Business - Topic : As I See It

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As I See It: Would You Go 7,000 miles for Your License?

December 1, 2000  | Article

How come the license that has become a symbol for professionalism halfway across the globe doesn’t hold the same cachet in this country?

Keywords: As I See It   international   licensing  

As I See It: Retailing Redux

July 1, 2000  | Article

Keywords: As I See It   retailing  

Editor's note: If You Retrain New Hires, Consider Hiring Apprentices

June 1, 2000  | Article

Should more states allow apprenticeships as a viable educational option for aspiring nail technicians?

Keywords: apprentice programs   As I See It   staff management  

The NAILS Team: Cool & Y2K Compliant

December 1, 1999  | Article

We’re going to be here for you next month, next year, next century, and into the next millennium, just like we are today.

Keywords: As I See It  

It's a Magazine, It's a Club, It's NAILS!

September 1, 1999  | Article

NAILS Rewards program offers special incentives for our subscribers

Keywords: As I See It  

The Professional Nail Industry Is Following Instead of Leading

August 1, 1999  | Article

Why are nail fashion trends being set by retail companies and consumer beauty editors instead of professional manufacturers and nail technicians?

Keywords: As I See It   consumer product brands   polish  

As I See It: Five Trends to Watch in 2000

July 1, 1999  | Article

Keywords: As I See It   trends  

Competitors Ranking Brings Out, Well, Competitiveness

June 1, 1999  | Article

Since there is no certain way to know how many competitors are in each competition or whether they’re ranked competitors, we can’t award bonus points based on whether a competition is crowded with the top people.

Keywords: As I See It   competitions   Top 25 Competitors  

NAILS Rewards Subscribers

May 1, 1999  | Article

Our slogan for NAILS Rewards is “Surpass Your Expectations.” That’s something we take to heart here at the magazine.

Keywords: As I See It  

As I See It: Mission Control

April 1, 1999  | Article

Besides providing nail professionals with a monthly magazine that is an informational and educational resource, our mission is to inspire you.

Keywords: As I See It  

Nails Industry Association Gone, But Its Mission Endures

March 1, 1999  | Article

Keywords: As I See It   associations  

Lessons From the Discount Salon Front

January 1, 1999  | Article

There are a couple of practices found in most discount salons that I think all nail salons could learn from.

Keywords: As I See It   discount salons   keeping your business competitive  

As I See It: Hooked on "Masters"

December 1, 1998  | Article

As a "subscriber" to the Masters Program, you get a monthly tape, hosted by Winn Claybaugh and Kitty Victor and delivered by some of the professional salon industry's leaders.

Keywords: As I See It   motivation  

Get With It … On-Line

November 1, 1998  | Article

If you aren't online yet chatting with other nail techs, you're missing a unique opportunity.

Keywords: As I See It   BeautyTech.com   Debbie Doerrlamm   web marketing   websites  

Editor's Note: Make Your Own Decisions About Truth in Advertising

May 1, 1998  | Article

There have been times when I haven’t been happy about running certain ads. But I think it’s important that readers understand the difference between paid advertising and editorial provided by the editors of NAILS.

Keywords: As I See It  

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