Business - Topic : marketing/promotions

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The Do's and Dont's of Advertising on Craigslist

October 1, 2009  | Article

Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.

Keywords: advertising/promotions   marketing/promotions   web marketing   websites  

Week 9: There’s No Such Thing as Overexposure

September 29, 2009  | Article

As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:

Keywords: 2010 Project   business building   marketing/promotions   recession  

Week 6: Seven (Truly) New Marketing Ideas

September 4, 2009  | Article

If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions  

Social Networking for Nail Techs

September 1, 2009  | Article

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Keywords: advertising/promotions   business   business tools   Facebook marketing   marketing/promotions  

Week 2: Guerilla Marketing: Thinking Outside Your Salon

August 12, 2009  | Article

Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions   youth marketing  

Survival Tips:Staying Afloat in a Sinking Economy

August 1, 2009  | Article

Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.

Keywords: business building   keeping your business competitive   marketing/promotions   recession  

Dawn Marie Basset How to Build a Clientele and Keep It

July 1, 2009  | Product

Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.

Keywords: building your clientele   business building   marketing/promotions   networking   promoting your services  

Let’s Do Launch

June 1, 2009  | Article

Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.

Keywords: business tools   marketing/promotions   opening a new salon   professional image   promoting your services  

Mobile Marketing

June 1, 2009  | Article

How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.

Keywords: alternative careers   business tools   marketing/promotions   mobile salons   promoting your services  

Write This Down: Pens!

May 1, 2009  | Article

"I live 30 miles from anything and my book stays full." Her secret: Pens!

Keywords: advertising/promotions   marketing/promotions  

On My Mind: What Is Your Stimulus Package?

May 1, 2009  | Article

It might be time to offer a short term "stimulus package" to keep your clients' business in this uncertain economy.

Keywords: keeping your business competitive   marketing/promotions   On My Mind   sustainable business  

What’s in a [Salon] Name?

May 1, 2009  | Article

A likeable salon name can make a powerful emotional connection with your clientele, which makes it easy to remember and generates buzz, says Alexandra Watkins, chief innovation officer of Eat My Words. “The more memorable your name and the more people talk about it, the less advertising you have to do,” she says.

Keywords: marketing/promotions   opening a new salon  

Take My Polish Bottles, Please

May 1, 2009  | Article

At Recess in Los Angeles, owner Nidhi Lal pays more than just lip service to the salon’s eco-conscious reputation. She’s made an offer to clients who might otherwise dispose of their half-empty polish bottles improperly: Bring them into the salon and for every 10 bottles, they will receive a free manicure. For every 15 bottles, they earn a free pedicure.

Keywords: customer service   eco-conscious salons   marketing/promotions   product disposal  

Putting on a Smile

May 1, 2009  | Article

The first kids’ spa has arrived in New York, and owner and former model Daria Einhorn is using it to teach wee ones about caring for themselves.

Keywords: marketing/promotions   salon decor/design   salon parties   salon profiles   youth marketing  

On the Road: The Nail Bar, Hermosa Beach, Calif.

May 1, 2009  | Article

I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.

Keywords: marketing/promotions   On the Road   promoting your services   salon parties   salon profiles  

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