Technique - Topic : men's services

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Manicure for Men Tutorial

September 2, 2016  | Video

Victoria Elizabeth, ambassador for Tweezerman, shows men how to properly groom their nails.

Keywords: men's services   nail clippers   Tweezerman  

Fix Short Bitten Nails with Acrylic

August 6, 2016  | Video

Suzie Moskal takes her friend Grant's badly bitten short nails, and transforms them with acrylic into a beautiful set of nails with style.

Keywords: acrylics   male clients   men's services   nail biting   Suzie Moskal  

Troubleshooter: Matted Mani for Male Clients

October 9, 2013  | Video

In this video from the NAILS Troubleshooter series, La Shaun Brown-Glenn, a U.S. business development manager and trainer for Alessandro, shows how to create a matted manicure for male clients with gel-polish.

Keywords: Alessandro   gels   La Shaun Brown-Glenn   male clients   matte  

Father’s Day Nail Services

June 3, 2013  | Article

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Keywords: male clients   men's services   niche marketing  

Mud & Suds Pedicure

January 15, 2013  | Demo

The secret ingredient in this pedicure by Lotus Salon in Hawley, Pa? Beer.

Keywords: men's services   pedicures   Pennsylvania   Signature Services   SpaRitual  

BB Couture Men's Polish Collection

April 20, 2010  | Product

BB Couture introduces its men’s line of nail polish. The colors are deeper and earthier to accommodate the male preference.

Keywords: BB Couture   men's services   polish  

Estelina's-Spa for Men Pedicure (10B)

April 12, 2010  | Video

A demo of a men's pedicure.

Keywords: Estelina's   men's services   pedicures  

Estelina's-Spa Men Manicure (10A)

April 12, 2010  | Video

Estelina explains her Men's Manicure line and her Spa Men's Manicure

Keywords: Estelina's   men's services  

Leading Men

January 1, 2010  | Article

At Extremedys2010 Hand & Foot Spa in West Hollywood, Calif., the French manicure isn’t just for women anymore. The salon offers a popular “Boy French” nail style that gives its male clients a “healthy-looking, groomed nail that doesn’t look like polish or a traditional French manicure,” says owner Naja Rickette.

Keywords: French manicures   men's services   pedicures  

Adam Lambert Loves His Nails

December 15, 2009  | News

American Idol runner-up Adam Lambert tells InStyle that manicures are his necessary extravagance.

Keywords: celebrities   consumer press   manicures   men's services   OPI Products  

"Mandals" - Sandals for Men

May 27, 2008  | Video

New York Magazine looks at "mandals," sandals for men and gets the opinions of people on the streets of New York.

Keywords: fashion   male clients   men's services   pedicure sandals   pedicures  

Gentlemen's Rock Pedicure

March 1, 2008  | Demo

This male-friendly pedicure includes an earthy scrub and exfoliation followed by a pleasurable reflexology massage.

Keywords: Cuccio Naturale   men's services   pedicures  

No BlackBerry Thumb at Tamara Spa

June 1, 2007  | Article

The BlackBerry Balm Hand Massage was inspired by a pedicure client who was text messaging on his BlackBerry during the entire service, recalls owner Tamara Friedman.

Keywords: add-on services   men's services  

Raw Earth SpaPedicure by CreativeSpa

January 1, 2005  | Demo

Try this earthy pedicure from CND using the Raw Earth System.

Keywords: callus removers   CND   men's services   pedicures  

Backscratcher’s Male Manicure

May 1, 2004  | Article

Men deserve great-looking, strong nails just as much as your female clients.

Keywords: Backscratchers   male clients   men's services  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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