January 5, 2016
When you’re trying to lure back clients you haven’t seen in a while, what kind of offers prove most tempting?
Keywords: building your clientele client retention
July 8, 2015
Popular blogger Tina Alberino (“This Ugly Beauty Business” and “Nail Tech Reality Check”) has written the ultimate guide to navigating our industry.
Keywords: books building your clientele etiquette marketing/promotions salon finances
February 6, 2015
Nail Talk Radio hosts a nail round table at the Vicki Peters "Nail Those Profits at Sea" Cruise featuring Brandy Coull, Jessica Hoel, AthenA Elliott, Karen Hodges, Alex Fox, and Holly Schippers.
Keywords: Athena Elliott building your clientele business building gloves Holly Schippers
December 1, 2014
Follow these steps and find out how you can convert your customer into the newest nail art lover.
Keywords: building your clientele gel-polish holiday nail art learning new techniques nail art
May 29, 2014
Just starting out? “Get hairstylists in your area to wear your nails or at least refer their clients to you,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis., and the newly opened Next Step Nails Training.
Keywords: building your clientele business building referrals working with hairstylists
January 17, 2014
This week, Nail School News brings you part two of a two-part story on how to start a successful nail business from guest editor Royan Williams. Royan has been a licensed nail technology educator, nail school operator, and continuing education instructor for over 20 years. His experience as a school operator has helped him to understand the needs of nail technicians, especially those of new students breaking into the nail industry.
Keywords: building your clientele business building business tools education
January 13, 2014
This week, Nail School News brings you part one of a two-part story from guest editor Royan Williams on how to start a successful nail business. Roy has been a licensed nail technology educator, nail school operator, and continuing education instructor for over 20 years. His experience as a school operator has helped him understand the needs of nail technicians, especially those of new students breaking into the nail industry.
Keywords: building your clientele business building education web marketing
October 28, 2013
With required school hours varying across the country, and some states requiring less than 100 hours to graduate from a nail program, we asked a cross-section of the nail industry — from school instructors to salon owners to veteran nail techs — a timely question: For newly licensed nail techs, what is more important initially in building your business: top-notch technical skills or top-notch people skills? Why?
Keywords: building your clientele client retention continuing education customer service schools
October 3, 2013
Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?
Keywords: building your clientele business building client scheduling clients consumer marketing
February 20, 2013
NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.
Keywords: 30th Anniversary adding new services building your clientele business building client retention
January 15, 2013
For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.
Keywords: building your clientele client relationships client retention clients
September 22, 2012
Is it really possible to have your ideal client sitting in your chair consistently? The answer is a resounding yes. You can choose your own clients, while turning your existing clients into your ideal.
Keywords: building your clientele client relationships
April 27, 2012
Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.
Keywords: branding building your clientele newbie
April 23, 2012
Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.
Keywords: building your clientele marketing/promotions seasonal promotions teens
July 19, 2011
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
Keywords: building your clientele business building business tools client retention clients