Topic : marketing/promotions

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Reader To Reader: What Was Your Most Successful Promotion In 1994?

March 1, 1995  | Article

We asked our readers what their very best promotions were during last year.

Keywords: marketing/promotions   Reader to Reader   Success   tips  

Free Service! Free Product! Free Consultation!

March 1, 1995  | Article

Want to get a client’s attention? Offer her something for nothing.

Keywords: add-on services   consumer marketing   marketing/promotions  

Bartering: An Old Way to Do Business Has a New Name & Approach

December 1, 1994  | Article

An old way to do business has a new name---and an entirely new approach.

Keywords: bartering   marketing/promotions  

Be Grateful for What You’ve Got

November 1, 1994  | Article

Amy Grossi introduced a frequent-client newsletter available only to regular customers and that features discount coupons. 

Keywords: coupons   marketing/promotions  

How I Kept The Client

June 1, 1994  | Article

A client in the salon is worth 10 who are reading your ad.

Keywords: client retention   consumer marketing   marketing/promotions  

Graphics Contest Entries Win for Simplicity and Clarity

May 1, 1994  | Article

Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.

Keywords: advertising/promotions   business cards   direct mail   gift certificates   marketing/promotions  

The Pricing Maze

November 1, 1993  | Article

Deciding what to charge for your services isn’t always easy, but it helps to know a few basic pricing facts.

Keywords: consumer marketing   marketing/promotions   nail salon service pricing   service pricing  

Economical but Grand Grand Openings

September 1, 1993  | Article

A grand opening doesn't mean starting out with a deficit. Here,we go over how to make your opening successful and budget-friendly.

Keywords: budgeting   marketing/promotions   opening a new salon   starting your own business  

Getting The Word Out By Balloon

July 1, 1993  | Article

Helen’s Hair Studio has found a unique way to make customers beat a path to the front door.

Keywords: consumer marketing   marketing/promotions   youth marketing  

If It’s Tuesday, It Must Be Toes-Day

June 1, 1993  | Article

Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.

Keywords: advertising/promotions   Business   coupons   direct mail   marketing/promotions  

What’s Your Most Effective Spring Promotion?

March 1, 1993  | Article

From pushing pedicures to introducing new colors, nail technicians share their successful spring campaigns.

Keywords: marketing/promotions   seasonal promotions   spring  

NAILS 1ST Annual Graphics Contest

May 14, 1992  | Article

You don’t need to be a graphic designer to run a successful nail business, but attention-grabbing business cards, handouts, and advertisements are great clientele-building tools.

Keywords: business cards   marketing/promotions   promotional material   salon menus  

Give It to Them in Writing

December 1, 1991  | Article

From business cards to brochures, salon handouts remind, inform, and promote your services to clients.

Keywords: business cards   coupons   loyalty programs   marketing/promotions   service menus  

Yellow Page Advertising

February 1, 1983  | Article

A basic understanding is a must for this effective medium

Keywords: marketing/promotions   yellow pages advertising  

Encyclopedia

Most people know that SPF stands for sun protection factor and that few users apply enough sunblock to do the trick. What you might not know is...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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