August 18, 2016
Avoid chipped nails with Essie’s new top coat.
Keywords: Essie top coats
August 2, 2016
Essie’s newest offering, GelCouture Nail Polish, comes in 42 new colors. This longer-lasting polish is inspired by fashion masterpieces and the world of quality craftsmanship, hence the cool bottle.
Keywords: Essie long-lasting nail polish nail polish
July 30, 2016
| Nail Bytes
The NAILS team walked the show floor July 24-26 to see what was new for the year in professional beauty. Along the way we saw some amazing nails.
Keywords: Akzentz chrome CND Color Club Cosmoprof North America
July 29, 2016
| Photo Gallery
Over 30,000 visitors walked the show floor at Cosmoprof North America in the Mandalay Bay, Las Vegas.1,015 exhibitors represented 39 countries to fill three sections: Cosmetics and Personal Care, Packaging, and Professional Beauty. It took the NAILS team three days to cover the show floor, visiting with advertisers and meeting new beauty industry professionals.
Keywords: Akzentz Alfalfa Nail Supply amazing nail concepts American Dawn American International Industries
July 5, 2016
Experience the luxury of couture with the new Gel Couture from Essie. Slip into salon perfection for up to 14 days of luxurious wear and instant gel-like shine with an easy two-step system.
Keywords: Essie long-lasting nail polish
Step 1: lust-worthy couture color
Step 2: impeccable gel-like shine.
Create perfect color coverage with the patent-pending curve-hugging brush. No lamp needed. Gentle removal.
June 29, 2016
The company has renamed more than 90 gel-polish shades to match the Essie polish.
Keywords: Essie gel-polish
June 23, 2016
Create this pink blushing ombre design with Essie polish.
Keywords: color fades easy nail art Essie nail art ombre nail art
June 22, 2016
Here's an easy polka dot design using a dotting tool with Essie polish.
Keywords: abstract nail art easy nail art Essie Fourth of July nail art nail polish
June 20, 2016
Recreate this color block look using Essie polish.
Keywords: abstract nail art color blocking easy nail art Essie nail polish
June 16, 2016
Experience the luxury of couture with the new gel couture from Essie. Slip into salon perfection for up to 14 days of wear and instant gel-like shine with an easy two-step system. Create perfect color perfection with the patent-pending curve-hugging brush. No lamp needed. Gentle removal. For more informtion, visit http://www.essie.com/gelcouture.aspx.
Keywords: Essie Essie products long-lasting nail polish
June 2, 2016
Create this look for your bride-to-be clients.
Keywords: bridal nail art bridal nails bridal styles dotting tool Essie
June 1, 2016
summertime is the moment to get inspired by adventurous color and there's no better way to do so than with nail art! recreate this 'diamond daze' nail design using 'coconut cove', 'berried treasures' and 'viva antigua!' from essie summer 2016 collection.
Keywords: Essie nail polish polish
May 31, 2016
Essie’s Bridal 2016 Collection features a blissful palette of six seasonal shades.
Keywords: Essie nail polish
May 31, 2016
Sail the seas and chart a course for adventure in 'nautical nails' nail art look using the Essie summer 2016 collection.
Keywords: abstract nail art Essie nail art nail polish nautical nail art
May 17, 2016
Hungry for adventure? Two words: 'viva antigua!' get lost in a 'coconut cove' and discover 'berried treasures'. Looking for some beautiful 'tribal text-styles'? Slip on some stylish 'hiking heels' and follow me to the artisan market where we can 'loot the booty'.
Keywords: Essie Essie products nail polish new collections polish