February 1, 2012
| News
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing polish trends
January 27, 2012
| News
According to Marie Claire's January 2012 issue, an ethereal sea-nymph look has been spotted all over the runways. To "catch" on, try offering SpaRitual's Nail Lacquer in Ebb & Flow.
Keywords: nail trend nails and fashion SpaRitual trends
December 30, 2011
| News
Recently, long-lasting gel polish has gained a significant at-home appeal, according to Allure magazine's December 2011 Beauty Reporter. But does it last?
Keywords: at-home maintenance gel polish gel troubleshooting nail trends trends
November 19, 2011
| News
According to a November 2011 issue of Marie Claire, the beauty world has gone gaga for Neo Pop this month. Graphic prints and bright, retro colors are all the rage.
Keywords: Colorpops Deborah Lippmann glitter trends Tweezerman
November 9, 2011
| News
In this month's issue of InStyle, celebrities Megan Fox and Emma Robertson shared their favorite nail polishes. Both chose shades by Essie!
Keywords: celebrities Essie fall polish trends
October 25, 2011
| News
Glamour magazine told us the top 10 things they love in the nail universe.
Keywords: Butter London customer service fashion manicures nail trends
August 10, 2011
| Photo Gallery
Designers are paying close attention to texture, contrast, and color for fall 2011, according to the Pantone Institute.
Keywords: fashion Pantone seasonal services trends
June 15, 2011
| Article
Definition: Overlapping with other recent trends like biker chic and military couture, elements from rebellious punk culture — like paper clip embellishments and leather — are, ironically, fashionable.
Keywords: nail art nail trends nails and fashion trend watch trends
May 27, 2011
| News
Cosmopolitan’s Beauty Q & A answers the question: What’s the It nail shape right now? Celebrity manicurist Tom Bachik answered, the squoval shape continues to rule. Not only is the shape very flattering, but it also prevents nails from breaking due to the stronger corners, according to the mag.
Keywords: nail shapes nail trends shaping nails Tom Bachik trends
May 26, 2011
| News
Lemon yellow is the color of the moment, according to this month’s InStyle.
Keywords: nail trends polish trends
May 22, 2011
| News
Runway-inspired manicures, crackle-effect polishes, and celebrity stiletto nails reign supreme in this month’s InStyle.
Keywords: celebrities crackle polish nail art nail trends OPI Products
May 20, 2011
| News
It’s all about the beauty of matte’s in this month’s Glamour issue.
Keywords: matte matte polish nail trends polish trends
May 6, 2011
| News
Intensely reflective silver and gold nails are all the rage right now, as evidenced by the two gorgeous manicures on actresses AnnaLynne McCord and Kate Beckinsale in Cosmopolitan this month.
Keywords: celebrities Essie metallics nail trends OPI Products
April 21, 2011
| Article
Definition: Not that it ever went very far away, but the romance, pretty pastels (think antique roses), and feminine accents (like scalloping and ruffles) of Paris are back at the forefront of fashion.
Keywords: nail art trend watch trends
April 6, 2011
| News
Marie Claire places the spotlight on some of the prettiest floral-inspired beauty products and makeup looks from the spring runways.
Keywords: Essie trends
