Topic : marketing/promotions

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Consistent Branding Pays Off

February 4, 2011  | 

It's never been so evident to me how important branding is until now. I've always known it’s good for business, and I've always been consistent with my logo usage with any business I've owned (particularly the

Keywords: marketing/promotions  

From the Pros: Do-It-Yourself PR Kits

January 31, 2011  | Article

The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

Keywords: advertising/promotions   marketing/promotions   public relations   social media  

Journal for Success

January 18, 2011  | 

Last week the weather changed all of my plans (and everyone else’s in the state of Georgia). We were hit with a snow and ice storm that had everyone homebound for at least three days. (Some people

Keywords: clients   marketing/promotions   networking  

Happy Business New Year!

January 6, 2011  | 

Happy New Year everyone! I am so excited about the business success that comes with a new year. I have taken the time to sit down and write down my plans for 2011.1. Plan an event

Keywords: marketing/promotions   networking  

Christmas Party

December 29, 2010  | 

We had a Christmas party at the salon as a customer appreciation event. My day got off to a late start. Due to inclement weather, there was a two-hour delay with the elementary school opening, so

Keywords: clients   marketing/promotions   retailing   salon services  

Tiny Billboards In Your Pocket

December 23, 2010  | 

I remember back in the day of having my nails done by someone else — after discovering that nails are not just nails, and that having a license doesn’t guarantee any particular level of competency or

Keywords: Art of Nailz   marketing/promotions  

The Invisible Nail Tech

December 22, 2010  | 

Look, all I'm sayin' is that you cannot build a business without promoting it. Yes, lots of people are shy — that's all well and fine — get your Mom to promote you then. Or your

Keywords: marketing/promotions   professionalism  

Extra, Extra: Read All About It

December 20, 2010  | 

I placed an ad in the local paper for January. I also have signed on with a local magazine to do an ad. My goal is to get the word out. In the ads, I offered

Keywords: marketing/promotions   retailing   staff training  

Networking Campaign

December 7, 2010  | 

I am so excited — I’ve made a lot of business progress. After researching ideas, I discovered that existing nail tech networking groups were either a little expensive or out of my area. So I decided

Keywords: marketing/promotions   networking  

Determine Your Target Market

December 1, 2010  | Article

“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.

Keywords: clients   marketing/promotions  

Engage in Shameless Self Promotion

December 1, 2010  | Article

If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.

Keywords: advertising/promotions   business building   marketing/promotions   referrals  

Make It a Man's World

November 22, 2010  | Photo Gallery

Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.

Keywords: marketing/promotions   men's services   retail merchandising  

25 Business-Building Tips for Booth Renters

November 17, 2010  | Article

Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.

Keywords: adding new services   advertising/promotions   booth rental   business   business tools  

Turn That Frown Upside Down

November 17, 2010  | Article

For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.

Keywords: customer service   marketing/promotions   social media  

Meet the Media at Community Events

November 17, 2010  | Article

"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.

Keywords: business   marketing/promotions   networking   promoting your services  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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