February 27, 2012
NYC-based DJ Harley Viera-Newton's nail painting ritual always starts with OPI Nail Envy because it contains protein and calcium to strengthen brittle nails.
Keywords: base coats client health nail strengtheners OPI Products
September 24, 2011
Allure magazine put together a list of basic nail essentials, from polishes to polish remover.
Keywords: base coats cuticle oil Essie OPI Products Orly
September 16, 2011
The proverbial bread in the polish sandwich, base and top coats help polish adhere to nails and prevents nails from chipping and breaking.
Keywords: base coats Secret Ingredient top coats
May 17, 2011
InStyle’s Best Beauty Buys highlights nine great nail products, all handpicked by beauty pros as their tried-and-true favorites. Here are some of the winners:
Keywords: base coats Essie nail strengtheners Nailtiques OPI Products
May 9, 2011
As part of its Healthy Beauty Awards for 2011, Self named Orly’s Primetime Chip Preventing Primer as the best base coat for nails. “My polish barely chipped all week,” said the mag’s tester.
Keywords: base coats Orly
January 1, 2011
CND has launched larger sizes of the Shellac Base and Top Coats.
Keywords: base coats CND gel top coats gels shellac
December 1, 2010
Jim Nordstrom, cofounder of CND, is back in the business along with his wife Linda Nordstrom, another CND veteran. They’ve named their new company Famous Names LLC and have introduced a new top coat and base coat called Lumos to the market.
Keywords: base coats Famous Names top coats
October 18, 2010
In Style magazine says the quickest way to fake a spa pedicure is to put on your peep-toes and paint only the nails that are visible.
Keywords: base coats consumer press pedicures polish techniques
October 18, 2010
Allure tested red, nude, pale pink, bright, dark, and trendy polishes for Best of Beauty, as well as base coats, topcoats, cuticle oil, and remover.
Keywords: awards base coats consumer press OPI Products polish
September 7, 2010
Redbook magazine shares seven tips for making a manicure last for 10 days.
Keywords: base coats CND consumer press cuticle treatments Essie
August 16, 2010
Orly’s Nailtrition Leaves Nails Strong and Healthy
Keywords: base coats nail biting nail treatments Orly
August 1, 2010
If our admittedly unscientific poll of NAILS Facebook fans tells us anything, it’s that cuticle oil — and CND’s SolarOil in particular — is flying off your retail shelves. Strengtheners and antifungals made a good showing as well. But those are not the only home-care products that have the cash registers ringing. We asked techs to show us their biggest selling retail
Keywords: base coats CND Duri files lotions
July 1, 2010
Wet Paint’s Three-Pack includes the base primer Natural, the new red base polish Fetish, and the Glaze TopCoat Mirror.
Keywords: base coats polish top coats Wet Paint Nail Systems
May 5, 2010
InStyle recommends a base coat, top coat, nail strengthener, and many polishes in its May issue.
Keywords: base coats CND consumer press Duri Essie
March 1, 2010
Have clients coming in with stained nails? Instyle reveals the remedy for getting rid of nail stains that come from dark polish.
Keywords: base coats consumer press Dashing Diva nail whitener