CND and digital beauty platform Preen.Me are launching the #ShellacMasterpiece campaign to generate high-quality nail artistry and power an extensive social conversation that sheds light on nails as true masterpieces.
To provide Preen.Me’s millions of fans with eye-catching nail inspiration, a network of talented nail professionals will create and share colorful nail artistry across the digital landscape using the hashtag #ShellacMasterpiece, with a focus on colors from 96 fashion-inspired Shellac shades. Through April 2016, Nail pros and consumers can expect to see hundreds of #ShellacMasterpiece social media posts from Preen.Me influencers, including images, shade swatching, video tutorials, and detailed how-tos to recreate their unique nail looks in the salon. The goal is to inspire nail techs and drive consumers into the salon for professional services using Shellac.
“At CND, we are always looking for unique opportunities to elevate nail pros as true artists by turning the world’s eye toward the nail industry. Whether it be on the runways at New York Fashion Week or in your local salon, we encourage you to thrill and delight your clients with one-of-a-kind masterpieces,” says CND co-founder and style director Jan Arnold.