Style Covering nail design, nail art, salon décor, and fashion

Utah Nail Tech Designs Nails for Mrs....

St. George, Utah-based nail tech and So Gel educator Becky Bunnell recently enjoyed doing Mrs. Utah's nails for the Mrs. America Pageant. 

Peach Ombre Nail Art Tutorial

Veronica Caballero of Aurora, Ill., created this peach ombre with gold tape and stones that give it an extra glow. 

Black Chrome Lightning Nail Art

Long Beach-based nail tech Julie Ventura created this simple but edgy design. “It’s like if chrome and marble had a baby, or rainbow lightning — or...

Light Elegance Presents Celina Ryden’s...

Light Elegance’s Celina Ryden Signature Series Art Brush Kit includes everything you need to create amazing gel designs and features hand-picked...

Bio Seaweed Gel Collaborates With the...

Bio Seaweed Gel knows nail techs love emojis and sparkle, so they came up with a limited-edition pin featuring black sparkly nails.

Nail Trends

Diamond-Encrusted Nail Tips From Samantha Cham

Jeweler Samantha Cham is offering a unique experience for clients and techs alike with handcrafted 14kt gold nail tips encrusted with diamonds. 

How Do You Do That?

Read through our archives of demos and how-to’s in the most comprehensive step by step nail section on the web.
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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