Business > Marketing & Promotions

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How to Connect With Your Ideal Client

October 2, 2017  | Article

You can’t grow your business if you don’t know who your target market is or how to reach them. Here are tips for connecting with different types of customers through the channels they know best.

Keywords: advertising/promotions   elderly clients   men   niche marketing  

How to Pin

September 27, 2017  | Article

Pinterest: You’ve definitely heard of it — and maybe even found inspiration there — but are you using it to its full potential?    

Keywords: Pinterest   Sarah Waite   social media  

Nails and the Oncology Client

September 26, 2017  | Article

October is Breast Cancer Awareness month, so in honor of all those affected now and in the future, NAILS is reviewing the best ways for nail techs to service clients with cancer. 

Keywords: breast cancer awareness   cancer   nail diseases   skin sensitivity  

10 Tips to Make the Most of Facebook

September 23, 2017  | Article

While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.

Keywords: advertising/promotions   Facebook marketing   promoting your services   social media  

A Ghostly Promotion for Fall

September 19, 2017  | Article

These easy-to-make ghost lollipops are a fun way to promote your business and build new referrals during Halloween.

Keywords: building your clientele   halloween   referrals   seasonal promotions  

Premiere Comes to Columbus and Birmingham in October

September 18, 2017  | News

Beauty professionals will be given the opportunity to network and take hands-on workshops to learn about the latest trends, techniques, and products.

Keywords: Artistic Nail Design   Backscratchers   CND   Gena   LeChat  

The Nail Hub Podcast: Are You Ready To Be Your Own Boss? with David Valentino

August 28, 2017  | Video

Working for yourself can be an amazing venture, but do you really know what it entails?

Keywords: business management   Elizabeth Morris   Success   The Nail Hub   time management  

Mailer With Gift Card Gets New Homeowners' Attention

August 22, 2017  | Article

Welcome to the Neighborhood: Design was a top consideration when Cindy Feldman set about creating a direct mail piece targeting new homebuyers in the Rockville, Md., neighborhood where her salon, Progressions Salon Spa Store, is located.

Keywords: direct mail  

Wear 10 Different Works of Art of Your Nails

August 22, 2017  | Article

10 Times the Promotion Power: Make your nails “walking billboards” that show off your awesome abilities. 

Keywords: handpainted nail art  

Crowdsourcing: Do You Charge Extra for Shaping Nails?

August 21, 2017  | Article

This month we asked nail techs: Do you charge extra for shaping nails (other than square) due to the time it takes? If so, how much?

Keywords: crowdsourcing   nail shapes  

The Nail Hub Podcast Transcription: Your Clients Aren't Lucky to Have You

August 10, 2017  | Article

This week on The Nail Hub Podcast, Elizabeth Morris discusses how an entitled attitude can hurt your career. 

Keywords: client issues   client relationships   client scheduling   Elizabeth Morris   The Nail Hub  

How to Tweet

August 8, 2017  | Article

Don’t be intimidated by Twitter. Those precious 140 characters can be used to bring in new clients, as well as keep current clients up-to-date on new promotions and last-minute openings.  

Keywords: Sarah Waite   social media   Twitter  

The Nail Hub Podcast: Your Clients Aren't Lucky To Have You

August 7, 2017  | Video

This week on The Nail Hub Podcast, Elizabeth Morris discusses how an entitled attitude can hurt your career. 

Keywords: client relationships   Elizabeth Morris   The Nail Hub  

Lexli Introduces Esthetician Scholarship Program

August 3, 2017  | News

The brand behind aloe vera skin care recently announced a new scholarship program to support those pursuing a career in esthetics. 

Keywords: scholarships   skin care  

Upselling Services With a Phone Call

July 28, 2017  | Article

Jennifer LeBlanc, marketing director for Salon Rootz in Medina, Ohio, found success in offering services to schedule clients through courtesy calls.

Keywords: client scheduling   upselling  

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