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From the Editors

A Joiful Launch Party

by Beth Livesay | February 24, 2017
Me and Whitney Port!

Me and Whitney Port!

Consumers can now book on-demand nail services via the Joiful App. What that means for you, the nail professional, is that you can now make some extra money by signing up to be a Joiful artist. Fill gaps in your book by partnering with Joiful to do a service. Or if flexibility is what you desire, work for Joiful and be 100% mobile.

Port's perfect mani

Port's perfect mani

The app launched in Southern California last night in true Hollywood style. Joiful tapped Whitney Port as the brand's celebrity spokesperson. Port actually got pampered by Joiful artists prior to the event. The designer and TV personality sported a greige lacquer mani and pedi. Her preferred nail style? Natural nails. And she loves the process of getting her nails done.

Dazzle Dry's dazzling cart full of polish

Dazzle Dry's dazzling cart full of polish

Sales rep Shannon Rahn, Dr. Vivian Valenti (founder of Dazzle Dry), and me

Sales rep Shannon Rahn, Dr. Vivian Valenti (founder of Dazzle Dry), and me

Dazzle Dry unveiled their polish cart, complete with Dazzle Dry umbrella. The cart was made specifically for poolside manis and pedis at a resort. It holds over 100 color options and treatments. Dazzle Dry is the official nail partner of Joiful.

Stages were set up to show each service offered by the app.

Stages were set up to show each service offered by the app.

Body painting was a big part of the party last night.

Body painting was a big part of the party last night.

Other festivities included live body painting, a reenactment of what kind of services are offered by the app, and a fashion show.

Learn more about Joiful here.

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