In this transcription of The Nail Hub Podcast, Elizabeth Morris discusses how you can give your clients a streamlined and tactful checkout process so they leave your salon on a high note.
Creating a perfect experience for your clients is an admirable goal, but it could be a liability if taken to an extreme. Is perfectionism preventing you from profits?
Client notes are crucial. Not only do they help communicate internal information, but when done right, they also play a massive role in making your client’s passage in your salon memorable. So what's worth writing down?
At San Francisco’s Parlor nail salon, the main attraction is its 30-minute-or-less services for clients who want quick, quality nail services that fit into their busy days.
The drive to own a family business runs deep in sisters Lauren Hunter and Manda Mason, who left careers in recruitment and finance to pursue their dream of opening an all-natural nail salon in Columbus, Ohio, sparked by an overnight epiphany.
Elizabeth Morris asks "Are we proud of what we've achieved? Is what we're doing driving us forward? Is our industry becoming oversimplified in a way that is detrimental to our advancement?"
Liven up your Instagram feed with videos featuring salon clients. Not only does this add energy and authenticity and to your web presence, it builds a bond with the clients you’ve tapped to share their experiences of your salon.
When Trang Lê, owner of Brio Salon Nails Spa in Marlton N.J., and co-owner of Caché Salon Nails Spa in Sewell N.J., realized how many children were visiting her salon during their mothers’ appointments, she decided to create a special space just for them.
Holiday time at the salon might mean increased stress, but it’s also an opportunity for increased earnings. With proper preparation, you can minimize the added stress while maximizing your profits. Tanisha Foster, director of Vertical Markets for Booker offers these tips to ensure a successful holiday season.
While it may be true that it’s better to give than to receive, receiving is pretty good too. We asked nail techs: What’s the best holiday gift you’ve received from a client?
