February 3, 2012
Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?
Keywords: boutique nail salon consumer marketing consumer press marketing/promotions salon profiles
February 1, 2012
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing polish trends
January 24, 2012
Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.
Keywords: loyalty programs marketing/promotions social media
January 3, 2012
Millie Haynam has released her “Take the Mystery Out of Marketing” strategies in an all new e-book.
November 29, 2011
Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.
Keywords: marketing/promotions web marketing
September 14, 2011
Adrienne Schodtler may be too busy at the salon to reach out personally to each of her new neighbors in the town of Fuquay-Varina, N.C., but Schodtler, owner of Nails by Adrienne, employs a service called New Neighbor to do just that.
August 18, 2011
Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?
Keywords: advertising/promotions consumer advertising customer service marketing/promotions web marketing
August 9, 2011
Blueprint of a First Year blogger Alica had this commercial shot for her nail salon, Upscale Nail Bar in Griffin, Ga. "The commercial was not just for local television but also to create a professional online presence," she says.
August 3, 2011
One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area.
Keywords: charity marketing/promotions
July 19, 2011
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
Keywords: building your clientele business building business tools client retention clients
June 7, 2011
On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show to help promote it's popular Shellac line.
Keywords: CND marketing/promotions Premiere Orlando tradeshows web marketing
June 6, 2011
You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.
Keywords: business cards career handbook marketing/promotions newbie web marketing
May 24, 2011
If you’re using PolishPro Light-Cured Nail Polish, let clients know. NSI is offering nail professionals free window decals and tent cards featuring its striking new imagery.
Keywords: marketing/promotions NSI
May 24, 2011
There could hardly be a more appropriate business card for a nail tech than Live Industry’s Nail File Card. It’s just what is sounds like — a business card that does double-duty as a nail file.
Keywords: business cards marketing/promotions
April 27, 2011
“I don’t charge for nail art,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis. “Of all the services we can offer, it’s the least expensive for us. Nail art paint and polish is inexpensive and application only involves a little bit of our time.”
Keywords: handpainted nail art marketing/promotions nail art