November 1, 1994
Amy Grossi introduced a frequent-client newsletter available only to regular customers and that features discount coupons.
June 1, 1994
A client in the salon is worth 10 who are reading your ad.
May 1, 1994
Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.
November 1, 1993
Deciding what to charge for your services isn’t always easy, but it helps to know a few basic pricing facts.
July 1, 1993
Helen’s Hair Studio has found a unique way to make customers beat a path to the front door.
June 1, 1993
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
March 1, 1993
From pushing pedicures to introducing new colors, nail technicians share their successful spring campaigns.
May 14, 1992
You don’t need to be a graphic designer to run a successful nail business, but attention-grabbing business cards, handouts, and advertisements are great clientele-building tools.
December 1, 1991
From business cards to brochures, salon handouts remind, inform, and promote your services to clients.
February 1, 1983
A basic understanding is a must for this effective medium
Kym Lee, a Look Back in Pictures14 photos
InternatioNAILS: Mexico and Central America20 photos
What are reasonable terms for a non-compete contract?
How do I announce to my clients that I will be moving to a new salon?
The new products I’m using are adding time to each appointment. How do I adjust my schedule?
Why isn’t my Gelish application curing properly?
What’s the cause of the pinkish-red oval area on the pad of my client’s toes?
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