September 1, 2005
| Article
Doing a stunning new set of nail enhancements on a first-time customer does not always guarantee a full book. Try these tips, from the fingertips up, to turn a new face into a committed standing client.
Keywords: cancellation fees client consultation client relationships marketing/promotions standing appointments
May 1, 2005
| Article
You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.
Keywords: building your clientele business tools consultants keeping your business competitive marketing/promotions
August 1, 2004
| Article
Faced with the prohibitive costs of starting a business mixed with a desire for independence, some nail techs are turning to salon suites. These so-called “beauty malls” offer upwardly mobile techs a stepping stone between employee and salon owner.
Keywords: alternative careers marketing/promotions opening a new salon opening your own salon
April 1, 2004
| Article
Twinsburg, Ohio-based Natural Beauty Salon was established November 9, 2001. As we enter our third year of business, I celebrate, reflect, and never stop moving forward.
Keywords: finding/retaining staff marketing/promotions opening a new salon opening your own salon salon profiles
December 1, 2003
| Article
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
Keywords: building your clientele client gift ideas coupons email marketing gift certificates
November 1, 2003
| Article
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
Keywords: advertising/promotions business keeping your business competitive marketing/promotions niche marketing
February 1, 2003
| Article
Brooks & Butterfield Ltd. in Northampton, Mass., is the creative brainchild of two women who wanted to create the most specialized spa in its market. With their backgrounds in the beauty industry, it was inevitable that this year-old spa would become an instant success.
Keywords: business day spa marketing/promotions opening a new salon salon profiles
October 1, 2002
| Article
Discover new methods for increasing retail sales in this article packed with suggestions.
Keywords: advertising/promotions consultants direct mail marketing/promotions posters
September 1, 2000
| Article
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Keywords: male clients marketing/promotions niche marketing
June 1, 1995
| Article
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
Keywords: marketing/promotions
June 1, 1993
| Article
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
Keywords: advertising/promotions business coupons direct mail marketing/promotions
February 1, 1983
| Article
A basic understanding is a must for this effective medium
Keywords: marketing/promotions yellow pages advertising
