June 13, 2013
My advice: Find out from your clients what sites they are active on before adding these sites to your lineup. Set up your accounts across the platforms where the majority of your clients already are.
Keywords: Hannah Lee On My Mind Pinterest social media Twitter
April 29, 2013
The NAILS website wins big at the annual awards program for best overall trade magazine site and best use of social media.
Keywords: Facebook Maggie Awards Pinterest social media Twitter
December 28, 2012
Zoya has a new address on Twitter.
Keywords: Twitter Zoya
October 9, 2012
Find out how to be featured on Self magazine's nail board on Pinterest. The magazine will also be giving away 1,250 free polishes.
Keywords: nail art contests Pinterest polish Twitter
March 5, 2012
NAILS’ own contributing editor Erin Snyder Dixon was one of 50 lucky @NASA Twitter followers to be selected to participate in the NASAtweetup on November 8 hosted by NASA Langley Research Center in Hampton, Va.
January 11, 2012
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The 160 characters that your salon’s Twitter profile is granted as a description can really say it all. Here are 15 salons’ self-proclaimed first impressions. How does yours stack up?
Keywords: social media Twitter
May 12, 2011
Social media (or social networking) encompasses all interactive websites, like Facebook, that allow users to virtually connect with each other, maintain relationships, and update with personal items like photos.
Keywords: Facebook marketing marketing/promotions Nail Art Gallery networking social media
May 1, 2010
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
Keywords: business Facebook Facebook marketing marketing/promotions networking
September 1, 2009
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Keywords: advertising/promotions business business tools Facebook marketing marketing/promotions
August 25, 2009
Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.
Keywords: 2010 Project client scheduling Facebook marketing social media Twitter