March 14, 2013
With its own brand of polish, complimentary products, and parties, Fairway, Kan.-based Hoopla offers a twist on the traditional salon experience.
Keywords: polish polish displays salon decor/design salon furnishings salon parties
October 31, 2012
This fall in Manhattan’s Lower East Side, Rita de Alencar Pinto is revealing Vanity Projects, a gallery-style space with an atelier-type nail salon where clients will watch contemporary fine art films while getting their nails done by internationally acclaimed nail technicians.
Keywords: salon decor/design salon parties
October 25, 2012
Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.
Keywords: Facebook marketing networking event opening a new salon promoting your services salon parties
June 24, 2011
“Wedding cakes” from French Tip Dip are full of at-home nail products (like bubblegum-scented polish remover) that work as great party favors to remind the party guests of your salon.
Keywords: bridal styles party themes salon parties
April 20, 2011
Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coffee, drinks, even dinner and a movie.
Keywords: couples services marketing/promotions mommy and me manicures Mother's Day Mother's Day promotions
May 1, 2010
About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.
Keywords: bridal styles business building clients marketing/promotions nails-only salons
January 1, 2010
Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.
Keywords: 2010 Project business building marketing/promotions salon parties
November 1, 2009
Here are some ideas on how to make your salon the "IT" place to party.
Keywords: Hannah Lee marketing/promotions niche marketing On My Mind salon parties
October 1, 2009
About a year ago I was visiting my mom in North Carolina. She wanted to get a pedicure so I grabbed a copy of the local monthly Skirt. There was an ad for Polished Nail Bar. We went in for services, but I didn’t call ahead and tell them I was coming. (Meaning, I was incognito — not Hannah the editor of NAILS, just Hannah the girl who was taking her mom to get a pedicure.) After our services, I introduced myself to the owner and promised to come back on an “official” visit next time.
Keywords: On the Road salon decor/design salon parties salon profiles
June 1, 2009
Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
Keywords: business tools marketing/promotions opening a new salon professional image promoting your services
May 1, 2009
The first kids’ spa has arrived in New York, and owner and former model Daria Einhorn is using it to teach wee ones about caring for themselves.
Keywords: marketing/promotions salon decor/design salon parties salon profiles youth marketing
May 1, 2009
I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.
Keywords: marketing/promotions On the Road promoting your services salon parties salon profiles
August 1, 2008
Mani Pedi Cutie! caters to moms and daughters - providing them with their own individual space and needs.
Keywords: boutique nail salon On the Road pedicure areas salon furnishings salon parties
September 1, 2006
According to TheWeddingReport.com, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.
Keywords: bridal styles marketing/promotions niche marketing salon parties
June 1, 2004
Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.
Keywords: bridal styles customer service salon parties seasonal services youth marketing