Business - Topic : marketing/promotions

136 - 150 of 157
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Chasing Mommy

May 1, 2006  | Article

Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.

Keywords: marketing/promotions   Mother's Day   Mother's Day promotions   niche marketing  

10 Energizing Ideas from a Business Coach

April 1, 2006  | Article

From revisiting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.

Keywords: business   business building   coaching   marketing/promotions   networking  

Dear Shari Talks About Building a Clientele

March 1, 2006  | Article

How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.

Keywords: building your clientele   business building   marketing/promotions  

Where Have All the Profits Gone?

March 1, 2006  | Article

As a salon owner or manager you may struggle with one question daily: Where does all the money go? You generate plenty of income in services and retail sales, yet there is little left to show for it at the end of the month. To regain control of your profitability, learn about the six profit points that make or break a salon.

Keywords: business   marketing/promotions   service pricing  

All the News that’s Fit to E-mail

March 1, 2006  | Article

More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.

Keywords: customer service   email marketing   marketing/promotions  

Keep Them Coming Back for More

January 1, 2006  | Article

Keywords: building your clientele   customer service   marketing/promotions  

Getting Down to Business

October 1, 2005  | Article

Need a good reason to get more business education? Salon owner Millie Haynam highlights the importance of not just relying on your technical prowess. From marketing and money management to people skills and PR, business skills are vital to making your salon a success.

Keywords: continuing education   marketing/promotions   networking   owner issues   retailing  

Keep 'Em Coming Back for More

September 1, 2005  | Article

Doing a stunning new set of nail enhancements on a first-time customer does not always guarantee a full book. Try these tips, from the fingertips up, to turn a new face into a committed standing client.

Keywords: cancellation fees   client consultation   client relationships   marketing/promotions   standing appointments  

Your Personal Trainer

May 1, 2005  | Article

You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.

Keywords: building your clientele   business tools   consultants   keeping your business competitive   marketing/promotions  

Salon, Suite Salon

August 1, 2004  | Article

Faced with the prohibitive costs of starting a business mixed with a desire for independence, some nail techs are turning to salon suites. These so-called “beauty malls” offer upwardly mobile techs a stepping stone between employee and salon owner.

Keywords: alternative careers   marketing/promotions   opening a new salon  

From Start-Up to Success [what I learned in my first two years]

April 1, 2004  | Article

Twinsburg, Ohio-based Natural Beauty Salon was established November 9, 2001. As we enter our third year of business, I celebrate, reflect, and never stop moving forward.

Keywords: finding/retaining staff   marketing/promotions   opening a new salon   salon profiles  

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Keywords: building your clientele   client gift ideas   coupons   email marketing   gift certificates  

Keeping the College Crowd Polished

November 1, 2003  | Article

Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.

Keywords: advertising/promotions   business   keeping your business competitive   marketing/promotions   niche marketing  

The Blue Lagoon

February 1, 2003  | Article

Brooks & Butterfield Ltd. in Northampton, Mass., is the creative brainchild of two women who wanted to create the most specialized spa in its market. With their backgrounds in the beauty industry, it was inevitable that this year-old spa would become an instant success.

Keywords: business   day spa   marketing/promotions   opening a new salon   salon profiles  

25 Simple Ways to Promote Your Retail

October 1, 2002  | Article

Discover new methods for increasing retail sales in this article packed with suggestions.

Keywords: advertising/promotions   consultants   direct mail   marketing/promotions   product displays  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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