January 11, 2012
| Photo Gallery
The 160 characters that your salon’s Twitter profile is granted as a description can really say it all. Here are 15 salons’ self-proclaimed first impressions. How does yours stack up?
Keywords: social media Twitter
July 21, 2011
| Article
Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.
Keywords: Facebook marketing smartphone apps smartphones social media web marketing
July 21, 2011
| Article
As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.
Keywords: Facebook marketing On My Mind social media web marketing
May 12, 2011
| Encyclopedia
Social media (or social networking) encompasses all interactive websites, like Facebook, that allow users to virtually connect with each other, maintain relationships, and update with personal items like photos.
Keywords: Facebook marketing marketing/promotions Nail Art Gallery networking social media
March 22, 2011
| News
In an effort to continue giving nail professionals a home of their own on the world wide web, BeautyTech.com webmaster Debbie Doerrlamm is taking NailTech to a new level. Enter the world of social networking with NailTech Connect.
Keywords: BeautyTech.com Debbie Doerrlamm social media
February 15, 2011
| Article
You can thank Billyne Dowdy of Billyne’s Nail Studio in Battle Creek, Mich., for a new nail tech message board, Nail Tech Alley (www.nailtechalley.com).
Keywords: networking social media websites to watch
January 31, 2011
| Article
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.
Keywords: advertising/promotions marketing/promotions public relations social media
December 29, 2010
| Encyclopedia
Web marketing means using the Internet to promote and advertise your business.
Keywords: social media web marketing
December 1, 2010
| Article
Duri Cosmetics has launched its first nail color and treatment app for Android and iPhone mobile devices, available now for free.
Keywords: Duri iPhone apps polish social media
November 17, 2010
| Article
For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.
Keywords: competitive customer service marketing/promotions social media
November 17, 2010
| Article
A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.
Keywords: business business tools keeping your business competitive marketing/promotions NSI
September 3, 2010
| News
InStyle magazine’s September issue highlights the newest innovation from OPI: the iPhone Try It On Color Studio.
Keywords: consumer press OPI Products polish social media
September 1, 2010
| Article
With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?
Keywords: adding new services business competitive keeping your business competitive marketing/promotions
May 1, 2010
| Article
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
Keywords: business marketing/promotions networking social media
February 1, 2010
| Article
Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.
Keywords: blogs business tools networking social media web marketing
