Business - Topic : marketing/promotions

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Bartering: An Old Way to Do Business Has a New Name & Approach

December 1, 1994  | Article

An old way to do business has a new name---and an entirely new approach.

Keywords: bartering   marketing/promotions   partnership  

Be Grateful for What You’ve Got

November 1, 1994  | Article

Amy Grossi introduced a frequent-client newsletter available only to regular customers and that features discount coupons. 

Keywords: coupons   marketing/promotions  

How I Kept The Client

June 1, 1994  | Article

A client in the salon is worth 10 who are reading your ad.

Keywords: client retention   consumer marketing   marketing/promotions  

Graphics Contest Entries Win for Simplicity and Clarity

May 1, 1994  | Article

Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.

Keywords: advertising/promotions   business cards   direct mail   gift certificates   marketing/promotions  

The Pricing Maze

November 1, 1993  | Article

Deciding what to charge for your services isn’t always easy, but it helps to know a few basic pricing facts.

Keywords: consumer marketing   marketing/promotions   nail salon service pricing   service pricing  

Getting The Word Out By Balloon

July 1, 1993  | Article

Helen’s Hair Studio has found a unique way to make customers beat a path to the front door.

Keywords: consumer marketing   marketing/promotions   youth marketing  

If It’s Tuesday, It Must Be Toes-Day

June 1, 1993  | Article

Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.

Keywords: advertising/promotions   Business   coupons   direct mail   marketing/promotions  

What’s Your Most Effective Spring Promotion?

March 1, 1993  | Article

From pushing pedicures to introducing new colors, nail technicians share their successful spring campaigns.

Keywords: marketing/promotions   seasonal promotions   spring  

NAILS 1ST Annual Graphics Contest

May 14, 1992  | Article

You don’t need to be a graphic designer to run a successful nail business, but attention-grabbing business cards, handouts, and advertisements are great clientele-building tools.

Keywords: business cards   marketing/promotions   promotional material   salon menus  

Give It to Them in Writing

December 1, 1991  | Article

From business cards to brochures, salon handouts remind, inform, and promote your services to clients.

Keywords: business cards   coupons   loyalty programs   marketing/promotions   service menus  

Yellow Page Advertising

February 1, 1983  | Article

A basic understanding is a must for this effective medium

Keywords: marketing/promotions   yellow pages advertising  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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