Topic : retailing

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More Event Analysis, Plus Holiday Retail Planning

July 17, 2008  | 

Since we’re putting more of a focus on events and on orchestrating them properly, we were a part of the “Old Fashioned 4th of July Celebration” held in downtown Apex, N.C. This was a success for

Keywords: clients   retailing   team-building  

Events: A Great Way to Market Your Salon

July 8, 2008  | 

With so many opportunities out there to market yourself, or your salon, why don’t more people jump on it? What I’m finding out is that most techs and owners have great intentions, but no follow through.

Keywords: clients   Heather Goodwin   retailing  

Education Leads to Retail Sales

July 1, 2008  | Article

Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.

Keywords: building your clientele   business   education   educational materials   retail merchandising  

The Coaching Chronicles: Installment #2, Add-on Services and Referrals

June 1, 2008  | Article

In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.

Keywords: add-on services   blogs   building your clientele   marketing/promotions   networking  

Booming Business

April 10, 2008  | 

Looking back at all of the numbers for the last two to three months shows the drastic turn my business has truly taken. Pedicure "season" has helped tremendously, as well as those gift cards from the

Keywords: retailing   scheduling  

Go-To Girl

April 8, 2008  | 

Ever know a client who knew just enough to be dangerous? Yeah, they're the ones buying the "Ped Egg." One of the biggest ways to increase service and retail sales is through consistent education with your

Keywords: Heather Goodwin   retailing  

Woman on Fire

March 28, 2008  | 

When you combine great desire and tracking on a regular basis, you see BIG results. Adrienne is on fire! I couldn't believe the turnaround in the past few weeks. From solid greetings and closes from the

Keywords: clients   Heather Goodwin   retailing   salon services  

Foot Huggies Pedicure Socks

March 1, 2008  | Product

Foot Huggies Pedicure Socks are great additions to your pedicure regimen and make excellent retail items.

Keywords: Foot Huggies   pedicure accessories   pedicure socks   retailing  

What's New on Retail Shelves

March 1, 2008  | Article

We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.

Keywords: CND   cuticle treatments   Entity Beauty   Essie   files  

Shopping Around For More Retail

February 28, 2008  | 

Another turnaround week in my appointment book has been very encouraging. I saw nine new clients. Several of those were a result of a marketing piece that gave a complimentary mini service, with a discount if

Keywords: clients   retailing   salon services  

On Track with Tracking Results

February 25, 2008  | 

Wow, it’s so exciting to talk with Adrienne now — just a few weeks ago she was ready to throw in the towel, and now her business seems to be taking off! This past week proved

Keywords: clients   Heather Goodwin   retailing   salon services  

Cuccio Helps Rev Up Your Revenue

February 1, 2008  | Article

Five marketing tips to push your salon to achieve extraordinary results.

Keywords: commissions   Cuccio Naturale   gift certificates   incentive structures   retailing  

What Women Want (and are buying)

February 1, 2007  | Article

Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.

Keywords: consumer product brands   marketing/promotions   retail merchandising   retailing   trends  

My Biggest Challenge Is…

November 1, 2006  | Article

A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.

Keywords: allergic reactions   communicating with customers   continuing education   cosmetology schools   customer service  

Your Power of Suggestion

July 1, 2006  | Article

As a nail tech, you know a lot your clients don’t know — from trends in the industry to what products will help with skin and nail problems. But don’t keep it to yourself! By using your knowledge to educate clients, you could significantly impact your bottom line. Learn how to use your power of persuasion to meet clients’ needs — and to boost your retail sales.

Keywords: retailing  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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