Topic : marketing/promotions

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Guest Post: Back-to-School Is a Great Time to Boost Your Pedicure Business

August 30, 2017  | Blog Post

Here are six ways to take advantage of the back- to-school crowd and extend pedicure season into the fall.

Keywords: back to school   Footlogix   marketing/promotions   niche marketing  

5 Guerilla Marketing Ideas to Promote Your Salon

August 16, 2017  | Nail Bytes

If you’re looking for ways to get your salon’s name out in your community, you may want to think about starting up a fun guerilla marketing campaign. Thanks to our friends at Salon Today, here are ideas from five salons that have enjoyed success based on their creative strategies.

 

Keywords: advertising/promotions   marketing/promotions   promoting your services  

Studio 18 Opens In Time For Mother's Day

May 11, 2017  | Blog Post

Studio 18 is a true labor of love. This family-owned upscale nail bar opened a couple of weeks ago. 

Keywords: marketing/promotions   Mother's Day   salon decor/design   Signature Services   skin care  

Orchard Nails: Loyal Clients, Loyal Techs

April 27, 2017  | Article

For most people, the 2007 subprime mortgage crisis was anything but a blessing. But for Orchard Nails owner Thomas Kent Irwin, there was an unexpected opportunity hidden in the chaos.

Keywords: marketing/promotions   salon profiles  

Week 5 Social Media Post: Marketing Buzz Words

March 31, 2017  | Blog Post

Urge clients to be smart about marketing claims. After all, everything is a chemical!

Keywords: chemicals   Holly Schippers   marketing/promotions  

#HappierNails Promo Targets Other Salons’ Unhappy Clients

March 16, 2017  | Article

“Did another salon ruin your manicure?” That question plays a central role in Images Luxury Nail Lounge’s outreach to potential new clients.

Keywords: marketing/promotions   nail repairs   social media  

Why Celina Ryden "Fakes" Nail Photos

March 9, 2017  | Video

In the first of an upcoming video series about nail photography, Celina Ryden explains why it's important to put time and effort into your nail photos, how good editing can make sure the image reflects the real-life look of the nails, and why photography is an important part of business branding.

Keywords: Business   marketing/promotions   photographing nails  

5 Ways to Earn More Money As a Nail Tech

March 9, 2017  | Video

Celina Ryden shares her top five ways for nail techs to increase their earnings. 

Keywords: Business   Celina Ryden   marketing/promotions   money  

5 Ways to Turn Your Salon into a Competitive Brand

January 9, 2017  | Article

The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

Keywords: branding   business building   how-to guides   marketing/promotions  

Social Media Showdown: Instagram vs. Snapchat

December 30, 2016  | Article

Which social media platform reigns supreme?

Keywords: Instagram   marketing/promotions   snapchat   social media  

Doing Good While Boosting Your Business

November 2, 2016  | Article

Spa parties can be a great revenue booster, but partnering with a local charity can bring in new clients and set your business apart from the pack.  

Keywords: business building   charity   marketing/promotions   nail techs doing good  

Instagram Challenge to Help You Market Your Business

September 14, 2016  | Blog Post

Find out how you can market yourself in a creative way on Instagram.

Keywords: FingerNailFixer   Holly Schippers   Instagram   marketing/promotions   social media  

Make the Most of Your Yelp Listing

September 13, 2016  | Article

Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.

Keywords: marketing/promotions   Yelp  

Make a PR Push With Salon Selfies

September 13, 2016  | Article

Selfie opportunities help build content for salons' social media efforts and foster client interaction.

Keywords: marketing/promotions   public relations   Robert Nguyen   social media  

Crowdsourcing: Dream Salon

August 16, 2016  | Article

This month we asked nail techs: If you could open a nail salon anywhere in the world, where would you open your salon and why?

Keywords: marketing/promotions   salon decor/design  

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