February 1, 2001
Forget everything you think you already know about retailing. If you think retailing is selling, you have to get rid of that notion.
Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?
July 1, 2000
March 1, 1999
Can you use an extra $300 a month? We’ve talked to salon owners whose purchase-provoking polish displays have earned them a 30%-40% increase in their profits. No matter what your budget there’s a polish retailing solution for your business.
August 1, 1997
Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.
December 1, 1996
Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.
October 1, 1994
Start by raising prices, then follow by reducing expenses, continuing your education, and managing your time. Then watch your income grow.
April 1, 1993
May 1, 1991
If a nail technician splits with the salon owner the profits on any retail she sells (just as she splits the cost of her services) the nail tech would have a tremendous incentive to sell more.
January 1, 1991
Nail technicans, even those with a full book, still want to know how to increase their income.
November 1, 1990
The Latest and Greatest Gels: Soft/Soak-Off8 photos
The Latest and Greatest Gels: Hard/Traditional18 photos
Lasco Diamond Products has been manufacturing quality diamond instruments in the USA for over 44 years. Lasco Diamond Products diamond burs are manufa...
Should I have a TV in my salon?
Should the salon owner do nails herself?
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