Topic : retailing

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Your Power of Suggestion

July 1, 2006  | Article

As a nail tech, you know a lot your clients don’t know — from trends in the industry to what products will help with skin and nail problems. But don’t keep it to yourself! By using your knowledge to educate clients, you could significantly impact your bottom line. Learn how to use your power of persuasion to meet clients’ needs — and to boost your retail sales.

Keywords: retailing  

Getting Down to Business

October 1, 2005  | Article

Need a good reason to get more business education? Salon owner Millie Haynam highlights the importance of not just relying on your technical prowess. From marketing and money management to people skills and PR, business skills are vital to making your salon a success.

Keywords: continuing education   marketing/promotions   networking   owner issues   retailing  

Salon Coach Offers Book-Building Basics

June 1, 2005  | Article

Coach advises nail tech that to serve her primary customers, she'll have to change her hours to accommodate them. 

Keywords: business makeovers   customer service   retailing   salon coaching   service hours  

What's It to You?

June 1, 2005  | Article

If nail techs won't retail nail products, manufacturers will have to sell them in alternative outlets.

Keywords: As I See It   retailing  

Open Your Books For Retail Results

January 1, 2004  | Article

In a commission-based salon or spa, technicians sometimes assume the owner is banking the other half of their commission. Opening the salon’s books will open employees’ eyes to the vital need to retail for the salon’s survival.

Keywords: finding/retaining staff   organization   retailing  

Marketers Say Selling Nail Products Is As Hard As Buying

November 1, 2003  | Article

Frustrations with nail product distribution have led to manufacturers to refocus on the "little guy."

Keywords: As I See It   business   retailing  

50 Fabulous Holiday Retail Ideas That’ll Keep Your Cash Register Jingling

October 1, 2003  | Article

This holiday season calls for retail set-ups that are more than eye-catching. With stiff competition from retailers and malls, you’ll need to prove to your clientele that your salon can be a one-stop stocking-stuffer spot.

Keywords: holiday products   retailing   seasonal products  

Selling Ice to Eskimos: Why Can't Nail Techs Retail?

November 1, 2002  | Article

If these kiosk salespeople can sell three-way buffers, why can't you?

Keywords: As I See It   retailing  

25 Simple Ways to Promote Your Retail

October 1, 2002  | Article

Discover new methods for increasing retail sales in this article packed with suggestions.

Keywords: advertising/promotions   consultants   direct mail   marketing/promotions   product displays  

A Booth Renter’s Guide to Retail

August 1, 2002  | Article

Booth renters need to know he rules if they are going to retail effectively. Understanding the terms of your lease and the law governing retail sales is essential. Applying commonsense marketing strategies allows you to maximize profits.

Keywords: booth rental   retailing  

Learn What Retail Clients Really Want

August 1, 2002  | Article

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

Keywords: building your clientele   customer service   keeping your business competitive   retailing  

Reader to Reader: What’s your salon’s policy on booth renters retailing?

December 1, 2001  | Article

Says one reader:  "We are very lucky to be able to retail in our salon. It pays my rent!"

Keywords: retailing  

For Sale by Owner - How to Private Label

December 1, 2001  | Article

Enhance your salon’s image while growing its bottom line with a line of private label products tailored to your clientele. We’ll show you how.

Keywords: private labeling   retail boutique items   retailing  

Natural – Born Retailer

August 1, 2001  | Article

Keywords: Enhance the Service: Retail!   retailing  

Retail Done Right

June 1, 2001  | Article

Specialty retailers such as Bath & Body Works have mastered the art of turning browsers into buyers. Emulate their merchandising, marketing, and sales strategies and watch your retail sales surge.

Keywords: retailing  

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