BBforME wants to make the process of booking easy for both business owners and consumers.

Keywords: business management   online booking   smartphone apps  

Clientele Makes the Switch to Long-Lasting Polish

May 24, 2017  | Article

Returning clients were impressed to see their polish lasting for several weeks with little-to-no wear at the free edge, yet unlike with gel-polish, they could remove it easily.

Keywords: clients   long-lasting nail polish   natural nails  

Nail Nation Expo & Competition Debuts in Edmonton

May 16, 2017  | Article

This new global competition, organized and cofounded by Sammi “Sparkles” Newell, was created so competitors could have a place to grow and expand their boundaries. 

Keywords: canada   nail art   nail competitions  

2017 NAHA Finalists: Nail Professional

May 10, 2017  | News

See the beautiful entries from Nail Professional finalists at the North American Hairstyling awards. 

Keywords: competitions   NAHA  

What You Need to Know Before Competing in a Nail Contest

April 27, 2017  | Article

Competing is one of the best ways to hone your craft and get noticed. In the world of nails, there are many opportunities to showcase your talents and grow as a result. We talked to some regulars on the competition circuit to find out what you’ll need to know if you want to compete — and possibly win big.  

Keywords: Celebrity Face Off Contest   competitions   Cover Tech Contest   NAHA   nail art contests  

Orchard Nails: Loyal Clients, Loyal Techs

April 27, 2017  | Article

For most people, the 2007 subprime mortgage crisis was anything but a blessing. But for Orchard Nails owner Thomas Kent Irwin, there was an unexpected opportunity hidden in the chaos.

Keywords: marketing/promotions   salon profiles  

Nail Stars Cruise Sets Sail in September

April 26, 2017  | Article

Sail along with John Hauk and a talented group of nail stars on a seven-day adventure to the Western Caribbean.

Keywords: nail education  

Industry Pro Shares Pricing Formula

April 19, 2017  | Article

“I created the Service Pricing Toolkit because so many beauty professionals were receiving terrible advice about pricing from fellow professionals who had never been taught the necessary math to calculate appropriate, sustainable prices,” says creator, cosmetologist and beauty industry advocate Tina Alberino.

Keywords: service pricing  

Texas Salon Puts the "Bar" in Nail Bar

April 18, 2017  | Article

Two Texan sisters created a nail bar modeled after an actual bar, complete with free drinks, bartenders, and karaoke.

Keywords: serving alcohol   signature services: alcohol   Texas salons  

Transparent Swatches Allow Clients to Play with Polish Choices

March 27, 2017  | Article

Nail techs incorporate the color swatches into their pre-service routine, and help clients narrow their polish choices.

Keywords: expanding your services   MiniLuxe   nail polish  

Support Your Techs With a Photo Shoot

March 20, 2017  | Article

A Colorado nail salon produces their own photo shoots for their nail stylists, drawing from local businesses for wardrobe and props.

Keywords: photographing nails  

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