Business - Topic : marketing/promotions

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If You Don’t Have an Enticing Service Brochure, You’ll Hate Yourself Later

March 1, 2010  | Article

In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.

Keywords: advertising/promotions   marketing/promotions   promoting your services   salon menus  

Slow No More

February 1, 2010  | Article

Fill those slow days with a once-a-week special.

Keywords: marketing/promotions  

Make 2010 Your Best Year Ever

January 1, 2010  | Article

Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.

Keywords: 2010 Project   business building   marketing/promotions   salon parties  

That’s So Pedi Gets the Votes

January 1, 2010  | Article

Despite having been in business just six months, San Jose, Calif.-based That’s So Pedi Nail Salon beat out well established salons to be voted #1 for manicures and #2 for pedicures in the Metro newspaper’s 2009 Best of Silicon Valley reader survey.

Keywords: contests   customer service   marketing/promotions  

Car Wraps: An Advertisement on Wheels

January 1, 2010  | Article

To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.

Keywords: advertising/promotions   business building   marketing/promotions   opi products  

Keep In Touch

December 1, 2009  | Article

Four easy opportunities to show clients that you care and also attract back clients who have not returned recently.

Keywords: client relationships   marketing/promotions  

Say It in 30 Seconds

December 1, 2009  | Article

Create a 30 second elevator speech and use it.

Keywords: business cards   marketing/promotions  

Motivating Across the Generational Divide

December 1, 2009  | Article

Recognizing what’s important to our employees and clients is more than knowing their favorite shade of polish or the names of their children; it’s about understanding that they embrace the things they do, in part, because of what the world looked like as they grew up.

Keywords: business tools   customer service   keeping your business competitive   marketing/promotions   staff management  

On My Mind: Is Your Salon a Party Spot?

November 1, 2009  | Article

Here are some ideas on how to make your salon the "IT" place to party.

Keywords: Hannah Lee   marketing/promotions   niche marketing   On My Mind   salon parties  

Pink and White and French All Over

November 1, 2009  | Article

The Paris-inspired salon The Pampered Girl is co-owned by friends and former coworkers Christina Yang and Alexandra Armstead. In divvying up the responsibilities and bringing new ideas to the table, they’re finding that two heads are better than one.

Keywords: marketing/promotions   salon decor/design   salon profiles  

The Do's and Dont's of Advertising on Craigslist

October 1, 2009  | Article

Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.

Keywords: advertising/promotions   marketing/promotions   web marketing   websites  

Week 9: There’s No Such Thing as Overexposure

September 29, 2009  | Article

As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:

Keywords: 2010 Project   business building   marketing/promotions   recession   Washington D.C  

Week 6: Seven (Truly) New Marketing Ideas

September 4, 2009  | Article

If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions  

Social Networking for Nail Techs

September 1, 2009  | Article

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Keywords: advertising/promotions   business   business tools   Facebook marketing   marketing/promotions  

Week 2: Guerilla Marketing: Thinking Outside Your Salon

August 12, 2009  | Article

Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions   youth marketing  

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