February 1, 1995
Here are top tips for maximizing your retail sales by focusing on the first 10 feet of your salon as its strongest selling area.
Keywords: product displays retailing
January 1, 1995
Of the two main opportunities for a nail salon to generate revenue, the sale of retail products perhaps has the most potential for profit.
Keywords: profitablity retailing
October 1, 1994
Start by raising prices, then follow by reducing expenses, continuing your education, and managing your time. Then watch your income grow.
Keywords: budgeting continuing education nail tech assistants profitablity raising prices
April 1, 1994
Did you know that you already have the skills and client trust you need to successfully sell services and retail products to your clients? You are a service professional-a “people person”—someone who knows how to talk to clients about their specific needs and to offer solutions.
Keywords: retail sales skills retailing
February 1, 1994
Nail polish manufacturers have a lot of good ideas about what salons can do to increase their profits on polish retail. Here 10 of them share their thoughts on what you can do to retail polish successfully in the salon.
Keywords: nail polish retail displays retailing
February 1, 1994
When it comes to making money in the salon, sometimes it's the little things that count.
Keywords: nail polish retail merchandising retailing
November 1, 1993
Prominently exhibiting in-vogue items in attractive displays will have your clients buying retail items on impulse.
Keywords: retail boutique items retail displays retail merchandising retailing
September 1, 1993
To make money selling retail, you’ve got to commit-commit to allotting space for displaying your ware, commit to providing incentives for technicians, and commit to patiently building your business.
Keywords: commissions retailing
April 1, 1993
Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.
Keywords: keeping your business competitive retailing
March 1, 1993
Retailing hair care can net big profit, but is it right for you? While the path to retail payoffs is clear for full-service salons, specialty operations may find their road a little rockier.
Keywords: hair care retailing
August 1, 1992
Clients will buy a private label line that works for them and has the added benefit of an endorsement by a trusted professional.
Keywords: private labeling retailing
April 1, 1992
Competition getting hot? Turn down the volume and get a little personal. For today’s clients, superior service and directed dialogue are the fastest routes to sales success.
Keywords: communicating with customers retail sales skills retailing
February 1, 1992
Nail salons are retailing salon products more than ever before
September 1, 1991
Retailing products is the most natural extension of salon customer service.
Keywords: retail boutique items retail merchandising retailing
August 1, 1991
We can learn a few lessons from our hair industry cousins (and avoid some of their growing pains).
Keywords: business management retailing