Topic : retailing

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On My Mind: !#&*?

November 1, 2008  | Article

Is retail a dirty word?

Keywords: On My Mind   retail merchandising   retailing  

Retail Boutique: Tea

October 1, 2008  | Article

It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. And who doesn’t love a specialty cup of tea to warm up with? 

Keywords: green tea   retail boutique items   retail merchandising   retailing  

Beyond Polish [Selling Boutique Items Successfully]

October 1, 2008  | Article

We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.

Keywords: customer service   marketing/promotions   professional consultants   retail boutique items   retailing  

Action Bag Metallic Trapezoid Bags

September 1, 2008  | Product

New Metallic Trapezoid Bags from Action Bag grab attention with their luxurious sheen and unique shape.

Keywords: Action Bag Company   retail boutique items   retailing  

Summer Strategies

August 13, 2008  | 

When it’s slow, you hope that all of the seeds you've planted with past and present clients start to blossom. That is what happened the past week. I finally had a full book, and some of

Keywords: clients   retailing  

SpaRitual Nail Care and Body Care Posters 2008

August 1, 2008  | Product

SpaRitual introduces two new posters to the existing series

Keywords: retail merchandising   retailing   salon decor/design   SpaRitual  

Second Quarter in Review

July 23, 2008  | 

Well the second quarter of 2008 has passed and it’s time to check in on Adrienne’s numbers. She grossed $9,635 this quarter! That’s up from $6,938. You go girl. That’s a difference of $2,697. Part of Adrienne’s

Keywords: Heather Goodwin   retailing   salon services  

More Event Analysis, Plus Holiday Retail Planning

July 17, 2008  | 

Since we’re putting more of a focus on events and on orchestrating them properly, we were a part of the “Old Fashioned 4th of July Celebration” held in downtown Apex, N.C. This was a success for

Keywords: clients   retailing   team-building  

Events: A Great Way to Market Your Salon

July 8, 2008  | 

With so many opportunities out there to market yourself, or your salon, why don’t more people jump on it? What I’m finding out is that most techs and owners have great intentions, but no follow through.

Keywords: clients   Heather Goodwin   retailing  

Education Leads to Retail Sales

July 1, 2008  | Article

Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.

Keywords: building your clientele   business   education   educational materials   retail merchandising  

The Coaching Chronicles: Installment #2, Add-on Services and Referrals

June 1, 2008  | Article

In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.

Keywords: add-on services   blogs   building your clientele   marketing/promotions   networking  

Booming Business

April 10, 2008  | 

Looking back at all of the numbers for the last two to three months shows the drastic turn my business has truly taken. Pedicure "season" has helped tremendously, as well as those gift cards from the

Keywords: retailing   scheduling  

Go-To Girl

April 8, 2008  | 

Ever know a client who knew just enough to be dangerous? Yeah, they're the ones buying the "Ped Egg." One of the biggest ways to increase service and retail sales is through consistent education with your

Keywords: Heather Goodwin   retailing  

Woman on Fire

March 28, 2008  | 

When you combine great desire and tracking on a regular basis, you see BIG results. Adrienne is on fire! I couldn't believe the turnaround in the past few weeks. From solid greetings and closes from the

Keywords: clients   Heather Goodwin   retailing   salon services  

Foot Huggies Pedicure Socks

March 1, 2008  | Product

Foot Huggies Pedicure Socks are great additions to your pedicure regimen and make excellent retail items.

Keywords: Foot Huggies   pedicure accessories   pedicure socks   retailing  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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