March 2, 2011
Adorable princess party items are not only smart retail options for little mani/pedi parties, but they also serve as add-on sales for mommy-daughter visits to the salon. Try showcasing these cute costumes and accessories on a princess-themed display.
Keywords: mommy and me manicures Mother's Day retail boutique items retail merchandising youth marketing
November 22, 2010
| Photo Gallery
ManiPediCutie! (MPC) in Hermosa Beach, Calif., shares its timeline for hosting a successful mani-pedi party. (MPC should know — they host about 10 parties a month!)
Keywords: party themes pedicures time management youth marketing
June 1, 2010
“I have found in recessionary times people will find the money to spend on their children more then they will on themselves,” says Carolyn McNairn, the owner of a mobile spa business who started offering kids spa parties two years ago in response to a growing demand. McNairn shares all she’s learned in her new guide, “How To Start a Kids Mobile Spa Business.”
Keywords: mobile salons mommy and me manicures Mother's Day youth marketing
May 1, 2010
About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.
Keywords: bridal nail art business building clients marketing/promotions nails-only salons
September 1, 2009
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Keywords: advertising/promotions Business business tools Facebook marketing marketing/promotions
August 12, 2009
Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.
Keywords: 2010 Project building your clientele business building marketing/promotions youth marketing
May 1, 2009
The first kids’ spa has arrived in New York, and owner and former model Daria Einhorn is using it to teach wee ones about caring for themselves.
Keywords: marketing/promotions salon decor/design salon parties salon profiles youth marketing
May 1, 2009
I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.
Keywords: marketing/promotions On The Road promoting your services salon parties salon profiles
November 1, 2008
Joi Nail Spa in Berkeley, Calif., enriches its community with a unique assortment of services, including authentic Chinese reflexology.
Keywords: eco-conscious salons massage mommy and me manicures natural ingredients reflexology
August 1, 2008
have you considered adding a few youth-focused services? They don’t need to include as many extras and you can charge a lower price so it’s affordable.
Keywords: building your clientele children's services Hannah Lee niche marketing On My Mind
August 1, 2008
Mani Pedi Cutie! caters to moms and daughters - providing them with their own individual space and needs.
Keywords: boutique nail salon On The Road pedicure areas salon furnishings salon parties
November 1, 2007
Full-service salon Spa Di Da in West Hollywood, Calif., has a unique client base. Here’s a hint: their favorite TV show is Sesame Street and their favorite nighttime activity is reading “Goldilocks and the Three Bears” until they fall asleep.
Keywords: salon profiles youth marketing
September 1, 2006
There’s no arguing that kids these days are growing up faster than they did 25 years ago. But just because they want to be older faster, does that mean you should help them? Manufacturers, experts, and techs discuss just how young is too young for various nail services and how to perform services on and attract younger clients.
Keywords: youth marketing youth services
September 1, 2006
When kids are younger it seems like they can’t grow up soon enough. They spend days dreaming about what adulthood will be like (I dreamt that I would be a nun who smoked cigarettes), and they mimic the adults they see in their lives — parents, teachers… Jessica Simpson.
Keywords: educating clients youth marketing youth services
May 1, 2006
Prom season can be just as profitable as bridal season if you play your cards right and treat your guests like it's the special day they want it to be.
Keywords: customer service prom youth marketing youth services