As a nail professional you’re probably familiar with client complaints about traditional polish chipping as soon as they leave the salon – or worse, as soon as their nails are dry! Trying to combat the issues of traditional polish while keeping a service short is something all nail professionals struggle with. So, what do you do for clients who are looking for the durability of long-wear polish with the range and speed of traditional polish?
CND™ VINYLUX™, a non-gel alternative long-wear polish, is the kind of product that gives nail pros around the world exactly what they need: the ease and promptness of traditional polish, with the elegance and toughness of gel-polish. It’s truly the best of both worlds, from CND, the first brand to innovate in both the long-wear polish and gel polish categories. Here’s four reasons long-wear polish should be the service your clients look for.
Reason 1: Lasts longer than traditional polish
CND™ VINYLUX™ Long-Wear Polish is perfect for those who want more than a few days from a manicure. It promises 7+ days of color, doesn’t require a base coat, and dries in about eight minutes. The time it takes to provide a CND™ VINYLUX™ service matches that of a traditional polish manicure but provides additional strength all clients are looking for.
The true magic lies in the topcoat, which uses PRO Light Technology™, because it gets tougher over time, making your client’s manicure stronger on day seven than on day one.
Reason 2: Fewer steps = faster application
What’s special about CND™ VINYLUX™ is how it offers the same stunning results as CND™ SHELLAC™, a gel polish that nail pros already love, but can offer speed for clients in a hurry. The application for CND™ VINYLUX™ doesn’t require curing, and it needs less dry time than traditional polish. The essential first step is P.E.P., a systematic preparation method CND uses for all its products, that prepares the natural nail for strong adhesion with any color coating. Then the CND™ VINYLUX™ color coat, which uses improved adhesion and prevents staining, is applied like traditional nail polish.
Tamara Di Lullo (@tamaradilullo), CND Education Ambassador and owner of @candynailbar in Montreal says that because the product eliminates the need for curing, it’s great for set work and is what she uses most often when she’s doing magazine covers or editorial work. Di Lullo’s current favorite CND™ VINYLUX™ is Candlelight from the CND Wild Romantics Collection, which inspired three custom designs.
Tamara Di Lullo (@tamaradilullo), created three custom looks using CND™ VINYLUX™ Wild Romantics Collection: “Mustard Mod,” “Day Break,” and “Cabin Quilt.”
To get a consistent polish application every time, CND recommends using the five-point application method with the unique curve-hugging brush because the flat curved edge allows for meticulous application. And removal is just as simple as the rest of the process. When clients are ready for a change, nail pros should remove with CND™ Offly Fast™, a moisturizing remover that doesn’t require wrapping.
Nail professionals around the country love CND™ VINYLUX™ so much, that it was recently featured as the exclusive product for the NAILS Magazine’s Next Top Nail Artist (NTNA) challenge #6 where contestants had to create a 3-D runway nail look using only CND™ VINYLUX™ for the artwork. The results were stunning.
Reason 3: Customizing is a Breeze
Di Lullo explains that there are several topcoat options nail pros can use for both the CND™ VINYLUX™ and the CND™ SHELLAC™ to provide a custom manicure for clients. “I personally love using the CND™ VINYLUX™ Gel-Like Effect topcoat for my nail art designs because it gives me that plumping effect that hides any irregularities in the nail surface.” Di Lullo says. And the topcoat creates a shield of protection.
And customization doesn’t end there. Di Lullo uses CND™ VINYLUX™ for custom nail art in her salon and teaches nail pros how to do the same at the CND Art-Rageous courses. Her favorites include stamping for more intricate patterns and watercolor effects for marbles and organic art. Because CND™ VINYLUX™ applies very thinly, it allows for nail art that isn’t bulky.
“CND™ VINYLUX™ is super opaque, so I love that often one coat is enough to get that coverage I need to create bright bold color accents. Cream Puff is my favorite white of all time. As a nail artist it’s the perfect canvas because I don’t have to wait for two layers to dry.” Di Lullo says.
CND offers over 150 colors in CND™ VINYLUX™, with matching CND™ SHELLAC™ shades and introduces four seasonal color collections each year. Roxanne Valinoti, CND Global Director of Education says, “We understand nail pros LOVE color and want more options for their clients, so we are always expanding our color lines.”
Reason 4: Potential to Upgrade Your Services
CND™ VINYLUX™ can be added to your service menu as a standalone service, or you can advertise it as an add-on or upgrade to your polish manicure service. Because the application doesn’t require a base coat or curing, you’ll save time and money in the salon, while generating even more customer loyalty.
Di Lullo says, “In my salon we offer it as an upgrade to traditional polish services and include it in our deluxe services. It’s a great strategy to get clients excited to try it and boost your sales. Once clients try CND™ VINYLUX™ they will never go back to regular polish!”
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