Market Research

Market Research

Read our annual industry study, with information on market size, number of nail technicians, service prices, compensation survey, demographics, and top service trends.



2013-2014

Industry Statistics Highlights

  • Money spent on salon services grows 12%
  • Vietnamese salons represent more than half the U.S. nail industry
  • Gel-polish growth continues unabated
  • Social media increasingly important for salons
  • YouTube use for business up 151%
  • 94% of nail techs use smartphones
Download Big Book Statistics
2012-2013

Industry Statistics Highlights

  • Record-breaking growth: $7.47 billion in nail services
  • Booth rental rates decline slightly
  • Gel-polish continues its service dominance
  • Celebrities & nail art — biggest influences on the industry
  • 32% of salons add new services in 2012
  • Nail techs embrace online tools, social media
Download Big Book
2011-2012

Industry Statistics Highlights

  • Get a light! Everyone's doing gels
  • Service income now $7.3 billion
  • Service prices up in every category
  • 74% of nail techs use a smartphone
Download Big Book Statistics
2010-2011

Industry Statistics Highlights

  • Salon service volume increases 3.5%
  • 34% of nail salons added services this year... and 66% of those added gels
  • Salons using Facebook grow from 4% to 50%
  • 66% of nail techs don't receive any incentive on retail sales
Download Big Book Statistics
2009-2010

Industry Statistics Highlights

  • Overall industry size, number of nail salons and nail techs flat
  • 95% of nail techs say “environmental consciousness” is important to them
  • Number of nail salons with websites increases by 46%
  • Facebook marketing grows by 300%
  • Top 5 nail salon and service trends are instant money makers
Download Big Book Statistics
2008-2009

Industry Statistics Highlights

  • Salon service prices up 17%
  • Internet use grows among Vietnamese salons
  • High-profit foot care leads service trends
  • 70% of nail techs care about green salon issues
Download Big Book Statistics
2007-2008

Industry Statistics Highlights

  • The key to improving business? Go upscale!
  • Overall business drops, but prices hold steady
  • 30% of salons add new services; colored acrylics and gels the favorites
  • Feet lead! New pedicure services and enhanced toenails most popular
Download Big Book Statistics
2006-2007

Industry Statistics Highlights

  • Overall market down 3%, but outlook still optimistic
  • New service trends provide unlimited potential
  • Vietnamese salons now outnumber all others
  • Business increased for half of all nail salons
  • Gel nails are the most frequently added new service
Download Big Book Statistics

Encyclopedia

Katie Cazorla is the owner of The Painted Nail in Sherman Oaks, Calif., and star of the TV Guide Channel’s reality show “The Nail Files.&r...
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