Topic : retailing

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Retail Done Right

June 1, 2001  | Article

Specialty retailers such as Bath & Body Works have mastered the art of turning browsers into buyers. Emulate their merchandising, marketing, and sales strategies and watch your retail sales surge.

Keywords: retailing  

Earn Client’s Trust, Earn Client’s Dollars

June 1, 2001  | Article

By advising clients on WHY products will help maintain their nails, you may find that "sales" isn't so hard after all. 

Keywords: OPI Products   retailing  

The Birth of a Salesman: Retail Commissions

May 1, 2001  | Article

“I’m not a salesperson!” How many times have you heard nail techs use that one? Change that thinking with a fair commission structure, a big-picture view of the benefits for them and for you, and incentive programs that make it worth their while.

Keywords: retail incentives   retailing  

Problem + Solution = Retail Success

May 1, 2001  | Article

To salon owner Jan Oates, they’re just as important as the salon service.

Keywords: retailing  

Stocking Up: Understanding Ordering and Inventory for Retailing

April 1, 2001  | Article

The back-end systems of selling retail – ordering your first batch of products and maintaining inventory levels – are often brushed over in articles about retailing. But in this article – the second of a two-part series about breaking into retail – we go in depth on what you need to know to run your new retail business behind the scenes.

Keywords: retailing  

The Three T’s of Retailing: Train, Track, and Tie It to Performance

April 1, 2001  | Article

When Susie Galvez bought Face Works Day Spa in Richmond, Va., two years ago, retail sales accounted for just 3 % or her gross sales. As part of her one-year plan, Galvez set her sights on boosting retail sales to 10%.

Keywords: commissions   incentive structures   retailing  

Breaking into Retail

March 1, 2001  | Article

Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.

Keywords: retail merchandising   retailing  

Cosmetics Retailing 101

February 1, 2001  | Article

Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.

Keywords: cosmetics   marketing/promotions   retailing  

Enhance the Service - Retail

February 1, 2001  | Article

As I visit salons, I have to ask myself what it is that salons do not get about the benefits of retailing profession al products to their clients. Hair and nail salons alike are slow to embrace this incredibly easy way to add to the salon's bottom line.

Keywords: retailing  

Enhance the Service by Retailing

February 1, 2001  | Article

Forget everything you think you already know about retailing. If you think retailing is selling, you have to get rid of that notion.

Keywords: retailing  

Retail: The Most Misunderstood Word in the Nail Industry

February 1, 2001  | Article

Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?

Keywords: As I See It   retailing  

As I See It: Retailing Redux

July 1, 2000  | Article

Keywords: As I See It   retailing  

Free Rent, Sort Of

April 1, 2000  | Article

Does your salon need a boost? Don Bewley offers a solution to figuring out your salon rent woes. 

Keywords: retail incentives   retailing  

Bella Spazio [Beautiful Spaces]

March 1, 2000  | Article

Italian for "beautiful spaces," Bella Spazio lives up to the promise of its name with Greco-Roman architecture, muted colors, soothing scents, flowing fountains, and a solicitous staff. "Everything, from the time the client enters the parking lot- where strategically placed landscaping blocks the sight and sound of congested traffic- has been considered in producing the environment," asserts Darlene Baker, owner of the Knoxville, Tenn., day spa and salon.

Keywords: retail sales skills   retailing   salon profiles  

Hand-in-Hand Partnership: Making Over One Salon's Profitability

April 1, 1999  | Article

OPI launches The Edge training with a California salon and mentors them through each stage. Follow their progress in this year-long project as they learn new business skills and incorporate retailing in their salon.

Keywords: California   California salons   OPI Products   profitablity   retailing  

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