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A Taste of Southern Hospitality — in Seattle

December 1, 2007  | Article

In a bustling, shop-filled area of Seattle, Julep Nail Parlor offers an oasis of a space where girlfriends, moms and daughters, and couples can reconnect, celebrate, and be themselves.

Keywords: salon atmosphere   salon profiles  

Reap the Rewards of Local Cosmetology School Involvement

November 1, 2007  | Article

Getting the "pick of the litter" of top graduates is just one of the benefits of working closely a local cosmetology school. 

Keywords: cosmetology schools   finding/retaining staff   recruiting   staff training  

Tech’s Book Shares Client-Building Secrets

November 1, 2007  | Article

Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.

Keywords: books   business   business building   keeping your business competitive  

Customer Service Begins With Client Consultations

November 1, 2007  | Article

Take full advantage of the first step in building a professional business relationship. Consultations create a rapport with clients and help you select the most appropriate services and treatments for each individual.

Keywords: business building   service recipes  

There’s No Place Like Home

November 1, 2007  | Article

Home-based salons offer techs flexibility, tax relief, and independence. We asked new and seasoned techs who took the plunge how they handled issues that are particular to home-based salons.

Keywords: building your clientele   business building   home salons   opening a new salon  

Be the “Best of” Your Town

November 1, 2007  | Article

Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.

Keywords: business   keeping your business competitive   marketing/promotions   public relations   web marketing  

5 Things i Learned From.....

October 1, 2007  | Article

We often profile salons and nail technicians who we believe are doing great things. We choose interesting stories within the industry in order to inspire you and get your creative juices flowing. But the salon industry isn’t the only place you should be looking for inspiration and ideas.

Keywords: advice   learning   life advice   lists   motivation  

Is it Wise to Share Ideas with Other Salons?

October 1, 2007  | Article

We asked a salon owner, an employee, and a both renter this very question, and receive three different responses.

Keywords: crowdsourcing   keeping your business competitive   Monica Leiper   networking  

Twenty-Five Bright Ideas

October 1, 2007  | Article

Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.

Keywords: customer service   keeping your business competitive  

10 Ideas For Handling Rapid Expansion

October 1, 2007  | Article

This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.

Keywords: business   business building   consultants   keeping your business competitive   staff management  

Things I Learned in School That Are Best Forgotten

September 1, 2007  | Article

Nail technology school tries to give techs a good foundation for a successful career, but it often falls short. We polled a few of our peers – fellow nail techs and educators – to find out what gems of misinformation they encountered as students and as trainers.

Keywords: cosmetology schools   Erin Snyder Dixon   Maggie Franklin   Maisie Dunbar   nail education  

Can One Of These Emerging Salon Chains Become the “Starbucks of Nails”?

September 1, 2007  | Article

Many have tried — and many have failed — to do for nail salons what Starbucks did for coffee shops. Our report shows that it’ll take innovative hiring, a simple and consistent sanitation program, and a major consumer PR campaign in order for a salon chain to become the name that clients most trust.

Keywords: business building   European nail industry   international   New York   Texas  

5 Things You Aren't Supposed to Say About the Nail Industry

August 1, 2007  | Article

Cyndy Drummey tackles a few industry sacred cows in this award-winning editorial.

Keywords: autoclaves   licensing   salon sanitation   tradeshows   Vietnamese salon industry  

The World at Your Fingertips

August 1, 2007  | Article

Ever dream of traveling the world with just the clothes on your back and your professional travel kit? Here’s what you could expect to find if you were a nail tech (or a client!) in other parts of the world.

Keywords: alternative careers   international  

Websites That Work for You

August 1, 2007  | Article

Clients can’t come to you if they can’t find you. With a little know-how, you can greatly improve your salon’s ranking on popular search engines like Google and Yahoo. Learn what easy steps you can take so these search engines help to build your business for you.

Keywords: marketing/promotions   web marketing  

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