ISSE 2012 (Long Beach, Calif.)

NAILS’ Sree Roy tries out new polish brand Venique, applied here by Gayla Snell, who explained that the polish contains Siltek for longer wear.

Mother and daughter Rhonda Tooker and Natalie deWitte introduced a make-your-own-gel-color system to the market, which they’ve dubbed the Spectra Nail System.

Isaac Lay introduced SalonSwipe to the market, a credit card reader that works with your smartphone so you can accept credit card payments in the salon or on the go.

NAILS’ Sree Roy interviewed OPI’s Suzi Weiss-Fischmann on men wearing polish, Weiss-Fischmann’s goals, and past polish trends. Read the interview at blogs.nailsmag.com/editor.

Reality show Nail Files star Katie Cazorla had a mini-salon (decked out like her real salon, The Painted Nail in Sherman Oaks, Calif.) in the Nubar booth, complete with her own product line.

Family Linda, Nikki, and Jim Nordstrom were thrilled to introduce Famous Names' Dadi’Oil, a 95% organic nail treatment, to the market.

Malinda Haggerty, Sarah Burel, and Tonya Owens and  were all smiles at the NSI booth.

Gehwol’s Faiz Jarufe and Johana Sterling promoted the company’s Callus Cream, which contains urea and silk extract.

Father and daughter Jim McConnell and Lexy North pose at the Light Elegance booth, with Jim McConnell sporting the company’s new logo on his cap.

Ann Chang, Vicki Peters, Sara Smith, Richard Hurter, Robert Arthur, and Hiro Matsugsi assisted customers at the Kupa booth.

Jennifer McCormick, Garrett Kellenberger, Chris Hofer, and Juli Miller help introduce INM’s new Nature’s Cure pedicure line to show attendees.

More than 20 of the nail industry’s biggest celebrity manicurists (plus the winner of America’s Next Top Model All-Stars) came to CND’s Champagne and VIP Master Painter Workshop, where education training manager Roxanne Valinoti shared tips for using Shellac Power Polish including foiling, glitter fading, and color etching techniques.