InStyle shines the spotlight on nail salons in some of the largest cities in the nation, listing location, phone number, price range, and a description for each salon. That's publicity you can't beat. It includes reader perks such as discounts or free products and upgrades for these salons.
The magazine also lists popular shades and manicure tips. The most popular polish colors are: Chicago, OPI Lincoln Park After Dark; Los Angeles, Essie Imported Champagne; Miami, Jessica Nail My Cabana Boy; New York, Rescue Beauty Lounge Stormy; and Seattle, OPI My Private Jet.
Be ready in case your client asks about preventing chipping. InStyle says to keep manicures from chipping, "ask your manicurst for an extra swipe of base coat, color, and topcoat across the tip of each nail. Then apply a layer of topcoat over the entire nail every morning."
Featured colors are Rescue Beauty Lounge polish in Purple Haze and Recycle, and Jessica Custom Nail Colour in Ruffled Bottoms, For Your Eyes Only, and Feather Boa.