Style - Topic : retailing

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11 Ways to Spruce Up Your Salon

November 17, 2010  | Article

Attention-getting design and visual merchandising — the art of placing retail products in a way that increases sales — can give you a major advantage over your competition. Even if you don’t have a hefty visual merchandising budget, remember that creativity, initiative, and a sense of humor don’t carry a price tag. A visual strategist at Chute Gerdeman Retail shares 11 Dos (and a few Don’ts) to help you prepare for a successful holiday season.

Keywords: keeping your business competitive   retailing   salon decor/design  

Retail Boutique: Fashion Fixes

October 1, 2010  | Article

Every day, women are faced with inconvenient, on-the-go fashion incidents that — luckily — can be repaired with an impressive variety of quick-fix tools. From crooked bangs to broken buttons, solve problems in an instant with these easy solutions.

Keywords: fashion   retail boutique items   retailing  

Websites Worth Watching: www.artofbeauty.com

September 1, 2010  | Article

Art of Beauty’s new onlie shopping tools make purchases simpler with features like shopper reviews and ratings.

Keywords: polish   retailing   Zoya  

On the Road: A Totally Unique Nail Boutique

August 1, 2010  | Article

We first met salon owner Heather Goodwin in 2007 when she entered (and won 1st runner-up in) our Nail Tech of the Year program. She didn’t have her own salon yet, but the plans were in motion. The next time I was in Orlando for the Premiere Show was 2008 and Heather was moving into her salon that very weekend. I promised her next time I was in central Florida, I would visit her salon. In June, publisher Cyndy Drummey and I made the visit.

Keywords: gels   manicures   On The Road   pedicures   retailing  

Crafty Deals

August 1, 2010  | Article

Etsy.com, the ever-growing online marketplace that connects buyers and sellers of handmade goods, is the perfect place to find one-of-a-kind items for your salon.

Keywords: nail trends   polish   retail boutique items   retailing  

Retail Boutique: Bridal Items

June 1, 2010  | Article

Nail salons and spas see plenty of brides and bridal parties. Bridal items ranging from how-to books to rhinestone-embellished clothing are great gift ideas.

Keywords: bridal nail art   retail boutique items   retailing  

Chipped Nails a No-No

February 23, 2010  | News

Cosmopolitan magazine says chipped nails just don't make a great first impression. According to celeb manicurist Elle, nail color pens are the solution.

Keywords: consumer press   manicures   retailing   Sally Hansen  

Retail Boutique: Nail-Related Shirts

January 1, 2010  | Article

Whether worn as a salon uniform or retailed to clients, these unique shirts are modern and fun — and they can’t be found in just any store. Give them as a client appreciation gift or stock them in the retail area for clients who can’t get enough of all things nails.

Keywords: Aprons   retail boutique items   retailing   salon uniforms  

Do Retail Right

November 1, 2009  | Article

Because profit margins on retail goods are many times those of service dollars, retail is vital to the health of your business. Learn eight tricks for implementing a successful merchandising strategy — from product placement to lighting.

Keywords: retail merchandising   retailing  

Retail Boutique: Shoe Accessories

September 1, 2009  | Article

Clients are more likely to show off their new pedicures in comfortable heels and sandals. With cushions, inserts, and protectors available, stock up on shoe accessories to enhance your clients’ footwear comfort.

Keywords: retail boutique items   retailing  

Retail Boutique: Breast Cancer Awareness Products

September 1, 2009  | Article

October is National Breast Cancer Awareness Month, and there’s no better way to show your clients you care than by retailing products that donate a portion of their proceeds to benefit breast cancer organizations.

Keywords: breast cancer awareness   charity   retailing  

Retail Boutique: Flip Flops

May 1, 2009  | Article

Whether cute, comfy, or for emergencies only, every woman has at least one pair of flip flops. Display some fun footwear and your client may walk out wearing a pair.

Keywords: retail boutique items   retailing  

Eye Candy

April 1, 2009  | Article

Part of the appeal of the old-fashioned candy counter was the brilliant display methods, says Julie Shepperly, director of education for Milady. “They put everything front and center, bold and beautiful."

Keywords: organization   retail merchandising   retailing   salon decor/design  

Eyeglass Cases

April 1, 2009  | Article

It’s nice to have an extra sunglass or eyeglass case in case one goes missing, or just for some variety. Display cute cases that catch the eye, and your grateful client may remember that she has unprotected frames in her oversized bag.

Keywords: retail boutique items   retailing  

Whiter Image TOGO Whitening Pen

January 1, 2009  | Product

Whiter Image unveils the TOGO Whitening Pen.

Keywords: retailing  

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