Business > Business Management

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Back Where I Belong

April 1, 2008  | Article

What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.

Keywords: building your clientele   business building   niche marketing  

Bad Press? Who Cares?

April 1, 2008  | Article

Has the hubbub surrounding salon sanitation had a measurable effect on your business?

Keywords: consumer concerns   negative industry press   salon sanitation  

Take a tip from…NSI’s Risé Carter

March 1, 2008  | Article

NSI's Risé Carter offers some tips on saving money in the salon.

Keywords: keeping your business competitive   money   NSI   salon finances  

Style: What’s in a Name?

March 1, 2008  | Article

A name is the first impression a salon makes on a client, and every name (no matter how clever or generic) says something about that salon. Some names are spontaneous acts of inspiration, while others are mulled over for months on end between family and friends. But every owner feels some sort of bond with her own salon’s name, and each has a story about how it came about.

Keywords: business   opening a new salon  

On My Mind: Invest in Yourself

March 1, 2008  | Article

Hannah Lee's letter from the editor.

Keywords: continuing education   networking   On My Mind  

Your Name Here: Private Labeling

March 1, 2008  | Article

Your manufacturer can be your greatest ally when starting your salon’s own private label product line. Learn how to make the most of this important relationship, ensuring you get products that you’re proud to put your name on.

Keywords: private labeling   retail merchandising  

Small Town Shop, Big Town Flair

March 1, 2008  | Article

Word of mouth in Leola, Pa., has transformed Artistry Nail & Skincare Studio into the small town’s local beauty parlor hangout.

Take Control of Your Appointment Schedule

March 1, 2008  | Article

Everyone wants to be the master of her own time, but with clients, friends, and family all pulling in different directions, how can we? This is a call to all nail professionals to snatch your appointment book from the hands of your well-meaning (but clueless) clients, and take control.

Keywords: business tools   client scheduling   organization   service pricing  

Service Providers Turn the Tables

February 1, 2008  | Article

Owner exercises good business sense by treating her employees to sample services at other salons.

Keywords: customer service   keeping your business competitive  

Spa Consultants on Call World-Wide

February 1, 2008  | Article

Three business-savvy spa consultants offer support to Star and Cuccio Naturalé customers.

Keywords: business building   consultants   Cuccio Naturale   keeping your business competitive   marketing/promotions  

Are Salons and MySpace a Good Match?

February 1, 2008  | Article

For those of a certain generation, there’s no question about having a MySpace page — at least for online socializing. But are MySpace, Facebook, and other social networking sites effective and appropriate venues when it comes to advertising and promoting your business? Here’s what your fellow techs have to say on the subject.

Keywords: social media   web marketing  

The Coaching Chronicles: Installment #1, Rebuilding a Business

February 1, 2008  | Article

Heather, meet Adrienne, a mother of two who just moved with her husband to North Carolina, where she must rebuild her nail business from scratch. Adrienne, meet Heather, a certified salon success coach whose job is to help you succeed.

Keywords: blogs   building your clientele   business building  

On My Mind: Your Wish Was Our Command

February 1, 2008  | Article

With changes on the horizon, NAILS Magazine's 25th anniversary is a fitting time for reflecting on its past and envisioning its future.

Keywords: company anniversaries   Hannah Lee   NAILS Magazine   On My Mind  

As I See It: The Conversation Never Ends

February 1, 2008  | Article

A fond farewell from Cyndy Drummey and her "As I See It" column.

Keywords: As I See It   company anniversaries   NAILS Magazine  

Have Tools, Will Travel

January 1, 2008  | Article

For nail techs who are constantly on the go, their box of tools may be the only constant in their lives. Traveling techs share their toolkit must-haves that help them thrive while on the road.

Keywords: manicure products   products for mobile techs   travel kits/try-me sizes   traveling with nail products  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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