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Amp Up Your Offerings: Henna Tattoos

April 13, 2015  | Article

In the second installment of our new series, NAILS explores services you can easily add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at henna tattoos.

Keywords: customer service   henna   upselling  

Upselling: If Your Client Likes This...Have Her Try This

April 10, 2015  | Article

Looking for ways to help your client switch it up and try something new? An easy way is to make suggestions based on what she already likes. Here are a few popular services along with alternate or complementary ones that she just might make a permanent part of her routine — and will add more money to your bottom line. 

Keywords: eyelash   foils   Lavette Cephus   Lexi Martone   moon manicures  

Websites Worth Watching: Paintbox Blog

March 31, 2015  | Article

Modern manicure studio Paintbox offers more than curated nail art to their clients; they also produce a highly editorial blog that’s updated weekly.

Keywords: blogs   websites to watch  

A Nail Tech's Guide to Shooting, Editing Video

March 18, 2015  | Article

Learn fundamental terminology and look through a typical editing process to get one step closer to making movie magic.

Keywords: doing nails for photo shoots   video training  

Best Tips to Upsell Services

March 11, 2015  | Article

Learn to increase your paycheck by making an extra sale or booking an unexpected appointment.

Keywords: business   customer service   marketing/promotions   salon services  

How To Do A Tajik (Persian) Style Henna Design

March 6, 2015  | Video

Heather Caunt-Nulton demonstrates how to do a Tajik (Persian) style henna design, an intricate and original mehndi pattern. Visit her website at www.hennabyheather.com.

 

Keywords: add-on services   henna  

StyleSeat CEO Sits for Questions

February 25, 2015  | Article

In 2011, Melody McCloskey co-founded StyleSeat with business partner Dan Levine to simplify the appointment-booking process.

Keywords: online booking   web marketing  

Tech Pays for Help From Yelp

February 24, 2015  | Article

For the past year and a half, salon owner Rachael Waggoner has been investing precious marketing funds in pay-per-click advertising on Yelp.

Keywords: consumer advertising   Yelp  

Bizzy App for E-mail Marketing

January 30, 2015  | Video

Bizzy mobile app helps small businesses send timed and targeted e-mail marketing campaigns. Bring customers back without the cost of a marketing department!

Keywords: business   marketing/promotions   smartphone apps  

Websites Worth Watching: www.hulanails.com

January 29, 2015  | Article

The website’s unique vintage Hawaiian Tiki motif is adorable.

Keywords: salon decor/design   website marketing   websites to watch  

Nailing the Right Hashtag

January 21, 2015  | Article

New Orleans-base nail tech credits her social media fan base of 40,000 followers to detailed hashtags. Get her tips here. 

Keywords: hashtag   nail art   social media   step-by-step  

Five Ways to Ensure Your Marketing Video Will Suck

December 30, 2014  | Article

Jennifer Santoro of InVidz Smart Video Technology outlines five factors that will destine your video for failure.

Keywords: marketing/promotions   web marketing  

Fancy Schmancy Menu

December 30, 2014  | Article

V.I.P. Salon & Spa owner Reneé Borowy ordered her specialty menus online from a restaurant menu company and had them embossed with the salon’s logo.

Keywords: salon menus   service menus  

9 Ways to Winterize Your Services

December 4, 2014  | Article

NAILS spoke to nail techs across the country to find out what they’re doing to entice customers during this season.

Keywords: cold weather promotions   manicures   paraffin   pedicures   Signature Services  

Click Here: www.weebly.com

November 29, 2014  | Article

Weebly site builder allows you to start a website, blog, or online store easily and affordably.

Keywords: websites   websites to watch  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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