Why I Choose a Salon
We asked clients what little details make a big difference in determining which salon they pick over another. Their answers may surprise you!
We asked clients what little details make a big difference in determining which salon they pick over another. Their answers may surprise you!
NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.
For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.
Editor Hannah Lee explains what nail techs should practice, outside of just doing nails, that can help their careers.
Almost 300 miles of arid desert isn’t enough to keep Noelle Bellinghausen away from her nail tech Sindy Mark.
Don’t forget the fundamentals of making a good first impression on new clients.
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
Clients who come back to redeem their pre-sold service usually purchase something else as well.
What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.
A little keychain card can encourage client retention in a big way.
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