Business - Topic : As I See It

As I See It: Five Trends to Watch in 2000

July 1, 1999  | Article

Competitors Ranking Brings Out, Well, Competitiveness

June 1, 1999  | Article

Since there is no certain way to know how many competitors are in each competition or whether they’re ranked competitors, we can’t award bonus points based on whether a competition is crowded with the top people.

NAILS Rewards Subscribers

May 1, 1999  | Article

Our slogan for NAILS Rewards is “Surpass Your Expectations.” That’s something we take to heart here at the magazine.

As I See It: Mission Control

April 1, 1999  | Article

Besides providing nail professionals with a monthly magazine that is an informational and educational resource, our mission is to inspire you.

Nails Industry Association Gone, But Its Mission Endures

March 1, 1999  | Article

Lessons From the Discount Salon Front

January 1, 1999  | Article

There are a couple of practices found in most discount salons that I think all nail salons could learn from.

As I See It: Hooked on "Masters"

December 1, 1998  | Article

Get With It … On-Line

November 1, 1998  | Article

If you aren't online yet chatting with other nail techs, you're missing a unique opportunity.

Editor's Note: Make Your Own Decisions About Truth in Advertising

May 1, 1998  | Article

There have been times when I haven’t been happy about running certain ads. But I think it’s important that readers understand the difference between paid advertising and editorial provided by the editors of NAILS.

This Month: As YOU See It! First All Reader-Written Issue

January 1, 1998  | Article

All the News That's Fit to Print [Understanding EMA Safety Issues]

November 1, 1997  | Article

I have learned one thing about nail technicians: They want the truth about the products they use and they can tell when they're getting it.

Manicures Prices Up, Acrylics Prices Down

September 1, 1997  | Article

It's a distressing fact that for the last few years there has been relatively little movement in salon service prices.

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Meet Me in San Francisco

July 1, 1997  | Article

NAILS show ’97 is a show for every exhibitor or attendee who ever said they were “showed out.” T

Editor's Note: It is Not an “Us/Them” Situation

March 1, 1997  | Article

The nail industry is not the place it used to be: frankly, it's harder than ever to keep a business growing and competing in today's market, not just for salons, but for manufacturers, distributors, schools, and everyone else serving the professional nail salon industry.