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50+ Places to Find New Techs

March 1, 2007  | Article

According to a NAILS’ survey, almost one in five salon owners has turned away clients because the salon lacks an adequate number of nail techs. But with a little creativity, it’s possible to reach out to candidates inside and outside the beauty industry and attract a new crop of recruits to the profession.

Keywords: finding/retaining staff   hiring nail technicians   recruiting  

Ask the Webmaster: Common Questions About Using the Internet

February 1, 2007  | Article

Who are all those people on my AIM Buddy List? How do I get my photos online? What’s that green stuff on my client’s nails? Find out what questions BeautyTech.com webmaster Debbie Doerrlamm hears most often and how she responds.

Keywords: web marketing  

Blueprint of a First Year

January 1, 2007  | Article

Opening your first salon can be the most exciting time of your life — but it can also be the most challenging. Robbie Schaeffer lets you in on the trials and tribulations of opening Rob|b: An OPI Concept Salon.

Keywords: blogs   opening a new salon   OPI products  

My Biggest Challenge Is…

November 1, 2006  | Article

A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.

Keywords: allergic reactions   communicating with customers   continuing education   cosmetology schools   customer service  

What Type of Boss Are You?

November 1, 2006  | Article

Take this self-quiz to determine your strengths as a manager. The insights you glean may help you use your valuable personal resources more wisely and develop a better understanding of others.

Keywords: finding/retaining staff   staff management   staff training  

How To Win Over a Wider Variety of Clients

October 1, 2006  | Article

Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.

Keywords: building your clientele   business building   male clients  

How to Get the Most Out of Your Distributor

October 1, 2006  | Article

Next time you pop into your favorite distributor’s showroom or talk with your sales representative, find out what additional services they provide. What you discover may help you build a stronger salon brand and a more profitable business. Here are 20 things your distributor can do for you.

Keywords: business building   business tools   distribution  

How to Create a Buzz About Your Salon

October 1, 2006  | Article

Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.

Keywords: marketing/promotions   Valentine's Day services  

Should You Stay Or Should You Go?

September 1, 2006  | Article

At some point, every salon owner has wondered if it’s time to throw in the towel. Whether your uncertainly stems from financial problems, changing circumstances, or unmet expectations, only you can make this decision. Our experts offer guidelines and insights to lend perspective and help you assess your situation more objectively.

Keywords: leaving the salon   selling a business  

Med-spa Franchises: A New Frontier for Salon Owners

September 1, 2006  | Article

Salon owners seeking to expand their service offerings might want to look outside the nail care industry. Medical spas are on the rise, but the financial stakes are high and the issues complex. Franchisors offer experience and support that can smooth the way to ownership.

Keywords: business   medical pedicures   medispa services  

VIP Programs: Keep Clients Coming Back

August 1, 2006  | Article

To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.

Keywords: customer service   loyalty programs   marketing/promotions  

Ten Ways to Keep the Client Experience Fresh

August 1, 2006  | Article

Don't let a visit to your salon feel stale. Liven it up with these 10 fresh ideas.

Keywords: customer service  

Discount Spa Site Surveys the State of the Spa

July 1, 2006  | Article

Of  the women who’ve indulged, 88% think spas are too expensive and 69% perceive them as primarily for the wealthy.

Keywords: communicating with customers   industry research   spas  

Where Is the REAL Power in the Nail Industry?

July 1, 2006  | Article

You can use your power for the benefit of the industry or you can squander it if  you let others talk for you. You DO have power. Discover it and use it wisely.

Keywords: self-esteem   state licensing   Vietnamese salon industry  

Unleash The Power of Your Team

July 1, 2006  | Article

By developing and supporting the inner power of each member, salon owners can double as cheerleaders to develop an unstoppable salon team. From the moment they are hired, it’s your job to give team members the tools they need to excel and prosper.

Keywords: coaching   finding/retaining staff   owner issues   team-building  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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