Topic : client retention

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Opting In — A Second Look at E-mail Marketing Campaigns

November 28, 2013  | Article

E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.

Keywords: client relationships   client retention   email marketing   web marketing  

What's more important for a newly licensed tech to build her business: technical skills or people skills?

October 28, 2013  | Article

With required school hours varying across the country, and some states requiring less than 100 hours to graduate from a nail program, we asked a cross-section of the nail industry — from school instructors to salon owners to veteran nail techs — a timely question: For newly licensed nail techs, what is more important initially in building your business: top-notch technical skills or top-notch people skills? Why?

Keywords: building your clientele   client retention   continuing education   customer service   schools  

Why I Choose a Salon

August 15, 2013  | Article

We asked clients what little details make a big difference in determining which salon they pick over another. Their answers may surprise you!

Keywords: client relationships   client retention   customer service  

30 Timeless Tips for Thriving in the Nail Industry

February 20, 2013  | Article

NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.

Keywords: 30th Anniversary   adding new services   building your clientele   business building   client retention  

How Far Will Clients Travel For You?

January 15, 2013  | Article

For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.

Keywords: building your clientele   client relationships   client retention   clients  

On My Mind: Practice Makes Perfect

June 28, 2012  | Article

Editor Hannah Lee explains what nail techs should practice, outside of just doing nails, that can help their careers.

Keywords: client retention   client scheduling   Hannah Lee   marketing/promotions   On My Mind  

Nails to Fly For

April 18, 2012  | Article

Almost 300 miles of arid desert isn’t enough to keep Noelle Bellinghausen away from her nail tech Sindy Mark.

Keywords: 3-D nail art   client retention   floral nail art  

For Starters, Keep It Clean

September 14, 2011  | Article

Don’t forget the fundamentals of making a good first impression on new clients.

Keywords: client retention   customer service  

At the Top of Your Game

July 19, 2011  | Article

You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?

Keywords: building your clientele   business building   business tools   client retention   clients  

Pre-Selling Makes Loyal Clients

July 1, 2010  | Article

Clients who come back to redeem their pre-sold service usually purchase something else as well.

Keywords: building your clientele   client retention   loyalty programs   marketing/promotions   retailing  

Why They Come Back

July 1, 2010  | Article

What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.

Keywords: business   client retention   clients   customer service  

VIP Keychain Cards Have Clients Coming Back

January 1, 2010  | Article

A little keychain card can encourage client retention in a big way.

Keywords: client retention   loyalty programs  

Dear Shari: November 2008

November 1, 2008  | Article

Salon owner Shari Finger answers your questions on building a clientele, regaining the trust of a discount salon-goer, listening to clients’ personal issues, and clients who mistreat their nails.

Keywords: business building   client relationships   client retention   Dear Shari   discount salons  

Come Back Here

May 1, 2008  | Article

 It costs a lot more to gain a new client than to keep an old one.

Keywords: client retention   gift certificates   marketing/promotions   sustainable business  

Readers Respond: Who Owns the Client? Salon or Tech?

August 1, 2006  | Article

The answer can vary from owner, to tech, to both, or none of the above. We asked three beauty professionals for their opinion and you can see that the answer is not clear-cut..

Keywords: client relationships   client retention  
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Encyclopedia

A vegetable oil that comes from a seed of a European mustard plant. Although moisturizing, it doesn’t leave behind a greasy residue.
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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