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Nail Passions Fulfilled: Becoming an Educator

August 1, 2010  | Article

Nail companies are always on the lookout for new educators. They are looking for enthusiastic and motivated techs to show other nail techs how they too can make fantastic nails using that specific brand.

Keywords: continuing education   manufacturers educators   networking  

On My Mind: Gel Mania

July 1, 2010  | Article

It’s been a while since the nail industry had something truly new to capture our imagination. But over the course of the last several years, several professional manufacturers have been fine-tuning gel technologies and the product developments are truly something to get excited about.

Keywords: gels   Hannah Lee   On My Mind   pink-and-whites   soak-off gels  

Why They Come Back

July 1, 2010  | Article

What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.

Keywords: Business   client retention   clients   customer service  

The Benefits of Being the “Best of”

July 1, 2010  | Article

“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?

Keywords: marketing/promotions   professional image   promoting your services   web marketing  

On My Mind: What Inspires You?

June 1, 2010  | Article

By definition, inspiration is a divine influence or action on a person believed to qualify him or her to receive and communicate sacred revelation, or the action or power of moving the intellect or emotions.

Keywords: Hannah Lee   motivation   Nail Art Gallery   nail art inspiration   On My Mind  

33 Ways to Work Smarter, not Harder

June 1, 2010  | Article

From saving money on products to developing an efficient schedule, salon coaches offer practical advice behind the cliché.

Keywords: business building   career handbook   learning new techniques   marketing/promotions   money  

Four-Day Networking Promises Education, Fun

June 1, 2010  | Article

The fourth-annual Northwest Nailtechs Networking Retreat will be held just outside of Seattle on Vashon Island, Wash., October 15-19. Enjoy a beautiful, relaxing, oceanfront setting while attending a tradeshow, classes, seminars, private workshops, competitions, and keynote presentations by Vicki Peters and Millie Haynam.

Keywords: continuing education   networking  

On My Mind: Are You Evolving? Your Clients Are.

May 1, 2010  | Article

Whether you decide to add a new service, or completely rethink how you’ve set up your salon, commit to making at least one change in your business this year.

Keywords: adding new services   building your clientele   continuing education   expanding your services   Hannah Lee  

Is It Time for a Change? It's the Best Way to Stay Motivated

May 1, 2010  | Article

Veteran nail techs have seen significant changes in the nail industry, and they may fear the best years are over. However, growth is still possible when you stretch yourself and your business to meet the demands of the new customer. It’s never too late to reinvent yourself.

Keywords: adding new services   customer service   keeping your business competitive   motivation  

On My Mind: Can I Google You?

April 1, 2010  | Article

Today, more than ever, your clients use the Internet as extensions of their everyday lives.

Keywords: consumer marketing   Hannah Lee   On My Mind   web marketing   websites  

Please Hold

April 1, 2010  | Article

Don’t let valuable seconds go to waste. Connect with clients using on-hold messaging.

Keywords: customer service   marketing/promotions  

You’re the Inspiration

April 1, 2010  | Demo

Even just the service names sound enticing — coconut milk pedicure, eucalyptus manicure, cosmopolitan mani-pedi — but how do you come up with these ideas? Brainstorming experts and salon owners share how to turn even a small idea into a big nail service that will liven up your menu.

Keywords: adding new services   business building   customer service   service recipes   Valentine's Day services  

At ISSE 2010, Manufacturers Answer: How is 2010 looking so far?

March 23, 2010  | Article

From Jan. 30 through Feb. 1, beauty manufacturers showed their latest wares and chatted with their clients about the industry. In light of the economic recession, NAILS asked: How is 2010 looking so far? Have you made any changes to the way you do business?

Keywords: Atwood Industries   BB Couture   Bio Sculpture Gel   keeping your business competitive   kupa  

A Salon Story

March 15, 2010  | Video

The Vietnamese salon worker has become a recognized image within the industry. Who are these salon workers and what is their story?

Keywords: industry research   Vietnamese salon industry  

Recession Round-Up

March 15, 2010  | Video

Attendees at the Premiere Orlando Beauty Show 2009 weigh in on how the economy is affecting their businesses and the changes they're making to survive and thrive.

Encyclopedia

Beeswax is a natural wax created by honey bees. When combined with mineral or olive oil and made into a paste, the mixture provides a soothing and...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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