Topic : marketing/promotions

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Keep Your Advertising on Track

November 1, 1996  | Article

Look to race cars as an interesting way to promote your salon. 

Keywords: marketing/promotions   niche marketing  

Let the Pamperers Be Pampered

May 1, 1996  | Article

At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.

Keywords: marketing/promotions   Mother's Day  

Sharing Is Succeeding

April 1, 1996  | Article

Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.

 

Keywords: Debbie Doerrlamm   finding/retaining staff   keeping your business competitive   marketing/promotions   Paula Gilmore  

A Client on the Books Is Worth Two in the Wings

August 1, 1995  | Article

This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.

Keywords: As I See It   building your clientele   client retention   marketing/promotions  

Generate New Business Through Pedicure Promotions

June 1, 1995  | Article

When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.

Keywords: marketing/promotions  

For Salon Owners Only: Get to Know Your Clients

May 1, 1995  | Article

The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.

Keywords: client surveys   marketing/promotions  

Reader To Reader: What Was Your Most Successful Promotion In 1994?

March 1, 1995  | Article

We asked our readers what their very best promotions were during last year.

Keywords: marketing/promotions   Reader to Reader   Success   tips  

Free Service! Free Product! Free Consultation!

March 1, 1995  | Article

Want to get a client’s attention? Offer her something for nothing.

Keywords: add-on services   consumer marketing   marketing/promotions  

Bartering: An Old Way to Do Business Has a New Name & Approach

December 1, 1994  | Article

An old way to do business has a new name---and an entirely new approach.

Keywords: bartering   marketing/promotions  

Be Grateful for What You’ve Got

November 1, 1994  | Article

Amy Grossi introduced a frequent-client newsletter available only to regular customers and that features discount coupons. 

Keywords: coupons   marketing/promotions  

How I Kept The Client

June 1, 1994  | Article

A client in the salon is worth 10 who are reading your ad.

Keywords: client retention   consumer marketing   marketing/promotions  

Graphics Contest Entries Win for Simplicity and Clarity

May 1, 1994  | Article

Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.

Keywords: advertising/promotions   business cards   direct mail   gift certificates   marketing/promotions  

The Pricing Maze

November 1, 1993  | Article

Deciding what to charge for your services isn’t always easy, but it helps to know a few basic pricing facts.

Keywords: consumer marketing   marketing/promotions   nail salon service pricing   service pricing  

Economical but Grand Grand Openings

September 1, 1993  | Article

A grand opening doesn't mean starting out with a deficit. Here,we go over how to make your opening successful and budget-friendly.

Keywords: budgeting   marketing/promotions   opening a new salon   starting your own business  

Getting The Word Out By Balloon

July 1, 1993  | Article

Helen’s Hair Studio has found a unique way to make customers beat a path to the front door.

Keywords: consumer marketing   marketing/promotions   youth marketing  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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