Attendees of Premiere Orlando may have noticed a bunch of "helium orbs" surounding a sign that says "CND Shellac Luxe" on the show floor. If you waited in line long enough, you would finally get to enter CND's new experience-driven booth to see the brand's newest innovation.
The booth was inspired by the Museum of Ice Cream and other experience-driven installations. Its layout mimics that of a nail service. Upon entering, guests received this Luxe Lounge guide. The pink and red balloons emulate a color consultation.
The LED light room respresents the curing process. Within this room, guests can take and upload Boomerangs.
The grid room represents art of precision as it refers to application. Guests can take a photo against all the squares.
Perhaps the favorite room among showgoers was the Swarovski crystal room, consisting of 65 pounds of crystals! Gems were found in the chandelier, on the table, and on the photo backdrops. Anyone who posted a photo from this room received a complimentary Crystal Pixie jar.
The care and condition room consisted of gold bean bags and offered up Solar Oil for all.
Speed and removal was illustrated by having a wall of cuckoo clocks that went off every five minutes. Each clock said "60 seconds" to represent Shellac Luxe's 60 second removal. And because this short removal time translates into more money, the wall was lined in Jan bucks.
CND Shellac Luxe is a two-step system (no base) that removes in 60 seconds. That means a Luxe removal will save nail professionals up to 15 minutes in the salon. Launching with 65 colors and 15 exlusive colors, along with a new brush, Shellac Luxe still gives clients 14 days of wear while making removal that much easier.