Get the down low for how to cater to four common client types — the glamour girl, control freak, escapist, and eco-conscious client — with nail styles, colors, services, and more that are fine-tuned to the needs of each.
business tools customer service fashion
Greige, variations of the moon manicure, and gritty textured nails were the hot nail looks on the runways at New York Fall Fashion Week, which took place last spring. This gallery is an expanded version of the article in the September 2010 issue of NAILS Magazine.
celebrities China Glaze CND Dashing Diva fashion
NAILS collected estimates from 11 professional nail companies of typical usage for common-sized containers.
On Sunday, June 6, 2010, BeautyTech (www.beautytech.com) and NAILS Magazine partnered for a very special networking event bringing together close to 200 nail techs to meet new friends, catch up with old friends, and win a ton of great prizes.
nail art networking
With spring right on our doorstep, we wondered what nail artists would send us when given the task of creating a “flock” of bird-themed nail art. From actual feathers and birdseed, to meticulously hand-painted bird portraits, these nail designs are certain to take flight with your clients.
handpainted nail art mixed-media nail art nail art
As gels increase in popularity, manufacturers plant a wider variety of color gels into their lines so techs can match the different seasons. From pastel pinks to bold blues and pretty purples in-between, here’s a sampling of the latest spring gel collections.
Akzentz Backscratchers Bellissima Bio Sculpture Gel CND
Stitched together from the best of the web, the Franken-Web is a compilation of 17 awesome salon website features we’ve found online. Use these examples to inspire your own salon website, and watch your business come alive.
business web marketing
BIG. BOLD. BRIGHT. COLOR. That’s what we thought when we opened the 2010 spring polish collections. This season’s new nail colors are the brightest, boldest, most vibrant hues we’ve seen in years.
Chi China Glaze CND Color Club Diamond Cosmetics
Designers bring splashes of sunshine to the runway for spring 2010. Vibrant brights add a sense of excitement to the color palette, while practical neutrals provide a safety net for cautious consumers. “Now more than ever, women are vigilant when it comes to spending,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Instead of reinventing their wardrobe at the start of each season, consumers want pieces to complement what they already own. Pairing a bold color with a basic piece or freshening up their look with bright accents addresses the need for practicality, as well as fun.”
fashion seasonal nail art trends