October 3, 2013
Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?
Keywords: building your clientele business building client scheduling clients consumer marketing
February 20, 2013
NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.
Keywords: 30th Anniversary adding new services building your clientele business building client retention
September 4, 2012
Modern Salon's September 2012 issue discusses why the nail business, which has grown significantly since last year, is a smart one for hair salons to be in.
Keywords: business building consumer press Dashing Diva gel-polish hair care
March 19, 2012
The consultation is your first opportunity to educate your new client and impress her with your professionalism.
Keywords: business building client consultation communicating with customers customer service
October 5, 2011
Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?
Keywords: business building clients
July 19, 2011
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
Keywords: building your clientele business building business tools client retention clients
May 24, 2011
Jill Wilson shares what she learned in a new CD set titled “Building a Nail Department, featuring the Nail Associate Program.”
Keywords: business building retailing
April 28, 2011
We at NAILS Magazine strive to help nail technicians become better on many levels. Better at running your business. Better at your technical craft. Better at maintaining sanity in your life. We've created this set of challenges to help you push yourself and break through some of your boundaries. We challenge you to get outside of your comfort zone and accept the tasks at hand. Do you accept this challenge?
Keywords: business building career handbook keeping your business competitive learning new techniques
April 19, 2011
Moving your salon to a new location doesn’t have to be a logistical nightmare. Lean on the experience of fellow salon owners whether relocating down the street or across the globe.
Keywords: business building keeping your business competitive opening a new salon
March 25, 2011
It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.
Keywords: business building coaching marketing/promotions networking On My Mind
March 15, 2011
For some nail techs, the dedication in their nail services is fueled by the dream of one day opening a salon of their own. But it can take more than just perseverance and savings to get started. Procuring financing in today’s economy can test the wits of even the most business- savvy techs.
Keywords: booth rental business building business tools finance opening your own salon
January 1, 2011
Let's face it, there seems to be a nail salon on every corner and some in between. So what's a salon owner or nail tech to do to build her business these days? How about networking with other local businesses?
Keywords: business building career handbook networking newbie
January 1, 2011
Salon owner Renee Borowy talks about the positive outlook for nail techs.
Keywords: business building continuing education Renee Borowy
December 1, 2010
If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.
Keywords: advertising/promotions business building marketing/promotions referrals
December 1, 2010
“While it’s not a product or service that you can make money from, offering gift-wrapping is a wonderful way to thank your loyal customers for their patronage throughout the year and to make their stress-filled holiday time just a little bit easier,” says small-business marketing expert Nanette Miner.
Keywords: business building customer service gift bags holiday retailing networking