diversion


The practice of reselling (or “diverting”) products intended for sale to salon professionals only to other outlets, such as open-to-the-public beauty distributors, grocery stores, or drugstores.

Keywords:   business     distribution  

Required Reading

Whose Product Is It Anyway? Understanding Counterfeits and Knockoffs

July 1, 1998

Fraud, deceit, confusion—call it what you want, but counterfeit and diverted products hurt the entire industry.

Creative Takes a Tough Stance on Diversion

September 1, 1995

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