May 1, 2012
| Demo
Pamper moms and other clients with this super relaxing pedicure that features a homemade scrub, mask, and massage oil.
Keywords: Gehwol Maxim LLC mother's day Mothers's Day promotions natural ingredients
April 19, 2011
| Article
One of the best holidays to entice clients in the door, Mother’s Day offers special opportunities for not only pampered mothers but maybe even doting sons and daughters as well.
Keywords: marketing/promotions mother's day nail art seasonal nail art seasonal services
April 19, 2011
| Article
As service providers in the beauty industry, you have the opportunity to touch your clients' (and their familes') lives. Editor Hannah Lee shares her personal story.
Keywords: cancer client health customer service mother's day On My Mind
December 1, 2010
| Article
Nailezee was born 25 years ago in Miami. It was reborn two years ago when daughters Ryan, Jordan, and Erin Wolf took over their parents’ business.
Keywords: family businesses mother's day NailEZEE polish
November 22, 2010
| Photo Gallery
NAILS has collected some inspired nail art from talented techs to represent some common mother stereotypes. These tips represent the spirit of four specific kinds: the sports mom, the stay-at-home mom, the working mom, and the rock star mom.
Keywords: handpainted nail art mother's day nail art special occasion nails
November 22, 2010
| Photo Gallery
Six talented nail artists present their designs to help moms and their daughters bond. Whether your clients are mother/daughter duos who love to look the same or would rather express their individuality we’ve got something for you to choose from.
Keywords: handpainted nail art holidays mother's day nail art
November 22, 2010
| Photo Gallery
Ten nail artists say “thank you” to moms everywhere.
Keywords: 3-D nail art holidays mother's day nail art special occasion nails
June 1, 2010
| Article
As a nail tech, you spend a large part of the day surrounded by chemicals. Now that you’re pregnant, is there anything that needs to change?
Keywords: chemicals mother's day working while pregnant
June 1, 2010
| Article
“I have found in recessionary times people will find the money to spend on their children more then they will on themselves,” says Carolyn McNairn, the owner of a mobile spa business who started offering kids spa parties two years ago in response to a growing demand. McNairn shares all she’s learned in her new guide, “How To Start a Kids Mobile Spa Business.”
Keywords: mobile salons mother's day youth marketing
May 1, 2010
| Article
A massage might seem just the thing to bring relief to pregnant clients’ swollen feet and legs, but there are acupressure points around the lower legs and feet that, when aggressively worked, can bring on contractions.
Keywords: feet massage mother's day pedicures pregnant clients
November 1, 2009
| Article
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
Keywords: elderly clients keeping your business competitive mother's day niche marketing special needs clients
June 1, 2009
| Article
Most women juggle a lot of responsibilities, and a soak in the tub may be the only time they’ve got to unwind. These great-smelling goodies are for throwing in bath water, and whether they steep, fizzle, or melt, they’re guaranteed to make downtime more enjoyable. Stock them in the retail area for those clients who need some extra pampering.
Keywords: bath salts mother's day Retail Boutique retail boutique items retailing
April 1, 2009
| Article
It's hard to believe that the practice of aromatherapy could be harmful to a pregnant client.
Keywords: aromatherapy client health mother's day pregnant clients
March 1, 2009
| Article
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Keywords: advertising/promotions business tools keeping your business competitive marketing/promotions mother's day
May 1, 2006
| Article
Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.
Keywords: marketing/promotions mother's day niche marketing
