February 13, 2012
| Article
What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or wham-bam Valentine’s Day salon specials?
Keywords: holidays marketing/promotions Valentine's Day
February 3, 2012
| Photo Gallery
Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.
Keywords: marketing/promotions polish displays product displays salon decor/design
February 3, 2012
| Article
Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?
Keywords: consumer press marketing/promotions
February 1, 2012
| News
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing polish trends
January 24, 2012
| Article
Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.
Keywords: loyalty programs marketing/promotions
January 3, 2012
| Article
Millie Haynam has released her “Take the Mystery Out of Marketing” strategies in an all new e-book.
Keywords: marketing/promotions
November 29, 2011
| Article
Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.
Keywords: marketing/promotions web marketing
September 14, 2011
| Article
Adrienne Schodtler may be too busy at the salon to reach out personally to each of her new neighbors in the town of Fuquay-Varina, N.C., but Schodtler, owner of Nails by Adrienne, employs a service called New Neighbor to do just that.
Keywords: marketing/promotions
August 18, 2011
| Article
Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?
Keywords: advertising/promotions consumer advertising customer service marketing/promotions web marketing
August 9, 2011
| Video
Blueprint of a First Year blogger Alica had this commercial shot for her nail salon, Upscale Nail Bar in Griffin, Ga. "The commercial was not just for local television but also to create a professional online presence," she says.
Keywords: marketing/promotions
August 8, 2011
| News
Kerry Webber, owner of Forever French Nail Systems and the Forever French salons in Norwood and Franklin, Mass., received an unexpected phone call. It was from Lindsey Suggs, the art department coordinator for an ABC Family original movie titled “Teen Spirit.” During the conversation, Suggs explained she was interested in acquiring Webber’s products and posters for a nail salon scene in the movie.
Keywords: Forever French marketing/promotions
August 3, 2011
| Article
One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area.
Keywords: charity marketing/promotions
July 19, 2011
| Article
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
Keywords: building your clientele business building business tools client retention clients
June 30, 2011
| Video
On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show floor to help promote it's popular Shellac line. NAILS editor Hannah Lee contributed footage shown in this video. To see her full wide-angle version of the production, click here.
Keywords: CND marketing/promotions Premiere Orlando tradeshows web marketing
