March 29, 2011
These last few weeks I've focused on getting new promotional materials done for my business and getting my name out into the general public. My website has been fully updated, and I have a new Facebook
Keywords: clients marketing/promotions networking salon services
March 29, 2011
There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.
Keywords: Facebook marketing marketing/promotions web marketing
March 25, 2011
It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.
Keywords: business building coaching marketing/promotions networking On My Mind
March 20, 2011
With Action Bag Company’s Custom Stationery line, nail techs can create their own sophisticated, professional-looking marketing materials.
Keywords: business cards business tools marketing/promotions
March 19, 2011
Peekaboo Mobile is a free smartphone app that enables the user to pull up a map on her screen that shows all businesses within 50 miles of her current location that are offering some type of immediate offer.
March 16, 2011
I have hired a marketing company, Proprietor's Market, to represent the salon and do outreach marketing for me. We are working together to build on the brand that I've already started with. Proprietor's Market is a
Keywords: clients marketing/promotions networking staff training
March 15, 2011
I just wanted to know how you set up appointments with other businesses to market yours. I have put in paper specials, coupons, and fliers for my salon. Thank you.DottyHi Dotty,When I come across a business
Keywords: marketing/promotions networking Q&A
March 3, 2011
January and February have been extremely slow months for us. Being sick for most of January and February, I saw how important it is to have techs working for me who are reliable and able to
Keywords: clients marketing/promotions networking public relations
February 25, 2011
As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.
Keywords: handpainted nail art marketing/promotions nail art winter promotions
February 25, 2011
Choose one day a week or one day a month for a do-it-yourself workshop — facials, manicures, pedicures, makeup application, cut your own bangs — you get the idea
February 17, 2011
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Keywords: marketing/promotions salon services
February 4, 2011
It's never been so evident to me how important branding is until now. I've always known it’s good for business, and I've always been consistent with my logo usage with any business I've owned (particularly the
January 31, 2011
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.
Keywords: advertising/promotions marketing/promotions public relations social media
January 18, 2011
Last week the weather changed all of my plans (and everyone else’s in the state of Georgia). We were hit with a snow and ice storm that had everyone homebound for at least three days. (Some people
Keywords: clients marketing/promotions networking
January 6, 2011
Happy New Year everyone! I am so excited about the business success that comes with a new year. I have taken the time to sit down and write down my plans for 2011.1. Plan an event
Keywords: marketing/promotions networking