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Things I Learned in School That Are Best Forgotten

September 1, 2007  | Article

Nail technology school tries to give techs a good foundation for a successful career, but it often falls short. We polled a few of our peers – fellow nail techs and educators – to find out what gems of misinformation they encountered as students and as trainers.

Keywords: cosmetology schools   Erin Snyder Dixon   Maggie Franklin   Maisie Dunbar   nail education  

Can One Of These Emerging Salon Chains Become the “Starbucks of Nails”?

September 1, 2007  | Article

Many have tried — and many have failed — to do for nail salons what Starbucks did for coffee shops. Our report shows that it’ll take innovative hiring, a simple and consistent sanitation program, and a major consumer PR campaign in order for a salon chain to become the name that clients most trust.

Keywords: business building   European nail industry   international   New York   Texas  

5 Things You Aren't Supposed to Say About the Nail Industry

August 1, 2007  | Article

Cyndy Drummey tackles a few industry sacred cows in this award-winning editorial.

Keywords: autoclaves   licensing   salon sanitation   tradeshows   Vietnamese salon industry  

The World at Your Fingertips

August 1, 2007  | Article

Ever dream of traveling the world with just the clothes on your back and your professional travel kit? Here’s what you could expect to find if you were a nail tech (or a client!) in other parts of the world.

Keywords: alternative careers   international  

Websites That Work for You

August 1, 2007  | Article

Clients can’t come to you if they can’t find you. With a little know-how, you can greatly improve your salon’s ranking on popular search engines like Google and Yahoo. Learn what easy steps you can take so these search engines help to build your business for you.

Keywords: marketing/promotions   web marketing  

Are Discount Salons a Threat?

August 1, 2007  | Article

When NAILS polled its readers about their top salon challenges, competition from discount salons ranked second on the list, just behind attracting and retaining new clients. But for every tech feeling the sting of low-priced competitors popping up on nearly every street corner, there are many who have made peace with the problem; some have even used the competition to spur them to adopt higher levels of customer service and more stringent sanitation standards.

Keywords: customer service   discount salons   keeping your business competitive   service pricing  

Can A Nail Tech Assistant Help Your Salon?

August 1, 2007  | Article

Bartenders have barbacks, helping to keep glasses clean and bars well-stocked, and hair stylists have assistants, helping to clean and prep the hair for styling, so what about nail techs? Can hiring cosmetology students or new graduates as assistants help your salon make more money?

Keywords: business   keeping your business competitive   money   nail tech assistants   recruiting  

Salon Equipment Survey

June 1, 2007  | Article

Compare your salon to the salons of surveyed NAILS readers to find out which pieces of equipment are found most commonly in the salon.

Keywords: industry research   reader surveys   salon equipment  

Blueprint of a First Year [Installment #2]

June 1, 2007  | Article

Opening your first salon can be the most exciting time of your life — and the most challenging. Follow along as salon owner blogger Robbie Schaeffer applies for construction permits, decides of design details, and starts the hiring process.

Keywords: hiring nail technicians   opening a new salon   opi products   salon decor/design  

Learn How to E-Organize

May 1, 2007  | Article

Can’t find your client’s phone number or that note you made about the product system you used on her last? Are you in a panic when tax time approaches and your records are nowhere at hand? If your organizational skills are lacking, here are three software programs designed to help.

Keywords: organization   web marketing  

I Want You …. for My Salon: 50 Places to Find New Nail Techs

March 1, 2007  | Article

According to a NAILS’ survey, almost one in five salon owners has turned away clients because the salon lacks an adequate number of nail techs. But with a little creativity, it’s possible to reach out to candidates inside and outside the beauty industry and attract a new crop of recruits to the profession.

Keywords: finding/retaining staff   recruiting  

Dear Shari Talks About Employees Receiving Services

March 1, 2007  | Article

How should you prioritize employees who want salon services? Should you even allow business-hours services for employees? 

Keywords: staff management  

Vietnamese Survey Answers Many Questions, Begs Many More

March 1, 2007  | Article

The question I throw out isn’t why aren’t Vietnamese salons doing more to improve their sanitation practices, but why isn’t the industry doing more to make compliance more practical? I

Keywords: industry research   Vietnamese salon industry  

50+ Places to Find New Techs

March 1, 2007  | Article

According to a NAILS’ survey, almost one in five salon owners has turned away clients because the salon lacks an adequate number of nail techs. But with a little creativity, it’s possible to reach out to candidates inside and outside the beauty industry and attract a new crop of recruits to the profession.

Keywords: finding/retaining staff   hiring nail technicians   recruiting  

Ask the Webmaster: Common Questions About Using the Internet

February 1, 2007  | Article

Who are all those people on my AIM Buddy List? How do I get my photos online? What’s that green stuff on my client’s nails? Find out what questions BeautyTech.com webmaster Debbie Doerrlamm hears most often and how she responds.

Keywords: web marketing  

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