Topic : retailing

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Problem + Solution = Retail Success

May 1, 2001  | Article

To salon owner Jan Oates, they’re just as important as the salon service.

Keywords: retailing  

Stocking Up: Understanding Ordering and Inventory for Retailing

April 1, 2001  | Article

The back-end systems of selling retail – ordering your first batch of products and maintaining inventory levels – are often brushed over in articles about retailing. But in this article – the second of a two-part series about breaking into retail – we go in depth on what you need to know to run your new retail business behind the scenes.

Keywords: retailing  

The Three T’s of Retailing: Train, Track, and Tie It to Performance

April 1, 2001  | Article

When Susie Galvez bought Face Works Day Spa in Richmond, Va., two years ago, retail sales accounted for just 3 % or her gross sales. As part of her one-year plan, Galvez set her sights on boosting retail sales to 10%.

Keywords: commissions   incentive structures   retailing  

Breaking into Retail

March 1, 2001  | Article

Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.

Keywords: retail merchandising   retailing  

Cosmetics Retailing 101

February 1, 2001  | Article

Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.

Keywords: cosmetics   marketing/promotions   retailing  

Enhance the Service - Retail

February 1, 2001  | Article

As I visit salons, I have to ask myself what it is that salons do not get about the benefits of retailing profession al products to their clients. Hair and nail salons alike are slow to embrace this incredibly easy way to add to the salon's bottom line.

Keywords: retailing  

Enhance the Service by Retailing

February 1, 2001  | Article

Forget everything you think you already know about retailing. If you think retailing is selling, you have to get rid of that notion.

Keywords: retailing  

Retail: The Most Misunderstood Word in the Nail Industry

February 1, 2001  | Article

Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?

Keywords: As I See It   retailing  

As I See It: Retailing Redux

July 1, 2000  | Article

Keywords: As I See It   retailing  

Free Rent, Sort Of

April 1, 2000  | Article

Does your salon need a boost? Don Bewley offers a solution to figuring out your salon rent woes. 

Keywords: retail incentives   retailing  

Bella Spazio [Beautiful Spaces]

March 1, 2000  | Article

Italian for "beautiful spaces," Bella Spazio lives up to the promise of its name with Greco-Roman architecture, muted colors, soothing scents, flowing fountains, and a solicitous staff. "Everything, from the time the client enters the parking lot- where strategically placed landscaping blocks the sight and sound of congested traffic- has been considered in producing the environment," asserts Darlene Baker, owner of the Knoxville, Tenn., day spa and salon.

Keywords: retail sales skills   retailing   salon profiles  

Hand-in-Hand Partnership: Making Over One Salon's Profitability

April 1, 1999  | Article

OPI launches The Edge training with a California salon and mentors them through each stage. Follow their progress in this year-long project as they learn new business skills and incorporate retailing in their salon.

Keywords: California   California salons   OPI Products   profitablity   retailing  

Displays with “Polish”

March 1, 1999  | Article

Can you use an extra $300 a month? We’ve talked to salon owners whose purchase-provoking polish displays have earned them a 30%-40% increase in their profits. No matter what your budget there’s a polish retailing solution for your business.

Keywords: Colorpops   polish displays   retail displays   retailing  

My, How They’ve GROWN

August 1, 1997  | Article

From nails-only to full-service, Salon De Nouveau has enjoyed double-digit business growth for the past several years. Owner Cindy Fairchild and her staff are no slackers when it comes to personal growth either. 

Keywords: adding new services   Arizona   finding/retaining staff   incentive structures   retailing  

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Keywords: As I See It   consumer product brands   retailing  

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