Topic : marketing/promotions

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Q & A: Co-Marketing with Other Businesses

March 15, 2011  | 

I just wanted to know how you set up appointments with other businesses to market yours. I have put in paper specials, coupons, and fliers for my salon. Thank you.DottyHi Dotty,When I come across a business

Keywords: marketing/promotions   networking   Q&A  

Princess Spa Parties a Hit

March 3, 2011  | 

January and February have been extremely slow months for us. Being sick for most of January and February, I saw how important it is to have techs working for me who are reliable and able to

Keywords: clients   marketing/promotions   networking   public relations  

Get Your Clients to Wear More Nail Art

February 25, 2011  | Article

As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.

Keywords: handpainted nail art   marketing/promotions   nail art   winter promotions  

Help Your Clients Help Themselves

February 25, 2011  | Article

Choose one day a week or one day a month for a do-it-yourself workshop — facials, manicures, pedicures, makeup application, cut your own bangs — you get the idea

Keywords: marketing/promotions  

Massive Promotions and Mobile Services Launch

February 17, 2011  | 

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Keywords: marketing/promotions   salon services  

Consistent Branding Pays Off

February 4, 2011  | 

It's never been so evident to me how important branding is until now. I've always known it’s good for business, and I've always been consistent with my logo usage with any business I've owned (particularly the

Keywords: marketing/promotions  

From the Pros: Do-It-Yourself PR Kits

January 31, 2011  | Article

The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

Keywords: advertising/promotions   marketing/promotions   public relations   social media  

Journal for Success

January 18, 2011  | 

Last week the weather changed all of my plans (and everyone else’s in the state of Georgia). We were hit with a snow and ice storm that had everyone homebound for at least three days. (Some people

Keywords: clients   marketing/promotions   networking  

Happy Business New Year!

January 6, 2011  | 

Happy New Year everyone! I am so excited about the business success that comes with a new year. I have taken the time to sit down and write down my plans for 2011.1. Plan an event

Keywords: marketing/promotions   networking  

Christmas Party

December 29, 2010  | 

We had a Christmas party at the salon as a customer appreciation event. My day got off to a late start. Due to inclement weather, there was a two-hour delay with the elementary school opening, so

Keywords: clients   marketing/promotions   retailing   salon services  

Tiny Billboards In Your Pocket

December 23, 2010  | 

I remember back in the day of having my nails done by someone else — after discovering that nails are not just nails, and that having a license doesn’t guarantee any particular level of competency or

Keywords: Art of Nailz   marketing/promotions  

The Invisible Nail Tech

December 22, 2010  | 

Look, all I'm sayin' is that you cannot build a business without promoting it. Yes, lots of people are shy — that's all well and fine — get your Mom to promote you then. Or your

Keywords: marketing/promotions   professionalism  

Extra, Extra: Read All About It

December 20, 2010  | 

I placed an ad in the local paper for January. I also have signed on with a local magazine to do an ad. My goal is to get the word out. In the ads, I offered

Keywords: marketing/promotions   retailing   staff training  

Networking Campaign

December 7, 2010  | 

I am so excited — I’ve made a lot of business progress. After researching ideas, I discovered that existing nail tech networking groups were either a little expensive or out of my area. So I decided

Keywords: marketing/promotions   networking  

Determine Your Target Market

December 1, 2010  | Article

“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.

Keywords: clients   marketing/promotions  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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