Business > Marketing & Promotions

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Stop! Alligators Ahead! 7 Marketing Dangers and How to Avoid Them

May 18, 2016  | Article

Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.

Keywords: client referral systems   finding a location for your salon   marketing/promotions  

Crowdsourcing: How do you encourage male clients to come into your salon?

May 17, 2016  | Article

This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?

Keywords: crowdsourcing   male clients   marketing/promotions  

Websites Worth Watching: www.discoversalons.com

May 9, 2016  | Article

This global online directory of beauty services offers free salon listings along with the ability to share your work.

Keywords: web marketing   websites to watch  

Instagram Alters Algorithm

March 28, 2016  | Article

Instagram is changing its algorithm. Here's how to stay in the know.

Keywords: Instagram   social media  

Trends and Hot Products at ABS Chicago

March 16, 2016  | Article

America's Beauty Show dedicated a large section of the show floor to the Nails Central. NAILS editors interviewed some key exhibitors to find out what's flying off the shelves.

Keywords: ABS Chicago   CND   EzFlow   Famous Names   Lexor  

You’ve Got Nail … and Other Punny Salon Names

January 12, 2016  | Article

What are the puniest salon names in America?

Keywords: salon names  

Make Clients an Offer They Can’t Refuse

January 5, 2016  | Article

When you’re trying to lure back clients you haven’t seen in a while, what kind of offers prove most tempting?

Keywords: building your clientele   client retention  

Essie Tent Cards Make Marketing Easy

January 5, 2016  | Article

Not only does Essie regularly create striking nail art looks using its seasonal collections, the company also provides tent cards to display them to your clients.

Keywords: Essie   nail art   nail art displays  

How to Showcase Your Work on Instagram

December 10, 2015  | Article

Jason Olsen, co-founder of Utah-based Image Studios 360, offers salon professionals tips on how to use Instagram most effectively.

Keywords: Instagram   social media   web marketing  

PBA and Cosmoprof North America Debut Beauty Pitch Event

December 9, 2015  | News

In celebration of the entrepreneurial spirit of the beauty industry, the Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) debuted the inaugural Beauty Pitch event at PBA Beauty Week 2015 in July.

Keywords: Cosmoprof North America   PBA  

How to Host Your Own Fashion Event

December 9, 2015  | Article

A Fashionable Fête: If you’re a nail salon owner, there are certain occasions when a party is absolutely necessary. A grand opening usually sits at the top of that list. If, however, your business is located in an area where there are other nail salons, the challenge becomes throwing a different kind of celebration that will make yours stand out.

Keywords: business management   fashion   hosting events   nail art   party nails  

Watermarks With Signature Style

October 23, 2015  | Article

Get a custom-made self-portrait logo to brand your nail business.

Keywords: branding   nail art   Ryoko Garcia   social media  

Marketing With a Nice Ring to It

October 13, 2015  | Article

The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.

Keywords: Etsy   jewelry   marketing/promotions   social media  

Six Nail-Related License Plates for Nail Techs

October 5, 2015  | Article

Part symbol of pride, part advertisement on wheels, nail-related license plates are like mini mobile billboards.

Keywords: marketing/promotions   nail technician  

Crystal Nails Educator Program

September 30, 2015  | Video

Crystal Nails invites you to become a Crystal Nails Master Educator to represent its innovative, next-generation product line!
Take the next step in your career, join this six-day intensive educator training in Orlando, Fla. on Nov. 3-8, 2015.

Keywords: continuing education   Crystal Nails   manufacturers educators  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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