Topic : retailing

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The Power of Polish

June 1, 1997  | Article

A gauge of high-fashion savvy, nail color has trickled down from the runways to become a sizzling retail commodity and an integral part of the way consumers use color to build their wardrobes.

Keywords: CND   consumer press   consumer product brands   OPI Products   polish  

Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

December 1, 1996  | Article

Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.

Keywords: As I See It   polish   retailing  

Retail Success Stories - Learn What Works From the Best

November 1, 1995  | Article

When it comes to salon retailing, pros reveal that sometimes the most effective way to sell is by education, not persuasion.

Keywords: retail displays   retail incentives   retailing  

Salon-Tested Ideas on Successful Cosmetics Retailing

July 1, 1995  | Article

Adding makeup to your salon could be a perfect business enhancement. The secret lies in pricing and marketing your new line just right.

Keywords: retailing  

How to Select a Retail Line

April 1, 1995  | Article

Keywords: retailing  

Editor's note: Start Retailing and Give Yourself a Raise

April 1, 1995  | Article

Keywords: retailing  

Boosting Your Retail Sales Appeal

February 1, 1995  | Article

Here are top tips for maximizing your retail sales by focusing on the first 10 feet of your salon as its strongest selling area.

Keywords: product displays   retailing  

Understand Product Markup to Retail for Profit

January 1, 1995  | Article

Of the two main opportunities for a nail salon to generate revenue, the sale of retail products perhaps has the most potential for profit.

Keywords: profitablity   retailing  

10 Ways To Increase Your Income

October 1, 1994  | Article

Start by raising prices, then follow by reducing expenses, continuing your education, and managing your time. Then watch your income grow.

Keywords: budgeting   continuing education   nail tech assistants   profitablity   raising prices  

Sales Talk That Sells

April 1, 1994  | Article

Did you know that you already have the skills and client trust you need to successfully sell services and retail products to your clients? You are a service professional-a “people person”—someone who knows how to talk to clients about their specific needs and to offer solutions.

Keywords: retail sales skills   retailing  

Advice from Polish Manufacturers

February 1, 1994  | Article

Nail polish manufacturers have a lot of good ideas about what salons can do to increase their profits on polish retail. Here 10 of them share their thoughts on what you can do to retail polish successfully in the salon.

Keywords: nail polish   retail displays   retailing  

Retailing Polish: A Slick Way to Profit

February 1, 1994  | Article

When it comes to making money in the salon, sometimes it's the little things that count. 

Keywords: nail polish   retail merchandising   retailing  

Buying On Impulse

November 1, 1993  | Article

Prominently exhibiting in-vogue items in attractive displays will have your clients buying retail items on impulse.

Keywords: retail boutique items   retail displays   retail merchandising   retailing  

Raising the Ceiling on Retail Profits

September 1, 1993  | Article

To make money selling retail, you’ve got to commit-commit to allotting space for displaying your ware, commit to providing incentives for technicians, and commit to patiently building your business.

Keywords: commissions   retailing  

Editor's note: Who Are Your Competitors?

April 1, 1993  | Article

Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.

Keywords: keeping your business competitive   retailing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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