May 11, 2011
Zoya showcases its ModMattes Summer 2011 Collection.
Keywords: matte polish polish collections Zoya
November 22, 2010
| Photo Gallery
Once relegated to men, a matte finish is now being touted by women everywhere as a fresh, edgy, and confident style. The lack of glossiness increases the impact of the polish color itself, letting it “wow” without any distractions.
Keywords: Barielle BB Couture China Glaze CND Color Club
October 1, 2010
As fashion designers experiment with different textures on the runway, nail polish manufacturers keep up with an array of stylish nail polish finish offerings — from the traditional cream to the edgy suede. One nail tech shares her expertise to help you sort through all of the jargon and match the appropriate client to the appropriate finish.
Keywords: Barielle chrome CND Deborah Lippmann Essie
August 19, 2010
Harper’s Bazaar recommends a bright red pedicure to balance out an ultra-cool gray manicure.
Keywords: CND consumer press matte polish Sally Hansen
April 20, 2010
Barielle’s Matte-inée Matte Finish top coat is for both men and women, and leaves a nice matte finish, dulling the luster of high-shine polishes.
Keywords: Barielle matte top coats
February 18, 2010
Color Club’s Dark Romance Collection features three sultry matte shades as well as a matte top coat.
Keywords: Color Club matte polish
December 9, 2009
It's easy to get confused with sources talking about opposing trends. Self magazine tells readers what's up in each category.
Keywords: consumer press Essie matte metallics Minx
December 1, 2009
A no-shine finish is the hottest new nail look. Get your clients in on the trend with this buyers’ guide of matte polishes and top coats, plus these handy tips on how to apply them properly.
Keywords: matte polish polish techniques trends
December 1, 2009
With the new matte polish craze this fall, we used OPI’s matching matte and shiny versions of the same color to create a monochromatic French look. It’s a great understated but fun look for the holidays.
Keywords: Behind the Scenes French manicures French twists matte OPI Products
November 17, 2009
Luxury brand Rock & Republic and Essie Cosmetics have joined creative forces to push forward this season’s matte trend.
Keywords: Essie matte trends
October 14, 2009
Matte is the new black, and Orly’s new Matte Couture collection of matte lacquers helps keep you on the cusp of this fashion-forward craze.
Keywords: matte Orly polish
September 23, 2009
Zoya introduces Matte Velvet, a limited edition matte collection.
Keywords: matte polish Zoya
September 2, 2009
Essie’s new Matte About You Finisher lets you add that trendy matte look to any of your favorite polish colors.
Keywords: Essie matte top coats
August 25, 2009
While matte polishes may getting more popular, Instyle says they're not for newbies as they are harder to apply.
Keywords: consumer press Essie matte OPI Products Zoya
August 24, 2009
O Magazine says new nail polish innovations are worth a try.
Keywords: consumer press Essie matte OPI Products top coats