November 1, 2008
Is retail a dirty word?
Keywords: On My Mind retail merchandising retailing
October 1, 2008
It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. And who doesn’t love a specialty cup of tea to warm up with?
Keywords: green tea retail boutique items retail merchandising retailing
October 1, 2008
We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.
Keywords: customer service marketing/promotions professional consultants retail boutique items retailing
September 1, 2008
New Metallic Trapezoid Bags from Action Bag grab attention with their luxurious sheen and unique shape.
Keywords: Action Bag Company retail boutique items retailing
August 13, 2008
When it’s slow, you hope that all of the seeds you've planted with past and present clients start to blossom. That is what happened the past week. I finally had a full book, and some of
Keywords: clients retailing
August 1, 2008
SpaRitual introduces two new posters to the existing series
Keywords: retail merchandising retailing salon decor/design SpaRitual
July 23, 2008
Well the second quarter of 2008 has passed and it’s time to check in on Adrienne’s numbers. She grossed $9,635 this quarter! That’s up from $6,938. You go girl. That’s a difference of $2,697. Part of Adrienne’s
Keywords: Heather Goodwin retailing salon services
July 17, 2008
Since we’re putting more of a focus on events and on orchestrating them properly, we were a part of the “Old Fashioned 4th of July Celebration” held in downtown Apex, N.C. This was a success for
Keywords: clients retailing team-building
July 8, 2008
With so many opportunities out there to market yourself, or your salon, why don’t more people jump on it? What I’m finding out is that most techs and owners have great intentions, but no follow through.
Keywords: clients Heather Goodwin retailing
July 1, 2008
Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
Keywords: building your clientele business education educational materials retail merchandising
June 1, 2008
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
Keywords: add-on services blogs building your clientele marketing/promotions networking
April 10, 2008
Looking back at all of the numbers for the last two to three months shows the drastic turn my business has truly taken. Pedicure "season" has helped tremendously, as well as those gift cards from the
Keywords: retailing scheduling
April 8, 2008
Ever know a client who knew just enough to be dangerous? Yeah, they're the ones buying the "Ped Egg." One of the biggest ways to increase service and retail sales is through consistent education with your
Keywords: Heather Goodwin retailing
March 28, 2008
When you combine great desire and tracking on a regular basis, you see BIG results. Adrienne is on fire! I couldn't believe the turnaround in the past few weeks. From solid greetings and closes from the
Keywords: clients Heather Goodwin retailing salon services
March 1, 2008
Foot Huggies Pedicure Socks are great additions to your pedicure regimen and make excellent retail items.
Keywords: Foot Huggies pedicure accessories pedicure socks retailing