November 28, 2013
E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.
Keywords: client relationships client retention email marketing web marketing
October 28, 2013
With required school hours varying across the country, and some states requiring less than 100 hours to graduate from a nail program, we asked a cross-section of the nail industry — from school instructors to salon owners to veteran nail techs — a timely question: For newly licensed nail techs, what is more important initially in building your business: top-notch technical skills or top-notch people skills? Why?
Keywords: building your clientele client retention continuing education customer service schools
August 15, 2013
We asked clients what little details make a big difference in determining which salon they pick over another. Their answers may surprise you!
Keywords: client relationships client retention customer service
February 20, 2013
NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.
Keywords: 30th Anniversary adding new services building your clientele business building client retention
January 15, 2013
For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.
Keywords: building your clientele client relationships client retention clients
June 28, 2012
Editor Hannah Lee explains what nail techs should practice, outside of just doing nails, that can help their careers.
Keywords: client retention client scheduling Hannah Lee marketing/promotions On My Mind
April 18, 2012
Almost 300 miles of arid desert isn’t enough to keep Noelle Bellinghausen away from her nail tech Sindy Mark.
Keywords: 3-D nail art client retention floral nail art
September 14, 2011
Don’t forget the fundamentals of making a good first impression on new clients.
Keywords: client retention customer service
July 19, 2011
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
Keywords: building your clientele business building business tools client retention clients
July 1, 2010
Clients who come back to redeem their pre-sold service usually purchase something else as well.
Keywords: building your clientele client retention loyalty programs marketing/promotions retailing
July 1, 2010
What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.
Keywords: business client retention clients customer service
January 1, 2010
A little keychain card can encourage client retention in a big way.
Keywords: client retention loyalty programs
November 1, 2008
Salon owner Shari Finger answers your questions on building a clientele, regaining the trust of a discount salon-goer, listening to clients’ personal issues, and clients who mistreat their nails.
Keywords: business building client relationships client retention Dear Shari discount salons
May 1, 2008
It costs a lot more to gain a new client than to keep an old one.
Keywords: client retention gift certificates marketing/promotions sustainable business
February 1, 2006
While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.
Keywords: building your clientele client relationships client retention customer service