November 1, 1995
What is the most important requirement in being successful in the nail industry?
Keywords: keeping your business competitive professional image
January 1, 1995
Get ready! Predictions on where the nail industry is headed!
Keywords: As I See It customer service keeping your business competitive staff management
December 1, 1993
Ten seasoned salon professionals offer their best advice for making it in the nail industry today.
Keywords: keeping your business competitive
December 1, 1993
Nail technicians and salon owners must stop fretting over the low price salons and either appeal to the bargain hunters or ignore them.
Keywords: discount salons keeping your business competitive
August 1, 1993
Although nail technician income has risen steadily, at least keeping pace with inflation, prices on most services have barely budged upward in two years, and some service prices have dropped.
Keywords: As I See It keeping your business competitive service pricing
April 1, 1993
Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.
Keywords: keeping your business competitive retailing
September 1, 1992
I know a person in business has to guard secrets in order to stay competitive, but I’ve seen this problem in the extreme, where professionals would rather suffer in silence than ask for help from another nail technician.
Keywords: keeping your business competitive mentoring networking
August 1, 1991
You could charge whatever you wanted, do business however you pleased, work only as long as you cared to---because you were the only person who could do nails. Sound interesting?
Keywords: business management keeping your business competitive
April 1, 1991
Start by giving clients know-'em'dead service instead of lowering your prices.
Keywords: customer service discount salons keeping your business competitive
February 1, 1991
How to woo customers, wow them, and then win them back. A list of reasons that clients leave you and how to overcome each one.
Keywords: communicating with customers customer service discount salons keeping your business competitive
January 1, 1991
The 1980s were a time of extreme growth for the salon industry, and nails were its fastest-growing segment. Nail salons cropped up, it seemed on every corner. While this rapid growth was positive in that it brought professional nail care services to public attention, it also resulted in a proliferation of lower-quality establishments, which did not maintain acceptable standards of cleanliness or service.
Keywords: discount salons keeping your business competitive nail trends polish preview
December 1, 1990
As a nail tech it is tempting to specialize in one area, but limiting yourself will result in lost clients, especially in today's recession.
Keywords: customer service keeping your business competitive
August 1, 1985
Star Nail Products has approached distributing their product in a unique and successful way that has shaken up the nail industry.
Keywords: keeping your business competitive private labeling retail merchandising Star Nail Products Tony Cuccio
November 1, 1983
Cutting prices to spur business may not be the best approach.
Keywords: business tools finance keeping your business competitive service pricing