Heather Goodwin

Having it Both Ways

I once read that clients will remain in a salon 85% of the time to continue the relationships they’ve built versus 15% who will stay for the service received. Isn’t that amazing? We’ve all known people

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Handling Front Desk Turnover

Ever feel like you finally have the front desk operators trained to book you exactly as you want your day to look like, only to have them quit? Ugh…it can be so frustrating. Whenever there’s a

Solutions to Summer Slowdown Issues

It’s so easy when things are tough in the economy to think, “Well, I’m not the only one”. That thought process will cause you to close your doors if you believe it. The fact is it

Second Quarter in Review

Well the second quarter of 2008 has passed and it’s time to check in on Adrienne’s numbers. She grossed $9,635 this quarter! That’s up from $6,938. You go girl. That’s a difference of $2,697. Part of Adrienne’s

Events: A Great Way to Market Your Salon

With so many opportunities out there to market yourself, or your salon, why don’t more people jump on it? What I’m finding out is that most techs and owners have great intentions, but no follow through.

What Color is Your Salon? Part 2

What color is the personality of your team? As we talked about before, getting to really know your team can make all the difference. One book I strongly recommend to salon owners is What Color Is

What Color Is Your Salon?

What color is the personality of a salon? Is it full of creative go-getters, or kind-hearted mother hens? Is it full of business-minded entrepreneurs, or people that need a constant push just to show up on

Donning New Hats

So much has happened in the past five months! Adrienne has formed a solid reputation that's not only growing rapidly, but she has also given the idea of "having your nails done" a totally different meaning.

A Team Effort

Change, at times, can be a little unnerving. It can cause fear and strife, adventure and realization, action and reaction. Adrienne has spent the past few months on a rollercoaster - moving to a new state,

$1,000, Baby

First off, I'm very happy to report that Adrienne had her first $1,000-week! That's tough even for a seasoned nail tech with a seasoned clientele. Woo hoo! Adrienne has been so focused and on her game.

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