Business - Topic : youth marketing

1 - 15 of 30
Previous Next

Retail Boutique: Princess Accessories

March 2, 2011  | Article

Adorable princess party items are not only smart retail options for little mani/pedi parties, but they also serve as add-on sales for mommy-daughter visits to the salon. Try showcasing these cute costumes and accessories on a princess-themed display.

Keywords: mommy and me manicures   Mother's Day   retail boutique items   retail merchandising   youth marketing  

Steps to Hosting a Salon Party

November 22, 2010  | Photo Gallery

ManiPediCutie! (MPC)  in Hermosa Beach, Calif., shares its timeline for hosting a successful mani-pedi party. (MPC should know — they host about 10 parties a month!)

Keywords: party themes   pedicures   time management   youth marketing  

How to Bring the Party to the Kids

June 1, 2010  | Article

“I have found in recessionary times people will find the money to spend on their children more then they will on themselves,” says Carolyn McNairn, the owner of a mobile spa business who started offering kids spa parties two years ago in response to a growing demand. McNairn shares all she’s learned in her new guide, “How To Start a Kids Mobile Spa Business.”

Keywords: mobile salons   mommy and me manicures   Mother's Day   youth marketing  

Party Crashers

May 1, 2010  | Article

About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.

Keywords: bridal nail art   business building   clients   marketing/promotions   nails-only salons  

Social Networking for Nail Techs

September 1, 2009  | Article

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Keywords: advertising/promotions   Business   business tools   Facebook marketing   marketing/promotions  

Week 2: Guerilla Marketing: Thinking Outside Your Salon

August 12, 2009  | Article

Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions   youth marketing  

Putting on a Smile

May 1, 2009  | Article

The first kids’ spa has arrived in New York, and owner and former model Daria Einhorn is using it to teach wee ones about caring for themselves.

Keywords: marketing/promotions   salon decor/design   salon parties   salon profiles   youth marketing  

On the Road: The Nail Bar, Hermosa Beach, Calif.

May 1, 2009  | Article

I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.

Keywords: marketing/promotions   On The Road   promoting your services   salon parties   salon profiles  

Pride and Joi

November 1, 2008  | Article

Joi Nail Spa in Berkeley, Calif., enriches its community with a unique assortment of services, including authentic Chinese reflexology.

Keywords: eco-conscious salons   massage   mommy and me manicures   natural ingredients   reflexology  

On My Mind: Girls Just Want to Have Pedicures

August 1, 2008  | Article

have you considered adding a few youth-focused services? They don’t need to include as many extras and you can charge a lower price so it’s affordable.

Keywords: building your clientele   children's services   Hannah Lee   niche marketing   On My Mind  

On the Road: Mani Pedi Cutie!, Hermosa Beach, Calif.

August 1, 2008  | Article

Mani Pedi Cutie! caters to moms and daughters - providing them with their own individual space and needs.

Keywords: boutique nail salon   On The Road   pedicure areas   salon furnishings   salon parties  

A Child’s Tale

November 1, 2007  | Article

Full-service salon Spa Di Da in West Hollywood, Calif., has a unique client base. Here’s a hint: their favorite TV show is Sesame Street and their favorite nighttime activity is reading “Goldilocks and the Three Bears” until they fall asleep.

Keywords: salon profiles   youth marketing  

Are They There Yet?

September 1, 2006  | Article

There’s no arguing that kids these days are growing up faster than they did 25 years ago. But just because they want to be older faster, does that mean you should help them? Manufacturers, experts, and techs discuss just how young is too young for various nail services and how to perform services on and attract younger clients.

Keywords: youth marketing   youth services  

Pedicures & Manicures for Young Clients?

September 1, 2006  | Article

When kids are younger it seems like they can’t grow up soon enough. They spend days dreaming about what adulthood will be like (I dreamt that I would be a nun who smoked cigarettes), and they mimic the adults they see in their lives — parents, teachers… Jessica Simpson.

Keywords: educating clients   youth marketing   youth services  

10 Ways…To Prepare You and Your Clients for a Perfect Prom

May 1, 2006  | Article

Prom season can be just as profitable as bridal season if you play your cards right and treat your guests like it's the special day they want it to be. 

Keywords: customer service   prom   youth marketing   youth services  
PREV12NEXT

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

View All

VietSALON

FREE Subscription

VietSalon is a Vietnamese-language magazine and the sister publication to NAILS. Click the link below to sign up for a FREE one-year subscription.

Subscribe to NAILS & SAVE!

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today