Alibaba.com: Nail Art Internet Product Searches Grew 42%
NAILS Magazine |
August 30, 2012
Alibaba.com, a China-based global e-commerce marketplace for small businesses, told NAILS that searches on Alibaba.com for nail art products have increased 42% in the one-year period from July 2011 to July 2012. Some other fun facts based on Alibaba.com product searches:
• The U.S. leads the world in nail art-related product searches (this category includes nail polish) on Alibaba.com, accounting for 29% of total searches.
• The U.S. topped the world in countries interested in nail art with a flag. More than 60& of searches for nail art with a flag came from the States. (The next patriotic-nails region was the U.K., with almost 15% of flag nail art searches.)
• Alibaba.com only saw users in U.S., Australia, U.K., and China search specifically for Olympic-related nail art products, and those searches started in May 2012 -- buyers were getting ready for the spirited games!
• Overall, U.S. nail art buyers tend to prefer more feminine designs when considering nail art products as indicated by heavy searches for bows and flower designs and Hello Kitty.
Maisie Dunbar recently got the chance to speak at the Girls Who Rule the World Retreat, a mentoring program for young girls. She also arranged manicures for them. She shares her experience in this blog.