March 2, 2011
| Article
Adorable princess party items are not only smart retail options for little mani/pedi parties, but they also serve as add-on sales for mommy-daughter visits to the salon. Try showcasing these cute costumes and accessories on a princess-themed display.
Keywords: mommy and me manicures Retail Boutique retail boutique items retail merchandising youth marketing
November 22, 2010
| Photo Gallery
ManiPediCutie! (MPC) in Hermosa Beach, Calif., shares its timeline for hosting a successful mani-pedi party. (MPC should know — they host about 10 parties a month!)
Keywords: party themes pedicures time management youth marketing
August 17, 2010
| Product
Piggy Paint products are made with hypoallergenic, odorless, and non-acetone ingredients to make them ideal for the sensitive skin of children.
Keywords: natural nail care non-acetone Piggy Paint polish youth marketing
August 1, 2010
| Article
The mom of two little girls who love to get their nails done, Piggy Paint founder Melanie Hurley always hated the thought of her children putting their hands in their mouths after she painted their nails with traditional solvent-based “kid” polishes. The result of her quest for a polish with no harsh chemicals, no foul odors, and nothing that might hurt the environment was Piggie Paint, which boasts the tagline “It’s as natural as mud.”
Keywords: pedicure products polish youth marketing
June 1, 2010
| Article
“I have found in recessionary times people will find the money to spend on their children more then they will on themselves,” says Carolyn McNairn, the owner of a mobile spa business who started offering kids spa parties two years ago in response to a growing demand. McNairn shares all she’s learned in her new guide, “How To Start a Kids Mobile Spa Business.”
Keywords: mobile salons mommy and me manicures Mother's Day youth marketing
May 1, 2010
| Article
About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.
Keywords: bridal styles business building clients marketing/promotions nails-only salons
March 8, 2010
| News
Self's March issue highlights OPI's new Alice in Wonderland-themed nail colors, out in time for Tim Burton's movie.
Keywords: consumer press OPI Products polish trends youth marketing
February 23, 2010
| News
Glamour columnist Andre Pomerantz Lustig encourages readers to try an "artsy mani" by putting mini kids' stickers on nails.
Keywords: consumer marketing nail art youth marketing
February 2, 2010
| News
Teen Vogue says bright blue nails paired with bold-colored clothes and makeup are in this spring.
Keywords: consumer press nails and fashion polish trends youth marketing
February 2, 2010
| News
What's a girls' pajama party without at-home nail care? Teen Vogue suggests nail care products that include emery boards and pink polish.
Keywords: consumer press files polish youth marketing
December 15, 2009
| News
From makeup to nails to perfume, Teen Vogue names ten beauty buys with a golden shimmer.
Keywords: consumer press OPI Products polish youth marketing
October 1, 2009
| Article
Children's pedicure chairs make it easier to pamper the kiddies.
Keywords: pedicure furnishings pipeless pedicure spa chairs trends youth marketing youth services
September 1, 2009
| Article
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Keywords: advertising/promotions business business tools Facebook marketing marketing/promotions
August 12, 2009
| Article
Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.
Keywords: 2010 Project building your clientele business building marketing/promotions youth marketing
August 1, 2009
| Article
Accessorize that itsy, bitsy yellow polka dot bikini with a mani or pedi that’s freckled in fun.
Keywords: nail art nails and fashion seasonal nail art trends youth marketing
