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Business Advice From The Pros

December 1, 1993  | Article

Ten seasoned salon professionals offer their best advice for making it in the nail industry today.

Keywords: keeping your business competitive  

Editor's note: Ignore Discount Salons and Do What You Do Best

December 1, 1993  | Article

Nail technicians and salon owners must stop fretting over the low price salons and either appeal to the bargain hunters or ignore them.

Keywords: discount salons   keeping your business competitive  

Editor's note: Where Are All the Nail Superstars?

November 1, 1993  | Article

I imagined an industry where nail technicians have the same respect, professionals, and prestige associated with other beauty professionals, particularly hairstylists. I envisioned an industry where we have just as many nail technician “superstars” as the hair industry has.

Keywords: celebrity nail techs  

Editor's note: Survey Finds Clients Want and Need Salon Services

October 1, 1993  | Article

salon clients want to purchase retail products directly from their stylists and nail technicians because they trust the professionals and because they believe the quality and selection of products sold in the salon are superior.

Keywords: consumer press   industry research  

Working With a Difficult Boss

October 1, 1993  | Article

Feeing like it’s time to throw in the towel at work? Before you wash your hands of the whole situation, think about what you can do to create more harmony between you and your supervisor.

Keywords: employee issues   staff management  

11 Mistakes to Avoid When Starting Your Own Salon

September 1, 1993  | Article

We can all learn from the mistakes of others, so read these words to the wise from salon owners who have made their share of mistakes along the way.

Keywords: advertising/promotions   computer systems   employee issues   hiring nail technicians   opening a new salon  

Is Doing Nails a Job Or a Career?

September 1, 1993  | Article

For some of you, doing nails is just a job; but for many of you, doing nails is an exciting career that’s full of opportunity and rewards if you are dedicated.

Keywords: professional image  

Self-Made Women Rise To The Top In The Nail Industry

August 1, 1993  | Article

Give and take is the secret to success for these 10 women, who are some of the nation’s top nail technicians. They give their all to clients and their craft and take advantage of every opportunity that arises.

Keywords: Arizona   California   Chicago   Erika Giannotti   Florida  

Editor's note: NAILS Honored By Publishing Industry

June 1, 1993  | Article

Producing a magazine that readers learn from, enjoy, and save is extremely rewarding. There is great gratification in knowing that our publication makes a difference in the lives and careers of our readers.

Keywords: Maggie Awards  

Home, Sweet Home-Based Salon

June 1, 1993  | Article

Working at home has its advantages – time with your kids and being your own boss – but there is still a price to pay-client calls at midnight and never really being able to leave the “office”.

Keywords: home salons   opening a new salon   preventing burnout  

The Confusing Case of the Counterfeits

May 1, 1993  | Article

The proliferation of copycat products and some outright counterfeits have made manufacturers defensive and technicians confused.

Keywords: Alpha 9   Backscratchers   No Lift Nails  

Essie Cosmetics Wins Injunction

April 1, 1993  | Article

Keywords: Essie Weingarten   lawsuits  

Editor's note: Who Are Your Competitors?

April 1, 1993  | Article

Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.

Keywords: keeping your business competitive   retailing  

Editor's note: New Jersey Technicians Can’t Own Salons

March 1, 1993  | Article

Keywords: legislation   New Jersey   salon ownership  

New Technicians Benefit From Teamwork With Veterans

February 1, 1993  | Article

Encouraging teamwork and mutual support, especially with new nail technicians, is essential to long-term salon success.

Keywords: newbie   staff training  

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