Money Matters

OPI Expands Advertising Horizons

Previously limiting itself to smaller ads in consumer beatuy magazines, OPI Products is now appearing in InStyle magazine every month with full-page ads. The first ad appeared in the September 1996 issue. To reach the magazine's fashion-conscioius readers, the company's first ad highlighted the Rocky Mountain polish collection. 

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(La Habra, Calif.) Rudolph International/Soft Touch Olsen’s upbeat personality and determination to pass along at least one new piece of...
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