September 2, 2016
Victoria Elizabeth, ambassador for Tweezerman, shows men how to properly groom their nails.
Keywords: men's services nail clippers Tweezerman
August 6, 2016
Suzie Moskal takes her friend Grant's badly bitten short nails, and transforms them with acrylic into a beautiful set of nails with style.
Keywords: acrylics male clients men's services nail biting Suzie Moskal
October 9, 2013
In this video from the NAILS Troubleshooter series, La Shaun Brown-Glenn, a U.S. business development manager and trainer for Alessandro, shows how to create a matted manicure for male clients with gel-polish.
Keywords: Alessandro gels La Shaun Brown-Glenn male clients matte
June 3, 2013
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Keywords: male clients men's services niche marketing
January 15, 2013
The secret ingredient in this pedicure by Lotus Salon in Hawley, Pa? Beer.
Keywords: men's services pedicures Pennsylvania Signature Services SpaRitual
April 20, 2010
BB Couture introduces its men’s line of nail polish. The colors are deeper and earthier to accommodate the male preference.
Keywords: BB Couture men's services polish
April 12, 2010
A demo of a men's pedicure.
Keywords: Estelina's men's services pedicures
April 12, 2010
Estelina explains her Men's Manicure line and her Spa Men's Manicure
Keywords: Estelina's men's services
January 1, 2010
At Extremedys2010 Hand & Foot Spa in West Hollywood, Calif., the French manicure isn’t just for women anymore. The salon offers a popular “Boy French” nail style that gives its male clients a “healthy-looking, groomed nail that doesn’t look like polish or a traditional French manicure,” says owner Naja Rickette.
Keywords: French manicures men's services pedicures
December 15, 2009
American Idol runner-up Adam Lambert tells InStyle that manicures are his necessary extravagance.
Keywords: celebrities consumer press manicures men's services OPI Products
May 27, 2008
New York Magazine looks at "mandals," sandals for men and gets the opinions of people on the streets of New York.
Keywords: fashion male clients men's services pedicure sandals pedicures
March 1, 2008
This male-friendly pedicure includes an earthy scrub and exfoliation followed by a pleasurable reflexology massage.
Keywords: Cuccio Naturale men's services pedicures
June 1, 2007
The BlackBerry Balm Hand Massage was inspired by a pedicure client who was text messaging on his BlackBerry during the entire service, recalls owner Tamara Friedman.
Keywords: add-on services men's services
January 1, 2005
Try this earthy pedicure from CND using the Raw Earth System.
Keywords: callus removers CND men's services pedicures
May 1, 2004
Men deserve great-looking, strong nails just as much as your female clients.
Keywords: Backscratchers male clients men's services