Discover the latest in hair color, styling products, indie beauty, and emerging brands at this year's America's Beauty Show - What's NEXT. 
 -  Photos: ABS

Discover the latest in hair color, styling products, indie beauty, and emerging brands at this year's America's Beauty Show - What's NEXT.

Photos: ABS

Now in its 101st year, America's Beauty Show - What's NEXT, takes place from April 20-22, 2024, in Rosemont, IL, at the Donald E. Stephens Convention Center.

A 3-Day Ticket includes 40 hours of Continuing Education Units (CEUs), 300 classes, and a complimentary Cosmetologists Chicago (CC) membership. Additionally, 1-Day, Student, and Salon tickets are available.

The event offers runway and stage presentations throughout the exhibit floor and an opportunity to discover the latest in hair color, styling products, indie beauty, and emerging brands. Attendees can upgrade their toolkits with new shears, tools, brushes, and nail care products, plus skincare, spa, and wellness products and education for estheticians and skincare professionals.

What to See and Do at ABS

In 2024, there will be new pavilions: the International Zone for global brand discoveries; the Skincare Zone, offering education from CIDESCO USA; and the Health & Wellness Zone, intertwining wellness and beauty, sponsored by Fruitful Yield Health Foods.

The annual CC Presidents Party, starting at 6:00pm on Saturday, April 20, hosted by the CC Presidents including the newly elected CC President Lorrene Conino, is free for all attendees. The ABS Global Image Awards acknowledges hairdressing talent featuring live music by Too Hype Crew. Mark your calendar for Saturday, April 20, 2024, to experience the ABS Global Image Awards and receive a generous swag bag.

The festivities continue Sunday, April 21, 2024, at Joe’s Live in the Parkway Bank Park Entertainment District, close to the convention center. The evening will showcase the Industry Vivid Experience by CBC Collective, starting at 7:30 pm.

Beauty Changes Lives will be hosting a gala on Sunday, April 21, to celebrate the best in the beauty industry. More details are available at beautychangeslives.org.

For more information and to stay updated on America's Beauty Show 2024, please visit www.americasbeautyshow.com.

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Originally posted on Modern Salon